Salzburg

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    Salzburg - Presentation Transcript

    1. News: New form New structure New opportunity Jeff Jarvis City University of New York Graduate School of Journalism
    2. News: New form New structure new opportunity
    3. Process v. product
    4. Process v. product
    5. Process v. product
    6. Process v. product Page v. stream
    7. Process v. product
      • Post-industrial economy: no longer confined by means of production & distribution
      • Transparency opens up news to input
      • New tools: Google Wave, Twitter, phone...
      • End of the myth of perfection: Beta news
      • Enabled by the link
    8. News: New form New structure new opportunity
    9. Link v. content economy
    10. Link v. content economy
      • Imperatives:
      • Must be searchable to be found
      • Forces specialization: Do what you do best and link to the rest
      • Forces efficiency
      • Recipient of links monetizes links
      • (Google is not the enemy)
    11. Distributed v. centralized
      • ‘ If the news is that important, it will find me’ –college student to research, NY Times, 2008
      • Audience becomes distributor
      • News as feeds: RSS, Twitter, Facebook…
      • The embeddable newspaper
      • The API
    12. Ecosystem v. company
    13. Ecosystem v. company NewsInnovation.com NewsInnovation.com/models
    14. Network v. corporate
      • No longer controlled by monopolies or oligopolies in markets: Entrepreneurial journalism
      • New competition for private and state-owned media
      • The need for business cooperation on revenue and editorial cooperation for efficiency
    15. Collaborative v. owned
      • For efficiency, quality, completeness, news must be collaborative with new contributors
      • The value of volunteerism: See Wikipedia and real membership
      • Opens up journalism as a task v. profession
      • Yields new needs: education, networks, curation….
    16. News: New form New structure New opportunity
    17. 3 needs
      • Engagement: making news truly of the community – 0.5% of online time on paper sites v. 17% for social
      • Effectiveness: making media more valuable for marketers
      • Efficiency: reducing the marginal cost of new journalism to near-zero
    18. Entrepreneurship
      • To build sustainable models
      • To support innovation
      • Forms of support: > Grants > Incubation > Investment > Networking > X Prizes
      • (See CUNY’s Entrepreneurial Journalism course & NewBizNews Project)
    19. Innovation in form & tools
      • New ways to gather & share news Google Wave, phones, location-based, assignment tools, social distribution….
      • New tools & skills Mobile, Wave, data base, social
    20. Transparency as default
      • Impact on the ecosystem of news: Unlimited watchdogs feeding reporters
      • In government
      • In business
      • In journalism
      • In funding
      • Personal publicness: The benefits of connection
    21. Education
      • Media literacy: consuming & making
      • Tools of journalism & media
      • Tools of business to sustain news
      • Newsroom as classroom
    22. y Philanthropy
    23. Googley Philanthropy
      • Transparency — Benefits & risks
      • Collaboration
      • Social: connections
      • Beta philanthropy: process
      • Philanthropy as platform (infrastructure)
      • New givers: self-organizing crowds
      • Money, ideas, action as value (Wikipedia)
      • Investment & entrepreneurship
    24. Generation
    25. Generation Google and the impact on:
      • Friendship — We stay linked forever
      • Publicness — Is privacy over?
      • Thought — Does the internet make us smarter?
      • Politics and government — Is this the transparent administration?
      • Talent — This is the creation generation
      • On sale now
      www.buzzmachine.com/what-would-google-do/

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