Social Media & Web 2.0

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An introduction to Social Media and Web 2.0

An introduction to Social Media and Web 2.0

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  • 1. The AIM of Social Media & Web 2.0: Who? What? How? Jeffrey Keefer www. silenceandvoice .com jeffrey@ silenceandvoice .com September 10, 2008
  • 2. WIIFM?
  • 3. Audience Intent Message Mission & Vision
  • 4. Who is your audience?
  • 5. Audience
    • Where are they?
    • What do they want?
    • What do they think about you?
  • 6. What do you want them to think, do, or say?
  • 7. Intent
    • What is your objective in reaching out to your audience?
    • What results do you want?
    • How can you measure success?
  • 8. How will social media fulfill your intent for your audience?
  • 9. Message
    • How can you engage your audience in ways that will meet their WIIFM?
    • What resources do you need / have?
    • How can you sustain this?
  • 10. What is social media? Use technology to share, discuss, and create information and experiences with others
  • 11.  
  • 12.  
  • 13. Participatory Culture Affiliations Expressions Collaborations
  • 14. Web 2.0 Participatory technologies
  • 15. Social Media / Web 2.0 Technologies
    • Communication
    • Collaboration
    • Multimedia
    • Entertainment
  • 16. Communication
  • 17. Collaboration
  • 18. Multimedia
  • 19. Entertainment
  • 20. WIIFM?