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Rings of influence and interest   slinging buzz nuggets
 

Rings of influence and interest slinging buzz nuggets

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In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with ...

In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence. In other words, how to sling those #buzznuggets!

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    Rings of influence and interest   slinging buzz nuggets Rings of influence and interest slinging buzz nuggets Presentation Transcript

    • Developing Rings ofInfluence and InterestGrowing content “legs” throughsocial media networksi.e, how to sling #buzznuggets
    • Content Needs an Audience toGenerate Return on Investment In today’s crowded media and content-saturated world, it’s not enough to simply update your blog or website. Whether consumer-oriented or B2B, you have to give your content legs to connect with social media and mobile networks of influence.
    • Growing Legs for Your Content• How “sticky” and contagious #buzznuggets is the topic?• Who are the people most likely to show interest in consuming and sharing? Bite-sized snippets of inherently memorable, shareable• How can you package the information delivered through social media; the main ingredient content into a more of viral marketing shareable form? Dude: Yo, howd that brand generate so many followers on Twitter? You: They been slingin buzz nuggets
    • Tip: Use “hashtags” to join in What are the business or start conversations, such goals? 7 as #buzznuggets 6 Interact and listen Pull out interesting Who’s planning, to audience for managing, measuring? tidbits for posting on new content social media sites using What’s the target ideas. Ask them a simple management audience? to contribute tool like HootSuite or content Tweetdeck What value are you really delivering to the audience? Why should they care to follow? 1 2 4 5 Use the blog headlines to Who’s building the content calendar? Plan and Publish develop your e- Distribute newsletter; Create Your via Blog, customers will Who’s creating content? via Social Organization’s Video or click back to your What are the weekly/ Media and blog to read the monthly story ideas? (Sticky) Tool Email full articles, Who’s approving the Content (aka content hub) which will content? 3 Optimize with your improve your search engine Who’s responding/ priority search Tip: “Sticky” = 1) unexpected, rankings. conversing with the 2) delivers emotional, functional engine keywords audience? or entertainment value, 3) simple, 4) useful, 5) improves status The Mythology Social Media Planning and Execution Maptwitter.com/buildingbelief #buzznuggets
    • Rings of Influence and Interest Participants of the content Friends/family/colleagues/admirers of General the participants Population Other relationship networks in which the participants engage (teams, clubs, schools, companies, church, etc.) People interested in the direct topic or Content theme of the content Interest People interested in the implications of Networks Personal the content theme Networks Media/bloggers who cover the content subject or its implications Uninterested viewers who become interested because it’s trending Steps popular or presented to them at the • Spark initial interest from personal networks right time • Gain traction in interest networks • Earn general public attention with stickiness
    • Identifying Rings of Influence Networks• Personal Networks • Interest Networks – Friends and family (“brag – Media writers and bloggers network”) on within the topic – Co-workers community – Team members – Influential tweeters with – Social club, Greek interest on the topic organization peers – Community managers – Classmates (current or – Broader media editors and alumni) writers
    • Rings of Influence and Interest Implication Interest “Brag Communities Network” Friends/Family Topic/Theme Admirers Interest Communities Content General Participants & Topics Population Teams/Clubs/ Requires Stickiness Groups/ Media/Blogs Schools/Church Who Cover the Topic/Theme and/or its Implications Simple /Alumni Workplace Unexpected Networks Credible Emotional Story-Based Useful Improves Status Interest in the Individual Participants Interest in the TopicTurbo-Charged by Popularity of Participant Turbo-Charged by Sticky Criteria
    • Social Media WorkshopSocial media has changed everything.If you’re like many organizations, your marketing team has been well-trained in sending out one-way messages.However, can your organization start and hold two-way conversations? 101 Workshop 201 Workshop____________________________________ •The basics •Internal alignment and readiness •Determining who is listening •Social media strategiesMythology has developed a powerful approach •Social media team roles •Social media roles (advanced) to building a true “system” for social media •The sites to focus on •Internal needs of your •Building content departments success in your organization. •Engagement tactics •Content calendars •Measuring impact •Rings of influence Whether you’re a 101 level beginner or an advanced 301 level practitioner, we have 301 Workshop Let’s get started! practical guidance to advance •Integrating social media across your customer conversations. your media mix info@mythologymarketing.com •Online personas – professional and 601 Morris Street, Suite 200 Let us assess your social media personal Charleston, WV 25301 savvy and schedule a strategy •Cultivating ambassadors 304.720-5635 and training workshop with your •Return on investment www.mythologymarketing.com team!
    • Mythology is about building belief. Who believes in you? Let’s build some believers.mythologymarketing.com witter.com/buildingbeliefnfo@mythologymarketing.com304.720.5635
    • Mythology is about building belief. Who believes in you? Let’s build some believers.mythologymarketing.com witter.com/buildingbeliefnfo@mythologymarketing.com304.720.5635