New architecture of media

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New architecture of media Jeff Jarvis - CUNY - April 2008
Page structure • Separation of content from presentation • Ability to change design, navigation, brand • Ability to adapt and personalize • Ability to distribute content via other means in other media (e.g., RSS, mobile, widgets) Jeff Jarvis - CUNY
Ecology of links • Do what you do best, link to the rest: Curation as editing (edit the world) • Restructure stories (e.g., background is a link away) • Fosters collaboration • Readers as distributors (the Drudge phenomenon) Jeff Jarvis - CUNY
Search as navigation • Search-engine optimization • Writing pages for SEO (clear heds) • Structuring sites for SEO (e.g., topic pages) • Also reduces the power of the brand as destination •

+ jeffjarvis, 2 years ago