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Salzburg

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Presentation to funders of media in Salzburg in October 2009

Presentation to funders of media in Salzburg in October 2009

Published in: News & Politics

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  • 1. News: New form New structure New opportunity Jeff Jarvis City University of New York Graduate School of Journalism
  • 2. News: New form New structure new opportunity
  • 3. Process v. product
  • 4. Process v. product
  • 5. Process v. product
  • 6. Process v. product Page v. stream
  • 7. Process v. product
    • Post-industrial economy: no longer confined by means of production & distribution
    • Transparency opens up news to input
    • New tools: Google Wave, Twitter, phone...
    • End of the myth of perfection: Beta news
    • Enabled by the link
  • 8. News: New form New structure new opportunity
  • 9. Link v. content economy
  • 10. Link v. content economy
    • Imperatives:
    • Must be searchable to be found
    • Forces specialization: Do what you do best and link to the rest
    • Forces efficiency
    • Recipient of links monetizes links
    • (Google is not the enemy)
  • 11. Distributed v. centralized
    • ‘ If the news is that important, it will find me’ –college student to research, NY Times, 2008
    • Audience becomes distributor
    • News as feeds: RSS, Twitter, Facebook…
    • The embeddable newspaper
    • The API
  • 12. Ecosystem v. company
  • 13. Ecosystem v. company NewsInnovation.com NewsInnovation.com/models
  • 14. Network v. corporate
    • No longer controlled by monopolies or oligopolies in markets: Entrepreneurial journalism
    • New competition for private and state-owned media
    • The need for business cooperation on revenue and editorial cooperation for efficiency
  • 15. Collaborative v. owned
    • For efficiency, quality, completeness, news must be collaborative with new contributors
    • The value of volunteerism: See Wikipedia and real membership
    • Opens up journalism as a task v. profession
    • Yields new needs: education, networks, curation….
  • 16. News: New form New structure New opportunity
  • 17. 3 needs
    • Engagement: making news truly of the community – 0.5% of online time on paper sites v. 17% for social
    • Effectiveness: making media more valuable for marketers
    • Efficiency: reducing the marginal cost of new journalism to near-zero
  • 18. Entrepreneurship
    • To build sustainable models
    • To support innovation
    • Forms of support: > Grants > Incubation > Investment > Networking > X Prizes
    • (See CUNY’s Entrepreneurial Journalism course & NewBizNews Project)
  • 19. Innovation in form & tools
    • New ways to gather & share news Google Wave, phones, location-based, assignment tools, social distribution….
    • New tools & skills Mobile, Wave, data base, social
  • 20. Transparency as default
    • Impact on the ecosystem of news: Unlimited watchdogs feeding reporters
    • In government
    • In business
    • In journalism
    • In funding
    • Personal publicness: The benefits of connection
  • 21. Education
    • Media literacy: consuming & making
    • Tools of journalism & media
    • Tools of business to sustain news
    • Newsroom as classroom
  • 22. y Philanthropy
  • 23. Googley Philanthropy
    • Transparency — Benefits & risks
    • Collaboration
    • Social: connections
    • Beta philanthropy: process
    • Philanthropy as platform (infrastructure)
    • New givers: self-organizing crowds
    • Money, ideas, action as value (Wikipedia)
    • Investment & entrepreneurship
  • 24. Generation
  • 25. Generation Google and the impact on:
    • Friendship — We stay linked forever
    • Publicness — Is privacy over?
    • Thought — Does the internet make us smarter?
    • Politics and government — Is this the transparent administration?
    • Talent — This is the creation generation
  • 26.
    • On sale now
    www.buzzmachine.com/what-would-google-do/