The AIM of Social Media & Web 2.0: Who? What? How? Jeffrey Keefer www. silenceandvoice .com jeffrey@ silenceandvoice .com September 10, 2008

WIIFM?

Audience Intent Message Mission & Vision

Who is your audience?

Audience Where are they? What do they want? What do they think about you?

Where are they?

What do they want?

What do they think about you?

What do you want them to think, do, or say?

Intent What is your objective in reaching out to your audience? What results do you want? How can you measure success?

What is your objective in reaching out to your audience?

What results do you want?

How can you measure success?

How will social media fulfill your intent for your audience?

Message How can you engage your audience in ways that will meet their WIIFM? What resources do you need / have? How can you sustain this?

How can you engage your audience in ways that will meet their WIIFM?

What resources do you need / have?

How can you sustain this?

What is social media? Use technology to share, discuss, and create information and experiences with others

Participatory Culture Affiliations Expressions Collaborations

Web 2.0 Participatory technologies

Social Media / Web 2.0 Technologies Communication Collaboration Multimedia Entertainment

Communication

Collaboration

Multimedia

Entertainment

Communication

Collaboration

Multimedia

Entertainment

WIIFM?