Welcome to Create, WV! Building Creative Communities for a New Economy November 19, 2008

What is Your Dream Community? No limits, no barriers Community life Business environment Schools Things to do

No limits, no barriers

Community life

Business environment

Schools

Things to do

Greenbrier County, WV Residents with income below the poverty level in 2007: This county: 18.2% WV: 17.9% Estimated median household income in 2007: $33,604 ($26,927 in 1999) WV: $37,060 Industries providing employment: Educational, health and social services (22.4%) Arts, entertainment, recreation, accommodation and food services (14.4%) Retail trade (12.9%) Manufacturing (10.2%) Current college students: 1,108 People 25 years of age or older with a high school degree or higher: 73.4% People 25 years of age or older with a bachelor's degree or higher: 13.6%

Residents with income below the poverty level in 2007: This county: 18.2% WV: 17.9%

Estimated median household income in 2007: $33,604 ($26,927 in 1999)

WV: $37,060

Industries providing employment:

Educational, health and social services (22.4%)

Arts, entertainment, recreation, accommodation and food services (14.4%)

Retail trade (12.9%)

Manufacturing (10.2%)

Current college students: 1,108

People 25 years of age or older with a high school degree or higher: 73.4%

People 25 years of age or older with a bachelor's degree or higher: 13.6%

The story of George Rogers : Native of Fayette County, WV Built adventure tourism videography business (IQ Media) With business partner Brandon Holmes, re-branded and launched Weld to serve global adventure tourism business and new video search engine optimization business 11 of 12 employees recruited from out of state; most in 20’s and 30’s Also launched search & rescue e-learning business and transformed an historic building in Oak Hill, WV, into a LEED-certified new economy business incubator www.weldcreative.com

The story of George Rogers :

Native of Fayette County, WV

Built adventure tourism videography business (IQ Media)

With business partner Brandon Holmes, re-branded and launched Weld to serve global adventure tourism business and new video search engine optimization business

11 of 12 employees recruited from out of state; most in 20’s and 30’s

Also launched search & rescue e-learning business and transformed an historic building in Oak Hill, WV, into a LEED-certified new economy business incubator

www.weldcreative.com

What is a Creative Community? Takes ownership over creating a new destiny Comes together to creatively solve problems and identify opportunities Action oriented and willing to take risks Emphasizes inclusiveness Embraces new economy thinking for growth

Takes ownership over creating a new destiny

Comes together to creatively solve problems and identify opportunities

Action oriented and willing to take risks

Emphasizes inclusiveness

Embraces new economy thinking for growth

Transitioning Economic Eras

The “New” Economy Focuses on the “what” and the “how” Delivers new intellectual property Is consistently innovative Internet-enabled Global Breathes new life into other industries – manufacturing, service, etc.

Focuses on the “what” and the “how”

Delivers new intellectual property

Is consistently innovative

Internet-enabled

Global

Breathes new life into other industries – manufacturing, service, etc.

The Wisdom of Willie Sutton

The Innovation Value Chain: Where Do You Want to Be?

Today’s Jobs Procedural Jobs (Fungible) jobs that follow a recipe, no matter how complex high quality, low price drives cheap labor search outsource first, then automate when cheaper Anchored Jobs are jobs that need to be done at a location healthcare, personal services (haircuts, lawns), building (contractors), transportation and tourism cannot drive an economy by themselves

Procedural Jobs (Fungible)

jobs that follow a recipe, no matter how complex

high quality, low price drives cheap labor search

outsource first, then automate when cheaper

Anchored Jobs

are jobs that need to be done at a location

healthcare, personal services (haircuts, lawns), building (contractors), transportation and tourism

cannot drive an economy by themselves

Best Jobs for New Economy Creative Jobs (Value-add) jobs that require specialized skills & knowledge that is both broad and deep work involves creativity, adaptability, complex problem-solving & interpersonal skills to stay on top people have to keep learning throughout their career can live anywhere with good Internet connections

Creative Jobs (Value-add)

jobs that require specialized skills & knowledge that is both broad and deep

work involves creativity, adaptability, complex problem-solving & interpersonal skills

to stay on top people have to keep learning throughout their career

can live anywhere with good Internet connections

Economic Ages and Their Prototype Worker Conceptual Age (creators & empathizers) ATG (affluence, technology, globalization) 18 th century 19 th century 20 th century 21 st century Agriculture Age (farmers) Industrial Age (factory workers) Information Age (knowledge workers)

Profoundly Different Economic Development Focus for WV? From : “ Build it (jobs) and they (employees) will come” To : “ They (entrepreneurs/ creative class) will come and build it (companies, jobs)” Mostly Procedural Jobs Mostly Creative Jobs

From :

“ Build it (jobs) and they

(employees) will come”

To :

“ They (entrepreneurs/ creative class) will come and build it (companies, jobs)”

The “Creative” or “New” Economy: Innovation. Intellectual Property. Internet-Enabled .

Why Emphasize the New Economy? Source: WV Dept of Commerce Category Average Annual Wage for WV Creative Economy Wages in WV Average Annual Wage 2007 $32,310 $48,978 Annual Growth Rate .82% 1.03% Examples Avg Salary in WV Annual Growth Producers and Directors $46,310 .25% Life, Physical, and Social Science Occupations $46,200 .86% Engineers $74,380 1.15% Network Systems and Data Communications Analysts $47,110 4.05% Business Operations Specialists $52,240 2.07% Computer and Information System Mgrs $81,510 2.23%

Creative Industry Sector Impact Creative Class Sector in the US = 32.6% of Wages and Salaries WV’s Creative Class Sector grew at a slightly lower – yet still very healthy – rate than the US growing from 19.1% in 1990, to 22.7% in 1998, and finally 25.2% in 2006. Source: West Virginia State Data Center, Delphine D. Coffey Nov 2007

Creative Class Sector in the US = 32.6% of Wages and Salaries

WV’s Creative Class Sector grew at a slightly lower – yet still very healthy – rate than the US growing from 19.1% in 1990, to 22.7% in 1998, and finally 25.2% in 2006.

The Creative Economy in WV Source: USDA Employment Research Service 1990-2000 Top 10 WV Counties Bottom 10 WV Counties Only one WV county with a creative economy workforce % at or above national average: Monongalia (Home of WVU) Greenbrier County – 22 nd in WV at 14.9% creative workers with 11.5% growth (vs. -9% employment growth overall)

Only one WV county with a creative economy workforce % at or above national average: Monongalia (Home of WVU)

Greenbrier County – 22 nd in WV at 14.9% creative workers with 11.5% growth (vs. -9% employment growth overall)

The Creative Class

Building the Creative Community Diversity and Inclusion Talent/Education Technology Quality of Place

Where Do We Stand ? Diversity Talent/Education Technology Culture, Third Places & Outdoors 51st 51st IT Professionals 41 st High-Tech Jobs 45 th Online Population 47 th E-Government 48 th Broadband 50 th

IT Professionals 41 st

High-Tech Jobs 45 th

Online Population 47 th

E-Government 48 th

Broadband 50 th

2008 State New Economy Index Highlights Non-Industry R&D - 18th Alternative Energy Use - 17th Venture Capital - 33rd (not that 33rd is great, but it's surprising we're not much lower here) Immigration of Knowledge Workers - 17th (good trend) In-migration of U.S. Knowledge Workers - 25th Fastest-Growing Firms - 29th Initial Public Offerings - 29th (Not bad, but the overall market for IPO's is way down) Lowlights Inventor Patents - 49th Online Population - 49th Technology in Schools - 48th (Education Week ranked us #1 in this area, this seems odd) Broadband Communications - 50th (Wow) Health IT - 48th High-Tech Jobs - 49th Industry Investment in R&D - 47th IT Professionals - 46th Workforce Education - 49th "Gazelle" Jobs (Jobs in fast-growing industries, companies) - 50th 2008 Information Technology & Innovation Foundation

Highlights

Non-Industry R&D - 18th

Alternative Energy Use - 17th

Venture Capital - 33rd (not that 33rd is great, but it's surprising we're not much lower here)

Immigration of Knowledge Workers - 17th (good trend)

In-migration of U.S. Knowledge Workers - 25th

Fastest-Growing Firms - 29th

Initial Public Offerings - 29th (Not bad, but the overall market for IPO's is way down)

Lowlights

Inventor Patents - 49th

Online Population - 49th

Technology in Schools - 48th (Education Week ranked us #1 in this area, this seems odd)

Broadband Communications - 50th (Wow)

Health IT - 48th

High-Tech Jobs - 49th

Industry Investment in R&D - 47th

IT Professionals - 46th

Workforce Education - 49th

"Gazelle" Jobs (Jobs in fast-growing industries, companies) - 50th

Quality of Place Assets Morgantown Berkeley Springs Thomas & Davis Charleston Lewisburg Mercer County Fayetteville Our nationally recognized communities

Quality of Place Assets Parkersburg Arts Center WVU Creative Arts Center Carnegie Hall Purple Fiddle Mountain Made “ Think Theater” Contemporary Theater Festival The Ice House Tamarack Thriving, Innovative Arts and Cultural Assets Huntington Museum of Art Clay Center, Mountain Stage, WV Cultural Museum (2009)

Why Should This Matter to Every West Virginian?

Educated Americans Are Healthier Americans Did not get a flu shot last year Never tested for HIV Have suffered from pain in the last year Smoke Overweight or obese Never had a mammogram (women 40+) Have a heart condition In poor or fair health Have an ulcer Have diabetes Percent With Illness Years Spent in School 0 2 4 6 8 10 12 14 16 Source: NY Times, Jan. 3, 2007

From Creative People Come Creative Economies

The Impact of Entrepreneurs On U.S. If U.S. small business (<500 employees) were its own economy, it would be the 3 rd largest economy in the world On third world countries Kiva.org – Choose to give microloans to specific entrepreneurs in 3 rd world countries

On U.S.

If U.S. small business (<500 employees) were its own economy, it would be the 3 rd largest economy in the world

On third world countries

Kiva.org – Choose to give microloans to specific entrepreneurs in 3 rd world countries

Entrepreneurship and Culture Largest 9 Arab Countries 1980 - 2000 370 patents 2000 2,125 patents

Entrepreneurship and Culture Why? Economic condition? Education? Culture? Cultural factors – Where do we fall? Individualism vs. collectivism Masculine vs. egalitarian High vs. low power distance High vs. low uncertainty avoidance Source: IBM psychologist Geert Hofstede

Why?

Economic condition? Education? Culture?

Cultural factors – Where do we fall?

Individualism vs. collectivism

Masculine vs. egalitarian

High vs. low power distance

High vs. low uncertainty avoidance

What to Change? Creativity – Identifying opportunity where none seems to exist Global vs. local markets (new money) Risk tolerance vs. risk aversion Confidence and independence Peer pressure and mentors Collaborative vs. protective Community support and pride Investment – rich people, time to step up to the plate!

Creativity – Identifying opportunity where none seems to exist

Global vs. local markets (new money)

Risk tolerance vs. risk aversion

Confidence and independence

Peer pressure and mentors

Collaborative vs. protective

Community support and pride

Investment – rich people, time to step up to the plate!

Create WV Mission : To empower West Virginians at a local level to place themselves among the most innovative, dynamic, prosperous, creative communities in the world through investments in: Talent/ Education Technology Tolerance/ Diversity Quality of Place College/advanced degree attainment STEM skills Entrepreneurial and leadership skills Broadband availability and adoption R&D investments and commercialization E-government Immigration Inclusive Communities Education and Awareness Outreach Arts/cultural Sustainable development practices Outdoor amenities “ Third places”

College/advanced degree attainment

STEM skills

Entrepreneurial and leadership skills

Broadband availability and adoption

R&D investments and commercialization

E-government

Immigration

Inclusive Communities

Education and Awareness

Outreach

Arts/cultural

Sustainable development practices

Outdoor amenities

“ Third places”

Create WV Objectives

Create West Virginia Goals Long-Term (5-10 years ) West Virginia in upper ½ of New Economy Index rankings Recognized nationally as “hot” region for innovation and Creative Community growth Additional towns/cities in national rankings Real progress in diversity and image related to tolerance Growth in Southern and rural counties

Long-Term (5-10 years )

West Virginia in upper ½ of New Economy Index rankings

Recognized nationally as “hot” region for innovation and Creative Community growth

Additional towns/cities in national rankings

Real progress in diversity and image related to tolerance

Growth in Southern and rural counties

How Create WV Can Help Hold a Regional Summit Spread the word, enlist team members Deliver Assessments Local Planning Workshops – “make it real” Collaboration, facilitation with community Implementation Support Community and economic development Communication and marketing Create WV Conference 2009 – October 2009 Location? Email createwv@visionshared.com

Hold a Regional Summit

Spread the word, enlist team members

Deliver Assessments

Local Planning Workshops – “make it real”

Collaboration, facilitation with community

Implementation Support

Community and economic development

Communication and marketing

Create WV Conference 2009 – October 2009

Location?

Email createwv@visionshared.com

Creative Communities = Vibrant West Virginia Berkeley Springs Thomas & Davis Charleston Lewisburg Mercer County Fayetteville Huntington Morgantown Shepherdstown Who’s Next? Vision Leadership Creativity and innovation Community involvement Protecting your unique assets Taking risks Action

Who’s Next?

Vision

Leadership

Creativity and innovation

Community involvement

Protecting your unique assets

Taking risks

Action

We Can Do This

Real People of the New Economy Amanda and Jamie Clarence and Martha Sumar and Chameli Kaitlyn

Tolerance/ Diversity Talent/Education Technology Culture, Third Places & Outdoors www.createwv.com

“ Creativity can solve almost any problem. The creative act, the defeat of habit by originality, overcomes everything.” George Lois Thank you! Jeff James CEO, Mythology LLC For a copy of the slides and additional information, email jeffj@mythologymarketing.com