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  • 1. [email_address]
  • 2. A new customer relationship
  • 3.  
  • 4.  
  • 5.  
  • 6.  
  • 7.  
  • 8.  
  • 9.  
  • 10. Open
  • 11. Transparent
  • 12. Honest
  • 13. Conversational
  • 14. Innovative
  • 15. Collaborative
  • 16. A new media architecture
  • 17. Google is God.
    • The “fastest growing company in the history of the world .” - Times 1/29/06
    • Controlled 86% of UK searches, 65% of US searches - Hitwise 2007
    • Searched 4.4 billion times (41 per searcher) U.S. in 10/2007 (3x Yahoo) - Nielsen.
    • 112 million U.S. visitors in 11/2007 - Nielsen.
    • Traffic up 22.4% in 2007 - Comscore.
    • Earned $15 billion revenue , $6.4 billion profit in 2007. Profit margin: 26.9%.
    • Revenue up 57% in Q4 2007 over 2006 - Yahoo Finance.
    • S tock up 53% in 2007. Market capitalization: $207.6 billion .
    • Controls estimated 79 percent of the pay-per-click ad market - RimmKaufman.
    • Controls estimated 40 percent of all online advertising - HipMojo.
    • E mployed 16,000 people at the end of 2007, a 50% increase in a year.
    • No. 1 brand in the world - Millward Brown Brandz Top 100.
  • 18. How do you win against Google?
  • 19. Think like Google.
  • 20. Ask...
  • 21.  
  • 22. Think distributed.
  • 23. If you can’t be searched, you won’t be found.
  • 24. ‘ How do I get a community?’
  • 25. ‘ Elegant organization.’
  • 26. ‘ Get out of the way.’
  • 27. Do what you do best. Link to the rest.
  • 28. Curate v. create
  • 29. Collaborate.
  • 30. Join a network.
  • 31. Who’s following whom?
  • 32. Capturing our crowds’ wisdom.
  • 33. The networked airline The networked corporation?
  • 34. [email_address]