Security Industry Market Share AnalysisDecember 2010Introduction The ResearchOPSWAT releases quarterly market share reports for several Data was collected from a sample of the estimated 100sectors of the security industry. This quarter’s report million endpoints that employ the OESIS Framework.includes both worldwide and North American market share OPSWAT analyzed almost ninety thousand opt-in reportsand usage data for antivirus so ware and Windows that were submi ed between August 16 2010 and NovemberOperating Systems, and for the ﬁrst time, worldwide data for 15 2010.backup client so ware. The data used was collectedbetween August 16 2010 – November 15 2010. Data for this report was collected using the detection capabilities of the OESIS Framework as well as by searching for common applications in the OS registry on endpoints. Antivirus vendors and Backup Clients looking for inclusion inAbout OPSWAT the OESIS Framework are encouraged to contactFounded in 2002, OPSWAT provides so ware engineers and email@example.com to partner with OPSWAT throughIT professionals with development tools and data services to the OESIS OK Certiﬁcation Program and ensure that they arepower manageability and security solutions. The company’s fully supported.primary product, OESIS Framework, is a manageabilitysolution licensed by major technology companies like Cisco Parties interested in hosting this report are free to do so asSystems, Juniper Networks, F5 Networks, Microso , HP and long as credit is given to OPSWAT, Inc. and a link is providedmany others. Having been adopted as the industry standard to www.oesisok.com.so ware development toolkit (SDK) for creating complianceand manageability applications, the framework’s applicationlibraries have now been deployed on over ﬁ y millionendpoint systems worldwide. To learn more about OESIS,please visit the product page atwww.opswat.com/products/oesis-frameworkae.
Worldwide Antivirus Vendor Market ShareThe avast! Antivirus product line has helped AVAST So ware WORLDWIDE AVAST SOFTWARE ESET SOFTWARE . .maintain the title of number one antivirus vendor worldwide DECEMBER SYMANTEC CORP. .with 17.53% global market share. ESET So ware and AVG TECHNOLOGIES .Symantec round out the top three in global market share KASPERSKY LABS .with 12.05% and 10.04% respectively. When comparing to AVIRA GMBH . MICROSOFT CORP. .the worldwide data reported in our June 2010 report, we PANDA SECURITY .show that ESET has the largest gain in market share with an MCAFEE INC. .increase of 6.39%. Other notable increases shown since June PC TOOLS SOFTWARE .are Kaspersky, with a 2.46% increase in market share, and TREND MICRO, INC. . COMODO GROUP .Panda So ware, with a climb of 2.50% in global market F-SECURE CORP. .share. EMSI SOFTWARE GMBH . SOFTWIN . OTHERS . AVAST MCAFEE PANDA ESETDECEMBER VS. JUNE MICROSOFT — DECEMBER SYMANTEC — JUNE AVIRA — AVG KASPERSKY — — — — — — — — T ET T Y C G RA A EE LS RO O E E IN S AS OF UR AR R ND TE SK AV OD W ES O F HE I IC AV AV CA AN OS W TO FT ER EC PA M M OT FT CO M SO SP R M S PC D F- IC SO EN SY KA M TR SI EM
N. America Antivirus Vendor Market ShareWith Symantec’s vast Norton product line and eﬀective NORTH AMERICA SYMANTEC CORP. AVAST SOFTWARE . .distribution channels, they have maintained their position DECEMBER ESET SOFTWARE .from our September 2010 report as the top antivirus vendor MICROSOFT CORP. .in North America, holding a 16.45% share of the market AVG TECHNOLOGIES .despite a slight decrease from the 16.67% share shown in MCAFEE INC. . PANDA SECURITY .September. Meanwhile, ESET and Microso have both PC TOOLS SOFTWARE .shown strong gains climbing to 10.86% and 10.39% KASPERSKY LABS .respectively in market share. McAfee also showed a rise AVIRA GMBH .since September with a 1.16% increase in North American TREND MICRO, INC. . CA TECHNOLOGIES .Market Share. SUNBELT SOFTWARE . WEBROOT SOFTWARE INC. . COMODO GROUP . OTHERS . SYMANTEC KASPERSKY PC TOOLS AVASTDECEMBER VS. SEPTEMBER PANDA DECEMBER ESET MCAFEE — SEPTEMBER — MICROSOFT AVG — — — — — — — — T ET T LT OT NT Y C G EE DA LS RA O CA O S AS OF ER TE SK AV R OD E ES O F RO OI I AN IC AV NB AV CA AN OS H TO ER M KP M OT EB P- SU CO M PC SP R M D EC IC W EN SY KA CH M TR
Antivirus Product Market ShareMicroso ’s Security Essentials Antivirus leads the North ConclusionAmerican Market for individual products with 10% market In North America, ﬁ y-three diﬀerent antivirus companiesshare, a 2.5% increase since our September 2010 report. were detected in this report. Of those ﬁ y-three, ﬁve“Free” antivirus solutions also accounted for 3 of the top 4 companies combined to control 60.74% of the antivirusantivirus products detected globally, as avast! Free Antivirus, market. While Symantec still controls a large part of theMicroso Security Essentials, and AVG Anti-Virus Free were market, trends are moving away from paid antivirus so wareall available as free downloads. and towards free antivirus solutions such as those from Microso , AVG, and AVAST So ware. Our current data shows that 58% of respondents were using a free solution,NORTH AMERICA conﬁrming our trend noted above when compared to a 42%DECEMBER free solution share as shown in our June 2010 report. When looking at worldwide data, the top three vendors areA MICROSOFT SECURITY ESSENTIALS (ANTIVIRUS) . AVAST, ESET, and Symantec, together controlling nearlyB AVAST ! FREE ANTIVIRUS .C ESET NOD ANTIVIRUS . 40% of the market. The same three vendors also controlD AVG ANTIVIRUS FREE . more than 40% of the North American market, withE NORTON ANTIVIRUS . Symantec leading the way with 16.45% market share.F MCAFFEE VIRUSSCAN . Of the ninety thousand reports that were submi edG NORTON .H PC TOOLS INTERNET SECURITY (ANTIVIRUS) . worldwide, only 60% of those reports detected having anyI PANDA CLOUD ANTIVIRUS . antivirus application installed.J SYMANTEC ANTIVIRUS .K AVIRA ANTIVIR PERSONAL - FREE ANTIVIRUS .L ESET SMART SECURITY .M SYMANTEC ENDPOINT PROTECTION .N MCAFEE VIRUSSCAN ENTERPRISE .O KASPERSKY INTERNET SECURITY .P OTHERS . P A B C D O N E M L F K G J I H
Antivirus Product Market ShareWORLDWIDEDECEMBERA AVAST ! FREE ANTIVIRUS .B MICROSOFT SECURITY ESSENTIALS (ANTIVIRUS) .C ESET NOD ANTIVIRUS .D AVIRA ANTIVIR PERSONAL - FREE ANTIVIRUS .E AVG ANTIVIRUS FREE .F KASPERSKY INTERNET SECURITY .G NORTON ANTIVIRUS .H ESET SMART SECURITY .I MCAFEE VIRUSSCAN .J PANDA CLOUD ANTIVIRUS .K AVAST! ANTIVIRUS PROFESSIONAL .L AVG .M KASPERSKY ANTIVIRUS .N AVG .O AVAST! ANTIVIRUS .P MCAFEE VIRUSSCAN ENTERPRISE .Q SYMANTEC ANTIVIRUS .R NORTON .S PC TOOLS SPYWARE DOCTOR .T SYMANTEC ENDPOINT PTOTECTION .U PANDA ACTIVESCAN . .V NOD ANTIVIRUS SYSTEM .W AVAST! INTERNET SECURITY .X NOERTON INTERNET SECURITY .Y EMSISOFT ANTIMALWARE .Z OTHERS . Z A B YXWVU CT S R Q P D O N M E L K F J I H G
Windows Operating System DeploymentsNORTH AMERICA WINDOWS XP WINDOWS . . WORLDWIDE WINDOWS XP WINDOWS . .DECEMBER WINDOWS VISTA . DECEMBER WINDOWS VISTA . OTHERS < . OTHERS < VISTA VISTA XP XPOur North American data shows the trend that users are Windows 7 continues to grow globally as well, jumping upgradually moving away from Windows XP and moving 6.97% to 28.64% of the Windows Operating System’stowards Windows 7. While Windows XP and Windows Vista worldwide market share. Meanwhile, Windows Vista droppedhave declined in market share, Windows 7 has increased by in global market share with just 14.75% since our June 2010almost 6%. report, which showed a 15.8% market share. DECEMBER DECEMBER SEPTEMBER JUNE — — — — — — — — — — — — — — XP VISTA OTHERS XP VISTA OTHERS
Backup Client Adoption Backup Client Market ShareBackup Clients are becoming more and more popular as the Of the top 17 backup client vendors OPSWAT was able toimportance of securing data increases. A er analyzing detect globally, Norton claimed the most market share withworldwide backup client usage data, we were able to detect 26.49%. Rounding out the top 3 in backup client marketthat nearly 47.83% of users with an installed backup client, share are McAfee 10.58% and Dropbox 10.41%.backed up their data within one day. Of those we coulddetect, there were 26.09% of users who backed up their databetween 1 day and 1 week. This data shows us that almost BACK-UP NORTON MCAFEE . .75% of all users with backup clients are using them weekly, DECEMBER DROPBOX .with nearly 82% of all users backing up their data at least AVIRA .monthly. This data was taken from a sample of reports LENOVO .received that used backup clients by Carbonite, Panda, SYNCBACK . CARBONITE .Bullguard, Soonr, Avanquest and Mozy. SYNCTOY . PANDA . MACRIUM REFLECT .BACK-UP USAGE COBIAN .DECEMBER MOZY . WEBROOT SOFTWARE . LESS THAN DAY . COMODO . - DAYS . ACRONIS . WEEK - MONTH . GENIE-SOFT . MONTH - MONTHS . SOONR . MONTHS - YEAR . OTHERS . MORE THAN YEAR . MONTH - MONTHS WEEK- DAILY MONTH NORTON - DAYS PANDA SYNCTOYConclusionCompanies that oﬀer all-inclusive security packages which CARBONITEinclude backup clients, such as Norton and McAfee, are at the MCAFEEtop of the charts when it comes to market share. Their SYNCBACKbundled, as well as standalone backup clients, help themcontrol the backup client market. The most prominent LENOVOexample of a standalone backup client is Dropbox, who holds DROPBOXthe third largest market share at 10.37%. This shows that AVIRAstandalone backup clients can still compete with all-inclusivesecurity suites.