Beyond 140
characters

Agenda
1 THE WHY AND THE WHAT
2 SOME PRACTICAL USES
3 DO’S AND DON’TS

Don’t BE this guy
use #eMATLANTA
3

Jeff Hilimire @jeffhilimire
Chief Digital Officer jhilimire@engauge.com
Engauge www.jeffhilimire.com

...huh?
5

Clients
6

TWITTER
The why
and
the what

Small experiment
It worked!
Tweet @KevinSpacey
with something like,
“Give us a shout-out at
the
#ematlanta
conference!”

Average age of social networkers...
MySpace: 26
Facebook: 33
LinkedIn: 39
Twitter: 31
9

“It ain’t over till “No one goes to
it’s over.” the ballparks anymore
because they’re too
crowded.”
“It’s deja vu -- Yogi Berra
all over
again.”
“Twitter’s not going
“When you to last because
“90% of the there’s too much
come to a fork
game is half NOISE.”
in the road,
mental.” -- most marketers
take it.”
10

11

actual
“users”

One out of five
internet users
use Twitter or some
other service
to share updates
about themselves.

What I’m thinking right now.
16% 16%
Why Fletch is the best movie ever
5%
Can’t believe my daughter is crawling already
Digital marketing...stuff
Falcons blew that game to the Cowboys
26% 37% What’s for dinner?
@jeffhilimire My Facebook
persona persona
15

We all
have
A.D.D.
It’s time to
embrace
it.
16

Today, it’s all about snacking
Twitter is the Snack King
17

Is Twitter
really a
Social Network?

Twitter is...
... a Broadcast medium
... a way to express yourself
... a way to share & consume information
... a new, real-time search engine
... a customer service tool
... a chat room
... a listening & analytics tool
... a traffic driver
... a way to meet new people, make new connections
... what you make of it

Practical
uses
20

21

Doubled
sales
since
using
Twitter

IBM is making a TV remote w/
Twitter built in

Twitter saved us
from this
25

26

Do’s
and
Don’ts
27

DON’T pretend its not happening...
28

Introducing Social Search
29

At the very
least, DO
listen
30

DON’T be
this guy
UT...
ME TB
EJU ST
W W
IK NO
31

DO
participate
in the
conversation

No means no,
Collective Soul!

DO:
TEST
35

DON’T half a$$ it
36

Questions?
@jeffhilimire
www.jeffhilimire.com