Aligning Social Media Strategy for Association Events - #2

Jeffkorhan.com #engage365 Aligning Social Media Strategy Aligning Social Media Strategy with Association Events Presented by Jeff Korhan With Brian Birch April 21 2011 21,

Overview O i 1. Strategic Results 2. 2 Operational Challenges 3. Collaborative Solutions 4. 4 Trends for Engagement T d f E t Practical Examples and Useful Tools! ©Jeff Korhan and True Nature® 2009

Event Strategy E t St t ©Jeff Korhan and True Nature® 2009

Education and Networking ©Jeff Korhan and True Nature® 2009

Strategic Results  Increase Attendance  Rides from Airport  Dinner with Peers  Vendors with Leaders  First Timers with Leaders  Board Members with Past Presidents  New Vendors with Staff ©Jeff Korhan and True Nature® 2009

1st Poll P ll Is Social Media a Fad, Fantasy, or Fact?  Fad – It will never last  Fantasy – It will never stick  Fact – It is here to stay y ©Jeff Korhan and True Nature® 2009

Event Planning Challenges  Insufficient Staff Time  Coordination Difficulties  Lack of Understanding How  Lack of Understanding Why  Fear Members Don’t Care Don t ©Jeff Korhan and True Nature® 2009

2nd Poll P ll Of the t t l attending, what % are actively using th total tt di h t ti l i social media for engagement at your events? g g y  Less than 1%  2 -10%  11 25% 11-  50 – 100% ©Jeff Korhan and True Nature® 2009

©Jeff Korhan and True Nature® 2009

Collaborative Solutions  Pre- Planning  Establish and Promote Event Hub  Channel Champions  Member Classification  Create an Event App  Schedule of Postings ©Jeff Korhan and True Nature® 2009

Content C ti C t t Creation and Management dM t  Event Hub  Channels  Links  Multi-Media  Time ©Jeff Korhan and True Nature® 2009

Trends for Engagement  Real-Time and Local Search  S i l Objects for Collaborative M k ti Social Obj t f C ll b ti Marketing  The catalysts for conversations  Pics, vids, event postings, comments, 4SQ check-ins  The meta data that defines the other data  SMO + SEO = Amplification & Findability ©Jeff Korhan and True Nature® 2009

Aligning Social Media Strategy for Association Events - #2

by Jeff Korhan on Apr 21, 2010

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Aligning Social Media Strategy for Association Events - #2 — Presentation Transcript

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