Digital Trends That Are Changing Everything - revised

The Digital Trends That Are Changing Everything Presented by: Jeff Hilimire, Chief Digital Ofﬁcer Blog: jeffhilimire.com - Twitter: @jeffhilimire - jhilimire@engauge.com

Today’s Agenda #1: Facebook #2: Lifestreaming #3: Checking-in #4: Social gaming #5: Sh&t you’re probably not ready for

Jeff Hilimire Blog: jeffhilimire.com Chief Digital Officer @jeffhilimire Engauge jhilimire@engauge.com

Are you smarter than a 5-year old?

Digital Innovation Group ...or just DIG ;)

DIG follows 2 principles

If we’re not doing something that makes our clients a little uncomfortable, we’re probably missing something.

Don’t look at the ﬁnger. Look at where it’s pointing.

400+ Million Users

100 Million Mobile Users

1. China 2. India 3. facebook If Facebook were a country 4. United States it would be the world’s 5. Indonesia 3rd largest 6. Brazil 7. Pakistan 8. Bangladesh

Half of Denmark has an active Facebook proﬁle (2.4 million our of 5.4 million total). 70% of Facebook users live outside the U.S. and the site is available in more than 70 different languages

Facebook Overtakes Yahoo

Facebook tops Google for weekly traffic in the U.S.

per month - sends 8 friend requests per day - clicks the Like button 9 times spends >55 minutes - writes 25 comments on Facebook - becomes a fan of 2 Pages - is invited to 3 events - is a member of 12 groups has 130 friends The average Facebook user

Women aged 55 and up are the fastest growing Facebook demographic in the U.S.

Facebook has become so popular, psychologists have identiﬁed a new mental health disorder: Facebook Addiction Disorder

In Australia, Facebook has inﬁltrated the court system: •Court notices can be served through Facebook •A Facebook summons is considered legally binding

Word Trends of 2009 (words that increased in frequency the most between 2008 and 2009) 1. Facebook Applications 3. Swine Flu 12. Lady Gaga

What’s on the page: Menu, Store Locator, Downloads, Photos, Videos, Specials Chick-fil-A was the first restaurant page on Facebook to hit 1 million fans! facebook.com/ChickfilA No. of fans: 1,508,260

Countdown to Spicy! • Limited-release trial locations, reservations thru Facebook • Built an app for the Spicy launch • Shared with other Operator Facebook Pages • Change content before, during, & after the campaign

Chicago Premiere Event • Facebook Fans in Chicago were invited to a Premiere Event in downtown Chicago • The event was to kick-off Chick-ﬁl-A opening locations in the Chicagoland area

Ustream • Fans on Facebook could watch the Chicago event live via Facebook-Ustream • Chat w/ other fans across the country • Viral component - fans comments seen by their friends

What’s new in ?

“We are building a web where the default is social.” - Mark Zuckerberg, Facebook CEO

Mapping all the complex interactions existing between you, your friends & the content you all like. The Open Graph

Facebook has developed social plugins that websites can add to make it easy for users to... • see info from or about their Facebook friends • share things with their friends without leaving a site or going through a time-consuming login process

The Activity Feed plugin shows users what their friends are doing on your site through likes and comments.

The Recommend / Like plugins let users share any content they like back to their Facebook proﬁle.

What does Facebook mean for you? • Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers • Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message • Facebook presence is becoming more important than your website • Facebook content displaying in real-time search

Lifestreaming

wordpress plugins jeffhilimire.com aggregater My Lifestream

What does Lifestreaming mean for you? • Today, people have their own brands. You have to ﬁnd a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand. • Think of the many ways that your brand creates content and ﬁnd ways to spread the word, outside of Facebook and Twitter. • Real-time content. And portable content.

Checking-in

What does “checking in” mean for you? • Location-based marketing is the next big thing, start ﬁguring it out • Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.? • Is this going to be the year for Mobile?

Social Games

Proﬁle of Social Game Players - Gender

Proﬁle of Social Game Players - Age

How many hours per week do you play online social games?

A few facts about FarmVille... • FarmVille is the most popular app in the history of Facebook • FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1 • On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year. • FarmVille was able to raise over $1 million for Haiti relief efforts

What does Social Gaming mean for you? • Marketing opportunities - bing example • In many cases, apps / games within social networks represent one of the best ways to reach new customers. • Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?

Sh$t you’re probably not ready for

Questions? Let’s continue the conversation at www.jeffhilimire.com jhilimire@engauge.com - Twitter: @jeffhilimire

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Digital Trends That Are Changing Everything - revised

by Jeff Hilimire on Jun 02, 2010

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