New architecture of media

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  • guest863689 Wasabi Ventures 1 week ago
    Great insight in this presentation.
  • mdraznin mdraznin 1 month ago
    Hi Jeff,
    Terrific presentation. Is there any chance of getting a download? I'd like to spend more time with your ideas. Not for reuse in any way, however. If so, please email me atL
    michaeldraznin@yahoo.com
    Thanks,
    Michael
  • patsch patsch 2 years ago
    please come and educate my bosses... ;-)
  • craphammer Sean Howard 2 years ago
    brilliant.
  • trippenbach trippenbach 2 years ago
    Great pres. Thanks for sharing!
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New architecture of media - Presentation Transcript

  1. New architecture of media Jeff Jarvis - CUNY - April 2008
  2. Page structure • Separation of content from presentation • Ability to change design, navigation, brand • Ability to adapt and personalize • Ability to distribute content via other means in other media (e.g., RSS, mobile, widgets) Jeff Jarvis - CUNY
  3. Ecology of links • Do what you do best, link to the rest: Curation as editing (edit the world) • Restructure stories (e.g., background is a link away) • Fosters collaboration • Readers as distributors (the Drudge phenomenon) Jeff Jarvis - CUNY
  4. Search as navigation • Search-engine optimization • Writing pages for SEO (clear heds) • Structuring sites for SEO (e.g., topic pages) • Also reduces the power of the brand as destination •

jeffjarvisjeffjarvis, 2 years ago

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Notes used for discussion with faculty of CUNY Grad more

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