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                    <span style="font-size:14px;">New architecture of media</span><br/>
                    From: <a href="http://www.slideshare.net/jeffjarvis/">jeffjarvis</a>, 5 months ago<br /><br />
                    <div style="width:425px;text-align:left" id="__ss_387290"><a style="font:14px Helvetica,Arial,Sans-serif;display:block;margin:12px 0 3px 0;text-decoration:underline;" href="http://www.slideshare.net/jeffjarvis/new-architecture-of-media-387290?type=powerpoint" title="New architecture of media">New architecture of media</a><object style="margin:0px" width="425" height="355"><param name="movie" value="http://static.slideshare.net/swf/ssplayer2.swf?doc=newarchmedia0408ppt-1209926347314775-8&stripped_title=new-architecture-of-media-387290" /><param name="allowFullScreen" value="true"/><param name="allowScriptAccess" value="always"/><embed src="http://static.slideshare.net/swf/ssplayer2.swf?doc=newarchmedia0408ppt-1209926347314775-8&stripped_title=new-architecture-of-media-387290" type="application/x-shockwave-flash" allowscriptaccess="always" allowfullscreen="true" width="425" height="355"></embed></object><div style="font-size:11px;font-family:tahoma,arial;height:26px;padding-top:2px;">View SlideShare <a style="text-decoration:underline;" href="http://www.slideshare.net/jeffjarvis/new-architecture-of-media-387290?type=powerpoint" title="View New architecture of media on SlideShare">presentation</a> or <a style="text-decoration:underline;" href="http://www.slideshare.net/upload?type=powerpoint">Upload</a> your own. (tags: <a style="text-decoration:underline;" href="http://slideshare.net/tag/cuny">cuny</a> <a style="text-decoration:underline;" href="http://slideshare.net/tag/jschool">jschool</a>)</div></div><br /><br />
                    Notes used for discussion with faculty of CUNY Graduate School of Journalism<br /><br />
                    <a href="http://www.slideshare.net/jeffjarvis/new-architecture-of-media-387290">SlideShare Link</a>
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New architecture of media

From jeffjarvis, 5 months ago

Notes used for discussion with faculty of CUNY Graduate School of more

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Slide 1:New architecture of media Jeff Jarvis - CUNY - April 2008

Slide 2: Page structure • Separation of content from presentation • Ability to change design, navigation, brand • Ability to adapt and personalize • Ability to distribute content via other means in other media (e.g., RSS, mobile, widgets) Jeff Jarvis - CUNY

Slide 3: Ecology of links • Do what you do best, link to the rest: Curation as editing (edit the world) • Restructure stories (e.g., background is a link away) • Fosters collaboration • Readers as distributors (the Drudge phenomenon) Jeff Jarvis - CUNY

Slide 4: Search as navigation • Search-engine optimization • Writing pages for SEO (clear heds) • Structuring sites for SEO (e.g., topic pages) • Also reduces the power of the brand as destination •

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