Essential	  Social	  Marketing	  Practices	  	        	  for	  Every	  Small	  Business                                   ...
2012 Business Trends1.  Human-Centric Business2.  Collaborative Markets3.  Sustainable Communities            ©Jeff Korhan...
©Jeff Korhan and True Nature® 2012
Social Graphs1.    Your Profile2.    Your Connections3.    Everything You Share      (social objects)                 ©Jef...
65% of Adults Online Use Social Media            ©Jeff Korhan and True Nature® 2012
#1 Monitor Your Online Presence         ©Jeff Korhan and True Nature® 2012
#2 Get Comfortable with Authenticity           ©Jeff Korhan and True Nature® 2012
#3 Use the Language of the Web1.  Relevance2.  Authority      Location, Expertise and Credentials            ©Jeff Korhan ...
#4 Create & Share Multi-Media Content            ©Jeff Korhan and True Nature® 2012
#5 Content Management System  The Source                          Social                          Media                   ...
#6 Collaborate in Real Time and Location                     • Google Maps & Places                     • Facebook Places ...
#7 Engage Your Communities      ©Jeff Korhan and True Nature® 2012
#8 Help Your Community     ©Jeff Korhan and True Nature® 2012
#9 Design Your Business Around Social           ©Jeff Korhan and True Nature® 2012
The Network for Business Professionals           ©Jeff Korhan and True Nature® 2012
Add Keywords to Your Title            ©Jeff Korhan and True Nature® 2012
Add Video!             ©Jeff Korhan and True Nature® 2012
Identify and Add Your Relevant Skills            ©Jeff Korhan and True Nature® 2012
Your LinkedIn Social GraphTo watch this video go to this link: http://bit.ly/zt5mN5               ©Jeff Korhan and True Na...
The Most Active Site on the Web         ©Jeff Korhan and True Nature® 2012
Use Smart Lists Well            ©Jeff Korhan and True Nature® 2012
Use Location to Your Advantage           ©Jeff Korhan and True Nature® 2012
©Jeff Korhan and True Nature® 2012
How to Get More Facebook Likes         ©Jeff Korhan and True Nature® 2012
The Most Powerful Site for Business Marketers               ©Jeff Korhan and True Nature® 2012
Creatively Complete Your Profile            ©Jeff Korhan and True Nature® 2012
Create Links and Highlights            ©Jeff Korhan and True Nature® 2012
Tell a Story with Your Hovercard            ©Jeff Korhan and True Nature® 2012
Tell a Story with Your Hovercard            ©Jeff Korhan and True Nature® 2012
Go Public with Your Message           ©Jeff Korhan and True Nature® 2012
Engage!©Jeff Korhan and True Nature® 2012
@jeffkorhan on Twitter                speaker@jeffkorhan.com                         630-774-8350©Jeff Korhan and True Nat...
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Essential Social Marketing Practices for Every Small Business

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This Social Marketing program was presented to transportation, hospitality, and tourism professionals at the ABA Marketplace 2012 in Grapevine, TX by Jeff Korhan - an authentic, informative, and inspiring speaker who helps mainstream small businesses use social media and Internet marketing to increase their influence, enhance customer relationships, and accelerate growth.

Published in: Technology, Business
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Essential Social Marketing Practices for Every Small Business

  1. 1. Essential  Social  Marketing  Practices      for  Every  Small  Business     Presented by Jeff Korhan January 7th and 8th, 2011 @jeffkorhan on Twitter #MKPL2012 #ABA2012
  2. 2. 2012 Business Trends1.  Human-Centric Business2.  Collaborative Markets3.  Sustainable Communities ©Jeff Korhan and True Nature® 2012
  3. 3. ©Jeff Korhan and True Nature® 2012
  4. 4. Social Graphs1.  Your Profile2.  Your Connections3.  Everything You Share (social objects) ©Jeff Korhan and True Nature® 2012
  5. 5. 65% of Adults Online Use Social Media ©Jeff Korhan and True Nature® 2012
  6. 6. #1 Monitor Your Online Presence ©Jeff Korhan and True Nature® 2012
  7. 7. #2 Get Comfortable with Authenticity ©Jeff Korhan and True Nature® 2012
  8. 8. #3 Use the Language of the Web1.  Relevance2.  Authority Location, Expertise and Credentials ©Jeff Korhan and True Nature® 2012
  9. 9. #4 Create & Share Multi-Media Content ©Jeff Korhan and True Nature® 2012
  10. 10. #5 Content Management System The Source Social Media Inbound Blog Links WEBSITE ©Jeff Korhan and True Nature® 2012
  11. 11. #6 Collaborate in Real Time and Location • Google Maps & Places • Facebook Places • Google Profile ©Jeff Korhan and True Nature® 2012
  12. 12. #7 Engage Your Communities ©Jeff Korhan and True Nature® 2012
  13. 13. #8 Help Your Community ©Jeff Korhan and True Nature® 2012
  14. 14. #9 Design Your Business Around Social ©Jeff Korhan and True Nature® 2012
  15. 15. The Network for Business Professionals ©Jeff Korhan and True Nature® 2012
  16. 16. Add Keywords to Your Title ©Jeff Korhan and True Nature® 2012
  17. 17. Add Video! ©Jeff Korhan and True Nature® 2012
  18. 18. Identify and Add Your Relevant Skills ©Jeff Korhan and True Nature® 2012
  19. 19. Your LinkedIn Social GraphTo watch this video go to this link: http://bit.ly/zt5mN5 ©Jeff Korhan and True Nature® 2012
  20. 20. The Most Active Site on the Web ©Jeff Korhan and True Nature® 2012
  21. 21. Use Smart Lists Well ©Jeff Korhan and True Nature® 2012
  22. 22. Use Location to Your Advantage ©Jeff Korhan and True Nature® 2012
  23. 23. ©Jeff Korhan and True Nature® 2012
  24. 24. How to Get More Facebook Likes ©Jeff Korhan and True Nature® 2012
  25. 25. The Most Powerful Site for Business Marketers ©Jeff Korhan and True Nature® 2012
  26. 26. Creatively Complete Your Profile ©Jeff Korhan and True Nature® 2012
  27. 27. Create Links and Highlights ©Jeff Korhan and True Nature® 2012
  28. 28. Tell a Story with Your Hovercard ©Jeff Korhan and True Nature® 2012
  29. 29. Tell a Story with Your Hovercard ©Jeff Korhan and True Nature® 2012
  30. 30. Go Public with Your Message ©Jeff Korhan and True Nature® 2012
  31. 31. Engage!©Jeff Korhan and True Nature® 2012
  32. 32. @jeffkorhan on Twitter speaker@jeffkorhan.com 630-774-8350©Jeff Korhan and True Nature® 2012
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