How Tree Care Professionals Can Use Social Media to Grow Their Business

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This is a webinar intended to preview the fundamentals of social media marketing in advance of a more in depth session for tree care professionals at the 2010 TCIA EXPO in Pittsburgh, PA on November 11 at 7:30 a.m. That session is entitled Increase Your Marketing Effectiveness with Social Media Engagement.

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How Tree Care Professionals Can Use Social Media to Grow Their Business

  1. 1. How Tree Care Professionals Can Use Social Media to Grow Their Business Presented by Jeff Korhan New Media and Small Business Marketing August 12, 2010
  2. 2. The Relationship Economy
  3. 3. 2010 Business Trends B i T d 1. Human-Centric Business 2. Collaborative Markets 3. Sustainable Communities
  4. 4. Monitor Your Brand
  5. 5. Transparency and Engagement
  6. 6. Do Your Research
  7. 7. L Learn K d Keywords 1. Location 2. Expertise 3. Credentials 3
  8. 8. Real Time S R l Ti Search h and Geo-Location
  9. 9. Content Management Content Management The Source Social Media Blog Inbound Links WEBSITE
  10. 10. Communities Help Th D M H l Them Do More … of what THEY Want to Do
  11. 11. LinkedIn • Social CRM • Research • LinkedIn Groups
  12. 12. Facebook • Wisdom of Friends • Research • Facebook Pages Social Community that Supports Your Business
  13. 13. Twitter • M i R h Massive Reach • Engagement g g • Real-time search
  14. 14. Flickr • SMO - Social Media Objects • Facebook Integration • Creative Commons
  15. 15. YouTube • YouTube C Channel • Keyword Phrases • Video is Transportable
  16. 16. Blog • O Ownership • Flexibility and Control • Social Media Hub
  17. 17. Blogging is Storytelling with a Purpose – Visibility – Reputation and Authority – Referrals
  18. 18. iPhone App
  19. 19. I don’t get ….
  20. 20. Take Action Getting Started with Social Media – A Small Business Checklist http://bit.ly/asIdzn
  21. 21. Join Me on Thursday November 11th 7:30 a.m. Increase Your Marketing Effectiveness with Social Media Engagement
  22. 22. speaker@jeffkorhan.com p @j 630-774-8350
  23. 23. Twitter Hashtag is #TCIAEXPO

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