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The Digital Trends That Are
                                         Changing Everything


Presented by:
Jeff Hilimire, Chief Digital Officer

Blog: jeffhilimire.com   -   Twitter: @jeffhilimire   -   jhilimire@engauge.com
Today’s Agenda


 #1: Facebook

 #2: Lifestreaming

 #3: Checking-in

 #4: Social gaming

 #5: Sh&t you’re probably not ready for
Jeff Hilimire           Blog: jeffhilimire.com
Chief Digital Officer   @jeffhilimire
Engauge                 jhilimire@engauge.com
Are you smarter than a 5-year old?
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Innovation
      Group

  ...or just DIG ;)
DIG follows 2 principles
If we’re not doing something that
makes our clients a little uncomfortable,
  we’re probably missing something.
Don’t look at the finger. Look at where it’s pointing.
Digital Trends That Are Changing Everything - revised
400+ Million Users
100 Million Mobile Users
1.   China
2.   India
3.   facebook        If Facebook were a country
4.   United States        it would be the world’s
5.   Indonesia                 3rd largest
6.   Brazil
7.   Pakistan
8.   Bangladesh
Half of Denmark has an
                       active Facebook profile
                        (2.4 million our of 5.4
                             million total).




70% of Facebook users live outside the
 U.S. and the site is available in more
      than 70 different languages
Facebook Overtakes Yahoo
Facebook tops Google for weekly traffic in the U.S.
per month
                                                 - sends 8 friend requests
per day




                                                 - clicks the Like button 9 times
          spends >55 minutes
                                                 - writes 25 comments
             on Facebook
                                                 - becomes a fan of 2 Pages

                                                 - is invited to 3 events

                                                 - is a member of 12 groups



                               has 130 friends

                     The average Facebook user
Women aged 55 and up
are the fastest growing
Facebook demographic
       in the U.S.
Facebook has become so
 popular, psychologists
  have identified a new
 mental health disorder:


  Facebook Addiction
       Disorder
In Australia, Facebook has
infiltrated the court system:
•Court notices can be served
 through Facebook


•A Facebook summons is
 considered legally binding
Word Trends of 2009
      (words that increased in frequency the most between 2008 and 2009)



1. Facebook Applications

                                     3. Swine Flu


                12. Lady Gaga
Digital Trends That Are Changing Everything - revised
What’s on the page: Menu, Store
                        Locator, Downloads, Photos,
                        Videos, Specials

                        Chick-fil-A was the first restaurant
                        page on Facebook to hit 1 million
                        fans!

facebook.com/ChickfilA   No. of fans: 1,508,260
Digital Trends That Are Changing Everything - revised
Countdown to Spicy!


• Limited-release trial locations,
 reservations thru Facebook


• Built an app for the Spicy launch

• Shared with other Operator
 Facebook Pages


• Change content before, during, &
 after the campaign
Chicago Premiere Event


• Facebook Fans in Chicago were
 invited to a Premiere Event in
 downtown Chicago


• The event was to kick-off
 Chick-fil-A opening locations
 in the Chicagoland area
Ustream
• Fans on Facebook could watch
 the Chicago event live via
 Facebook-Ustream


• Chat w/ other fans across the
 country


• Viral component - fans
 comments seen by their friends
Digital Trends That Are Changing Everything - revised
What’s new in   ?
“We are building a web where the
                default is social.”
                - Mark Zuckerberg, Facebook CEO
Mapping all the complex interactions existing
between you, your friends & the content you all like.




                             The Open Graph
Facebook has developed social plugins that websites
        can add to make it easy for users to...

• see info from or about their
 Facebook friends


• share things with their friends
 without leaving a site or going
 through a time-consuming
 login process
The Activity Feed plugin
 shows users what their
friends are doing on your
  site through likes and
        comments.
The Recommend / Like
plugins let users share any
 content they like back to
  their Facebook profile.
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
What does Facebook mean for you?

• Brands that aren’t on Facebook are missing out on opportunities
 to connect with their customers and future customers


• Facebook allows you to get thousands of fans and turn them into
 marketers - sharing your content / message


• Facebook presence is becoming more important than your
 website


• Facebook content displaying in real-time search
Lifestreaming
wordpress
                     plugins




                                jeffhilimire.com




aggregater


             My Lifestream
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
What does Lifestreaming mean for you?

• Today, people have their own brands. You have to find a way to be
 relevant to them within their brand. Think of it as co-marketing
 with fans of your brand.


• Think of the many ways that your brand creates content and find
 ways to spread the word, outside of Facebook and Twitter.


• Real-time content. And portable content.
Checking-in
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
What does “checking in” mean for you?

• Location-based marketing is the next big thing, start figuring it out

• Is there a way for your business to take advantage of check-ins?
 Rewards, promotions, data mining, etc.?


• Is this going to be the year for Mobile?
Social Games
Profile of Social Game Players - Gender
Profile of Social Game Players - Age
How many hours per week do you play online social games?
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
A few facts about FarmVille...

• FarmVille is the most popular app in the history of Facebook

• FarmVille players outnumber real farmers in the U.S. by a ratio of
 60 to 1


• On an average day, FarmVille players purchase 500,000 virtual
 tractors. John Deere, the biggest U.S. manufacturer of real tractors
 sell around 5,000 a year.


• FarmVille was able to raise over $1 million for Haiti relief efforts
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
What does Social Gaming mean for you?

• Marketing opportunities - bing example

• In many cases, apps / games within social
 networks represent one of the best ways
 to reach new customers.


• Consider researching whether or not
 your customers are playing social games.
 Is there a place for your brand within
 that game?
Sh$t you’re probably
   not ready for
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Digital Trends That Are Changing Everything - revised
Questions?



        Let’s continue the conversation at
               www.jeffhilimire.com


jhilimire@engauge.com    -   Twitter: @jeffhilimire

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Digital Trends That Are Changing Everything - revised

  • 1. The Digital Trends That Are Changing Everything Presented by: Jeff Hilimire, Chief Digital Officer Blog: jeffhilimire.com - Twitter: @jeffhilimire - jhilimire@engauge.com
  • 2. Today’s Agenda #1: Facebook #2: Lifestreaming #3: Checking-in #4: Social gaming #5: Sh&t you’re probably not ready for
  • 3. Jeff Hilimire Blog: jeffhilimire.com Chief Digital Officer @jeffhilimire Engauge jhilimire@engauge.com
  • 4. Are you smarter than a 5-year old?
  • 7. Digital Innovation Group ...or just DIG ;)
  • 8. DIG follows 2 principles
  • 9. If we’re not doing something that makes our clients a little uncomfortable, we’re probably missing something.
  • 10. Don’t look at the finger. Look at where it’s pointing.
  • 14. 1. China 2. India 3. facebook If Facebook were a country 4. United States it would be the world’s 5. Indonesia 3rd largest 6. Brazil 7. Pakistan 8. Bangladesh
  • 15. Half of Denmark has an active Facebook profile (2.4 million our of 5.4 million total). 70% of Facebook users live outside the U.S. and the site is available in more than 70 different languages
  • 17. Facebook tops Google for weekly traffic in the U.S.
  • 18. per month - sends 8 friend requests per day - clicks the Like button 9 times spends >55 minutes - writes 25 comments on Facebook - becomes a fan of 2 Pages - is invited to 3 events - is a member of 12 groups has 130 friends The average Facebook user
  • 19. Women aged 55 and up are the fastest growing Facebook demographic in the U.S.
  • 20. Facebook has become so popular, psychologists have identified a new mental health disorder: Facebook Addiction Disorder
  • 21. In Australia, Facebook has infiltrated the court system: •Court notices can be served through Facebook •A Facebook summons is considered legally binding
  • 22. Word Trends of 2009 (words that increased in frequency the most between 2008 and 2009) 1. Facebook Applications 3. Swine Flu 12. Lady Gaga
  • 24. What’s on the page: Menu, Store Locator, Downloads, Photos, Videos, Specials Chick-fil-A was the first restaurant page on Facebook to hit 1 million fans! facebook.com/ChickfilA No. of fans: 1,508,260
  • 26. Countdown to Spicy! • Limited-release trial locations, reservations thru Facebook • Built an app for the Spicy launch • Shared with other Operator Facebook Pages • Change content before, during, & after the campaign
  • 27. Chicago Premiere Event • Facebook Fans in Chicago were invited to a Premiere Event in downtown Chicago • The event was to kick-off Chick-fil-A opening locations in the Chicagoland area
  • 28. Ustream • Fans on Facebook could watch the Chicago event live via Facebook-Ustream • Chat w/ other fans across the country • Viral component - fans comments seen by their friends
  • 31. “We are building a web where the default is social.” - Mark Zuckerberg, Facebook CEO
  • 32. Mapping all the complex interactions existing between you, your friends & the content you all like. The Open Graph
  • 33. Facebook has developed social plugins that websites can add to make it easy for users to... • see info from or about their Facebook friends • share things with their friends without leaving a site or going through a time-consuming login process
  • 34. The Activity Feed plugin shows users what their friends are doing on your site through likes and comments.
  • 35. The Recommend / Like plugins let users share any content they like back to their Facebook profile.
  • 38. What does Facebook mean for you? • Brands that aren’t on Facebook are missing out on opportunities to connect with their customers and future customers • Facebook allows you to get thousands of fans and turn them into marketers - sharing your content / message • Facebook presence is becoming more important than your website • Facebook content displaying in real-time search
  • 40. wordpress plugins jeffhilimire.com aggregater My Lifestream
  • 48. What does Lifestreaming mean for you? • Today, people have their own brands. You have to find a way to be relevant to them within their brand. Think of it as co-marketing with fans of your brand. • Think of the many ways that your brand creates content and find ways to spread the word, outside of Facebook and Twitter. • Real-time content. And portable content.
  • 57. What does “checking in” mean for you? • Location-based marketing is the next big thing, start figuring it out • Is there a way for your business to take advantage of check-ins? Rewards, promotions, data mining, etc.? • Is this going to be the year for Mobile?
  • 59. Profile of Social Game Players - Gender
  • 60. Profile of Social Game Players - Age
  • 61. How many hours per week do you play online social games?
  • 64. A few facts about FarmVille... • FarmVille is the most popular app in the history of Facebook • FarmVille players outnumber real farmers in the U.S. by a ratio of 60 to 1 • On an average day, FarmVille players purchase 500,000 virtual tractors. John Deere, the biggest U.S. manufacturer of real tractors sell around 5,000 a year. • FarmVille was able to raise over $1 million for Haiti relief efforts
  • 68. What does Social Gaming mean for you? • Marketing opportunities - bing example • In many cases, apps / games within social networks represent one of the best ways to reach new customers. • Consider researching whether or not your customers are playing social games. Is there a place for your brand within that game?
  • 69. Sh$t you’re probably not ready for
  • 74. Questions? Let’s continue the conversation at www.jeffhilimire.com jhilimire@engauge.com - Twitter: @jeffhilimire