Your SlideShare is downloading. ×
Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Link Penalty Recovery, by Eric Enge at SMX West 2013 – March 12, 2013

122
views

Published on

Learn how to recover from link penalties. This presentation outlines the steps required, and the philosophy you need to use to be successful. …

Learn how to recover from link penalties. This presentation outlines the steps required, and the philosophy you need to use to be successful.

Published in: Technology

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
122
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
0
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Penguin & Unnatural Links Recovery
  • 2. First Off... Who Am I? Co-author: The Art of SEO President: Stone Temple Consulting, 25+ person SEO and PPC firm Trainer: Instant E-Training Founder: Web Site Publishing Companies  Publish > Grow > $ell  Two significant sites exit thus far @stonetemple / + Eric Enge
  • 3. Penguin Drove Traffic Drops @stonetemple / + Eric Enge
  • 4. Beware of Unnatural Links @stonetemple / + Eric Enge
  • 5. Beware of Unnatural Links @stonetemple / + Eric Enge
  • 6. Panda/Penguin Algorithm Structure @stonetemple / + Eric Enge
  • 7. Article Directories@stonetemple / + Eric Enge
  • 8. Directories, forum posts, bookmarks, … @stonetemple / + Eric Enge
  • 9. Guest Post Spam@stonetemple / + Eric Enge
  • 10. Does Your Anchor Text Look Like This? @stonetemple / + Eric Enge
  • 11. Or, Like This?@stonetemple / + Eric Enge
  • 12. Sample Link Profile Links: 1,273,452 Linking Domains: 11,897 How do I get started? @stonetemple / + Eric Enge
  • 13. Start by Categorizing For example:  Blogs  Pages with multiple links  Sites with more than one linking page  Rich anchor text links  Links from comments  Links from the same “C” block  NoFollow’ed Links Speeds analysis and clean up  Example: 1M links vs. 10,000 linking domains @stonetemple / + Eric Enge
  • 14. Criteria“Would you have invested time to get this link if Googledid not exist?”“Would you proudly show this to a prospectivecustomer pre-sale?”“Would you show it to your children?”“Did the person giving you the link mean it as a genuineendorsement?”“If argue it that it’s a good link, It’s NOT.” @stonetemple / + Eric Enge
  • 15. And, Now the Big OneYou must look at every single linking domain! @stonetemple / + Eric Enge
  • 16. @stonetemple / + Eric Enge
  • 17. Reconsideration Guidelines Be very thorough in your cleanup first!  Don’t waste their time Be respectful! Don’t whine or talk about what you lost Be short and to the point  Nature of problem (stats are good)  What you did to clean it up Clearly state that you intend to abide by Webmaster Guidelines going forward @stonetemple / + Eric Enge
  • 18. Unnatural Links Messages (V1) Worth filing a request here too Same general guidelines If you can’t get totally cleaned up quickly:  Consider sending a reconsideration request in to buy time  Show significant progress  Show commitment to totally clean it up May give you more time before they act YOUR MILEAGE MAY VARY @stonetemple / + Eric Enge
  • 19.  How STC Can Help SpamLink Detective automates categorization Experienced resources to lead the effort  We can do 100% of the work …  … or coordinate your internal resources Extensive link clean up experience  4 recent projects with sites with over 1M links  3 had actual penalties  1 had the unnatural links (V1) message  Dozens of other clean up projects  100% recovery success rate @stonetemple / + Eric Enge
  • 20. Thank You!Eric Enge eenge@stonetemple.com @stonetemple + Eric Enge (508) 485-7751 www.stonetemple.com @stonetemple / + Eric Enge

×