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Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
Using QR Codes to Enhance Marketing, Sales, and Customer Service
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Using QR Codes to Enhance Marketing, Sales, and Customer Service

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This QR Codes program was presented to transportation, hospitality, and tourism professionals at the ABA Marketplace 2012 in Grapevine, TX by Jeff Korhan - an authentic, informative, and inspiring …

This QR Codes program was presented to transportation, hospitality, and tourism professionals at the ABA Marketplace 2012 in Grapevine, TX by Jeff Korhan - an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to increase their influence, enhance customer relationships, and accelerate growth.

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  • 1. Using  QR  Codes  to  Enhance   Marketing,  Sales,     and  Customer  Service     Presented by Jeff Korhan January 7-8, 2012 @jeffkorhan on Twitter #MKPL2012 #ABA2012
  • 2. ©Jeff Korhan and True Nature® 2012
  • 3. Social Graphs1.  Your Profile2.  Your Connections3.  Everything You Share (social objects) ©Jeff Korhan and True Nature® 2012
  • 4. Sharing Drives Search ©Jeff Korhan and True Nature® 2012
  • 5. QR Codes 101n 2D bar codesn Denso Waven Open Sourcen All FREE! ©Jeff Korhan and True Nature® 2012
  • 6. MS tags and 2D codes ©Jeff Korhan and True Nature® 2012
  • 7. MS tags and 2D codes ©Jeff Korhan and True Nature® 2012
  • 8. How QR Codes Workn  QR code Generatorsn  QR code Readers (Scanners) ©Jeff Korhan and True Nature® 2012
  • 9. QR Look Alike 2d Codes ©Jeff Korhan and True Nature® 2012
  • 10. ©Jeff Korhan and True Nature® 2012
  • 11. ©Jeff Korhan and True Nature® 2012
  • 12. QR Codes Generation Best Practices1.  Create Clean Codes2.  Adequate Quiet Zone3.  Minimum 1” Diameter (per foot away) ©Jeff Korhan and True Nature® 2012
  • 13. To watch this video, go to this link: http://bit.ly/nnFelM ©Jeff Korhan and True Nature® 2012
  • 14. Reading QR Codesn Qrafter – iPhonen i-Nigma – iPhone, Blackberryn MS Tag – iPhone, Androidn QR Droid - Android ©Jeff Korhan and True Nature® 2012
  • 15. Applicationsn  Business Cardn  Brochuresn  Trucks, Trailers, and Motorcoachesn  Product Tags and Packagingn  Event Nametagsn  Hotel Keycards ©Jeff Korhan and True Nature® 2012
  • 16. Applications©Jeff Korhan and True Nature® 2012
  • 17. QR Code Marketing Campaign1.  Plan Your Strategy2.  Create and Test Codes3.  Link to Mobile Optimized Sites4.  Track Scans5.  Deliver Value – Favorable Experience ©Jeff Korhan and True Nature® 2012
  • 18. #1 - Your Campaign Strategy1.  Understand Your Target Audience2.  Have Clear Objectives3.  Provide Useful and Valuable Incentives ©Jeff Korhan and True Nature® 2012
  • 19. Incentivesn  Enter A Contest to Winn  Deliver a Discount Couponn  Talk to a Live Agentn  Take Virtual Tourn  Demonstrate a Product or Servicen  Get VIP Access ©Jeff Korhan and True Nature® 2012
  • 20. #2 - Create Quality Codes and Test Them1.  Quality Code Generator – KeremErkan, i-Nigma2.  Quality Reader3.  Test Codes with Multiple … ¨  Devices ¨  Surfaces ¨  Environments and Conditions ©Jeff Korhan and True Nature® 2012
  • 21. #3 - Link to Mobile Optimized Sites Most Requested Featuresn  Tap to Call, Email, and Text (SMS)n  Videosn  Specialsn  Google Maps and Directionsn  Social Sharing ©Jeff Korhan and True Nature® 2012
  • 22. ©Jeff Korhan and True Nature® 2012
  • 23. m.ramadamaingate.com ©Jeff Korhan and True Nature® 2012
  • 24. #4 - Track and Manage ScansCode Management Systems – Delivr.com ©Jeff Korhan and True Nature® 2012
  • 25. #5 - Deliver Value and An Experience Focus on the Customer Experiencen  Speed to Loadn  Touch Friendly Buttonsn  Concise Copy ©Jeff Korhan and True Nature® 2012
  • 26. 3 Amazing QR Success Stories The Possibilities are Limitless ©Jeff Korhan and True Nature® 2012
  • 27. A Virtual StoreTo watch this video, go to this link: http://bit.ly/oB5YiK ©Jeff Korhan and True Nature® 2012
  • 28. A Community Campaign ©Jeff Korhan and True Nature® 2012
  • 29. An Emotional ConnectionTo watch this video, go to this link: http://bit.ly/sdjJl2 ©Jeff Korhan and True Nature® 2012
  • 30. What now?©Jeff Korhan and True Nature® 2012
  • 31. @jeffkorhan on Twitter speaker@jeffkorhan.com 630-774-8350©Jeff Korhan and True Nature® 2012

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