News as product
•Dictated by production & distribution
•Owned and controlled (and monopolized)
•Perfection as a standard
News as process
•Never starts, never ends
•Opens up news: transparent
•(Here’s& collaborationwhat we don’t
what we know &
at all stages
know—what do you know?)
•Enabled by links
Article v. topic ﬂow
Past the article
•Blog = news as process (v. product)
•Wiki = Snapshot of current knowledge
•Links = Curation, aggregation
(Do best/link rest)
•Discussion = Input, correction, addition
(What do you know?)
•Not all owned
•Enabling others to build
•Extracts minimal value to grow to
maximum size (T. Evslin)
•Critical mass faster, cheaper
•Curation, vetting, education as key
Owned v. outsourced
Mfg Dist Mfg Dist
News company structure
•Why own exclusive use of
manufacturing, distribution, sales?
•Spinoff or outsource?
•Enables new, networked
•Public work and support?
•What could be supported?
•How much does it cost now?
•Local v. national (NPR, ProPublica)?
•Spot.us ... Zivity ... other models
•New open ad networks & marketplaces
•New industry networks
•New ad models (relationships, new
•New side-door revenue (data, service...)
•Do what you do best, link to the rest
•Join a network
•Be a platform
•Small is the new big
•‘Elegant organization’ —Mark Zuckerberg
•‘Get out of the way’ —Craig Newmark
•Free is a business model —Chris Anderson
•Beware the cash cow in the coal mine
•Encourage, enable, and protect
innovation (where’s our 20% rule?)
•Life is a beta
•Decide what business you’re in
Who are we?
•How can networks protect/expand
•What kinds of networks: ad, content...
•Local v. national v. international
•Deﬁne network models that would work
today: Who is in them, what kind of
relationship, what value and beneﬁt for
each party, how they are supported...
•Find new efﬁciencies
•What is the value of the newsroom in the
•What is the core of the newsroom in the
•Is there still a room?
• Model the new newsroom: size,
functions, jobs, relationships, costs
Charge: News orgs
•What are new corporate and operational
structures for newsrooms?
•React to the Roussel/Morgan models
•Where is the value?
•What services are needed?
•Model a reorganized company
•Model a from-scratch company
Charge: Revenue models
•Where is the value?
•Where are the opportunities?
•New ad models? New measurements?
•Network sales? Outsourced sales?
•Anything other than ads?
•Deﬁne best prospects to pursue as
companies, networks, or the industry
and what is needed to do that
Charge: Public support
•What would the public support?
Investigative? Beat? Collaborative?
•How much does that cost now? How
much should it cost?
•What sources are there? Local?
•Relationship of public v. private?
•Deﬁne best opportunities for public
support. Be realistic.