New architecture  of media Jeff Jarvis - CUNY - April 2008
Page structure <ul><li>Separation of content from presentation </li></ul><ul><li>Ability to change design, navigation, bra...
Ecology of links <ul><li>Do what you do best, link to the rest:  Curation as editing (edit the world) </li></ul><ul><li>Re...
Search as navigation <ul><li>Search-engine optimization  </li></ul><ul><li>Writing pages for SEO (clear heds) </li></ul><u...
Google is God. <ul><li>The  “fastest growing company in the history of the world .” - Times 1/29/06 </li></ul><ul><li>Cont...
Aggregation <ul><li>GoogleNews, Daylife, et al </li></ul><ul><li>Challenge of getting the cream to rise (via links, author...
Think distributed <ul><li>Widgets & modules: embedded content </li></ul><ul><li>Audience as network (- CBS)  </li></ul><ul...
Network architecture <ul><li>Mutual growth: the network effect </li></ul><ul><li>Efficiency </li></ul>Jeff Jarvis - CUNY
Curation of networks Jeff Jarvis - CUNY
RSS <ul><li>Ability to subscribe and follow </li></ul><ul><li>Presentation via hed and lede alone  </li></ul>Jeff Jarvis -...
Feedthink <ul><li>The river of news vs. the packaged, prioritized presentation </li></ul><ul><li>Demonstration in Facebook...
Think feeds Jeff Jarvis - CUNY
Think feeds Jeff Jarvis - CUNY
Think feeds Jeff Jarvis - CUNY
Peers’ links as editing <ul><li>Digg et al </li></ul><ul><li>Reduces the power of brands as destinations </li></ul><ul><li...
Social <ul><li>Facebook: real identity and relationships </li></ul><ul><li>Mark Zuckerberg: ‘Elegant organization’ </li></...
‘ How do I get a community?’ Jeff Jarvis - CUNY
‘ Elegant organization.’ Jeff Jarvis - CUNY
The social airline So what is social media? Jeff Jarvis - CUNY
Collaboration <ul><li>Empowering the public </li></ul>Jeff Jarvis - CUNY
Collaboration Jeff Jarvis - CUNY
Collaboration Jeff Jarvis - CUNY
Collaboration Jeff Jarvis - CUNY
Mobilizing the public Jeff Jarvis - CUNY
Live <ul><li>Impact on editing </li></ul><ul><li>Witnesses report </li></ul>Jeff Jarvis - CUNY
Omnimedia <ul><li>Any medium part of any story (a mix of text, photo, video, audio, data....) </li></ul><ul><li>Any story ...
New architecture <ul><li>The link and search are revolutionary </li></ul><ul><li>Join a network </li></ul><ul><li>Be a pla...
Jeff Jarvis - CUNY
Jeff Jarvis - CUNY
Jeff Jarvis - CUNY
Jeff Jarvis - CUNY
Jeff Jarvis - CUNY
<ul><li>Staff </li></ul><ul><li>Citizens </li></ul><ul><li>Collaboration </li></ul><ul><li>Links </li></ul><ul><li>Wisdom-...
Be a platform. Get used. Jeff Jarvis - CUNY
‘ Get out of the way.’ Jeff Jarvis - CUNY
What’s a newsroom? Jeff Jarvis - CUNY
Organizing principles <ul><li>The process in print leads to a product;  online, the process is the product </li></ul><ul><...
New opportunities <ul><li>Curation: edit the world </li></ul><ul><li>Collaborative, networked, pro-am reporting </li></ul>...
New job descriptions <ul><li>Curator </li></ul><ul><li>Organizer </li></ul><ul><li>Editor </li></ul><ul><li>Educator </li>...
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New Architecture of Media

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Discussion notes with CUNY Graduate School of Journalism faculty

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New Architecture of Media

  1. 1. New architecture of media Jeff Jarvis - CUNY - April 2008
  2. 2. Page structure <ul><li>Separation of content from presentation </li></ul><ul><li>Ability to change design, navigation, brand </li></ul><ul><li>Ability to adapt and personalize </li></ul><ul><li>Ability to distribute content via other means in other media (e.g., RSS, mobile, widgets) </li></ul>Jeff Jarvis - CUNY
  3. 3. Ecology of links <ul><li>Do what you do best, link to the rest: Curation as editing (edit the world) </li></ul><ul><li>Restructure stories (e.g., background is a link away) </li></ul><ul><li>Fosters collaboration </li></ul><ul><li>Readers as distributors (the Drudge phenomenon) </li></ul>Jeff Jarvis - CUNY
  4. 4. Search as navigation <ul><li>Search-engine optimization </li></ul><ul><li>Writing pages for SEO (clear heds) </li></ul><ul><li>Structuring sites for SEO (e.g., topic pages) </li></ul><ul><li>Also reduces the power of the brand as destination </li></ul><ul><li>Google’s PageRank & TrustRank </li></ul>Jeff Jarvis - CUNY
  5. 5. Google is God. <ul><li>The “fastest growing company in the history of the world .” - Times 1/29/06 </li></ul><ul><li>Controlled 86% of UK searches, 65% of US searches - Hitwise 2007 </li></ul><ul><li>Searched 4.4 billion times (41 per searcher) U.S. in 10/2007 (3x Yahoo) - Nielsen. </li></ul><ul><li>112 million U.S. visitors in 11/2007 - Nielsen. </li></ul><ul><li>Traffic up 22.4% in 2007 - Comscore. </li></ul><ul><li>Earned $15 billion revenue , $6.4 billion profit in 2007. Profit margin: 26.9%. </li></ul><ul><li>Revenue up 57% in Q4 2007 over 2006 - Yahoo Finance. </li></ul><ul><li>S tock up 53% in 2007. Market capitalization: $207.6 billion . </li></ul><ul><li>Controls estimated 79 percent of the pay-per-click ad market - RimmKaufman. </li></ul><ul><li>Controls estimated 40 percent of all online advertising - HipMojo. </li></ul><ul><li>E mployed 16,000 people at the end of 2007, a 50% increase in a year. </li></ul><ul><li>No. 1 brand in the world - Millward Brown Brandz Top 100. </li></ul>Jeff Jarvis - CUNY
  6. 6. Aggregation <ul><li>GoogleNews, Daylife, et al </li></ul><ul><li>Challenge of getting the cream to rise (via links, authority, recommendation, brand....) </li></ul>Jeff Jarvis - CUNY
  7. 7. Think distributed <ul><li>Widgets & modules: embedded content </li></ul><ul><li>Audience as network (- CBS) </li></ul><ul><li>Further erosion of brand as destination </li></ul>Jeff Jarvis - CUNY
  8. 8. Network architecture <ul><li>Mutual growth: the network effect </li></ul><ul><li>Efficiency </li></ul>Jeff Jarvis - CUNY
  9. 9. Curation of networks Jeff Jarvis - CUNY
  10. 10. RSS <ul><li>Ability to subscribe and follow </li></ul><ul><li>Presentation via hed and lede alone </li></ul>Jeff Jarvis - CUNY
  11. 11. Feedthink <ul><li>The river of news vs. the packaged, prioritized presentation </li></ul><ul><li>Demonstration in Facebook, Twitter, RSS, </li></ul>Jeff Jarvis - CUNY
  12. 12. Think feeds Jeff Jarvis - CUNY
  13. 13. Think feeds Jeff Jarvis - CUNY
  14. 14. Think feeds Jeff Jarvis - CUNY
  15. 15. Peers’ links as editing <ul><li>Digg et al </li></ul><ul><li>Reduces the power of brands as destinations </li></ul><ul><li>Links as a means of discovery (link out to get links back) </li></ul><ul><li>Technorati </li></ul><ul><li>Links as a proxy for trust & authority </li></ul>Jeff Jarvis - CUNY
  16. 16. Social <ul><li>Facebook: real identity and relationships </li></ul><ul><li>Mark Zuckerberg: ‘Elegant organization’ </li></ul><ul><li>Feeds </li></ul><ul><li>Peers & authority </li></ul><ul><li>Twitter & following </li></ul>Jeff Jarvis - CUNY
  17. 17. ‘ How do I get a community?’ Jeff Jarvis - CUNY
  18. 18. ‘ Elegant organization.’ Jeff Jarvis - CUNY
  19. 19. The social airline So what is social media? Jeff Jarvis - CUNY
  20. 20. Collaboration <ul><li>Empowering the public </li></ul>Jeff Jarvis - CUNY
  21. 21. Collaboration Jeff Jarvis - CUNY
  22. 22. Collaboration Jeff Jarvis - CUNY
  23. 23. Collaboration Jeff Jarvis - CUNY
  24. 24. Mobilizing the public Jeff Jarvis - CUNY
  25. 25. Live <ul><li>Impact on editing </li></ul><ul><li>Witnesses report </li></ul>Jeff Jarvis - CUNY
  26. 26. Omnimedia <ul><li>Any medium part of any story (a mix of text, photo, video, audio, data....) </li></ul><ul><li>Any story in any medium </li></ul>Jeff Jarvis - CUNY
  27. 27. New architecture <ul><li>The link and search are revolutionary </li></ul><ul><li>Join a network </li></ul><ul><li>Be a platform </li></ul><ul><li>Think distributed </li></ul>Jeff Jarvis - CUNY
  28. 28. Jeff Jarvis - CUNY
  29. 29. Jeff Jarvis - CUNY
  30. 30. Jeff Jarvis - CUNY
  31. 31. Jeff Jarvis - CUNY
  32. 32. Jeff Jarvis - CUNY
  33. 33. <ul><li>Staff </li></ul><ul><li>Citizens </li></ul><ul><li>Collaboration </li></ul><ul><li>Links </li></ul><ul><li>Wisdom-of the-crowds </li></ul><ul><li>Reporting </li></ul><ul><li>Text </li></ul><ul><li>Photos </li></ul><ul><li>Audio </li></ul><ul><li>Video </li></ul><ul><li>Social </li></ul><ul><li>Paper </li></ul><ul><li>GU </li></ul><ul><li>Feeds </li></ul><ul><li>Blogs </li></ul><ul><li>Video </li></ul><ul><li>Audio </li></ul><ul><li>Data </li></ul><ul><li>Programming </li></ul><ul><li>Live </li></ul><ul><li>Social </li></ul><ul><li>Networks </li></ul><ul><li>Web </li></ul>Jeff Jarvis - CUNY
  34. 34. Be a platform. Get used. Jeff Jarvis - CUNY
  35. 35. ‘ Get out of the way.’ Jeff Jarvis - CUNY
  36. 36. What’s a newsroom? Jeff Jarvis - CUNY
  37. 37. Organizing principles <ul><li>The process in print leads to a product; online, the process is the product </li></ul><ul><li>Section v. topic v. tag v. story </li></ul><ul><li>Brand and business unit </li></ul><ul><li>Medium </li></ul><ul><li>Fast/slow </li></ul><ul><li>Flow </li></ul><ul><li>Pods - organized how? experiments? </li></ul>Jeff Jarvis - CUNY
  38. 38. New opportunities <ul><li>Curation: edit the world </li></ul><ul><li>Collaborative, networked, pro-am reporting </li></ul><ul><li>Mobilizing the public to report </li></ul><ul><li>Networks as an opportunity to support journalism </li></ul><ul><li>Do what we do best, link to the rest </li></ul><ul><li>Any and all media </li></ul><ul><li>Live (the mojo) </li></ul><ul><li>Data as news </li></ul>Jeff Jarvis - CUNY
  39. 39. New job descriptions <ul><li>Curator </li></ul><ul><li>Organizer </li></ul><ul><li>Editor </li></ul><ul><li>Educator </li></ul><ul><li>Producer </li></ul><ul><li>Programmer </li></ul><ul><li>Network manager (content & advertising) </li></ul><ul><li>Inventor </li></ul>Jeff Jarvis - CUNY

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