Market Share Report December2010

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OPSWAT\'s Q4 2010 Antivirus, Windows OS and Backup Client Market Share and Usage Report.

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Market Share Report December2010

  1. 1. Security Industry Market Share AnalysisDecember 2010Introduction The ResearchOPSWAT releases quarterly market share reports for several Data was collected from a sample of the estimated 100sectors of the security industry. This quarter’s report million endpoints that employ the OESIS Framework.includes both worldwide and North American market share OPSWAT analyzed almost ninety thousand opt-in reportsand usage data for antivirus so ware and Windows that were submi ed between August 16 2010 and NovemberOperating Systems, and for the first time, worldwide data for 15 2010.backup client so ware. The data used was collectedbetween August 16 2010 – November 15 2010. Data for this report was collected using the detection capabilities of the OESIS Framework as well as by searching for common applications in the OS registry on endpoints. Antivirus vendors and Backup Clients looking for inclusion inAbout OPSWAT the OESIS Framework are encouraged to contactFounded in 2002, OPSWAT provides so ware engineers and marketing@opswat.com to partner with OPSWAT throughIT professionals with development tools and data services to the OESIS OK Certification Program and ensure that they arepower manageability and security solutions. The company’s fully supported.primary product, OESIS Framework, is a manageabilitysolution licensed by major technology companies like Cisco Parties interested in hosting this report are free to do so asSystems, Juniper Networks, F5 Networks, Microso , HP and long as credit is given to OPSWAT, Inc. and a link is providedmany others. Having been adopted as the industry standard to www.oesisok.com.so ware development toolkit (SDK) for creating complianceand manageability applications, the framework’s applicationlibraries have now been deployed on over fi y millionendpoint systems worldwide. To learn more about OESIS,please visit the product page atwww.opswat.com/products/oesis-frameworkae.
  2. 2. Worldwide Antivirus Vendor Market ShareThe avast! Antivirus product line has helped AVAST So ware WORLDWIDE AVAST SOFTWARE ESET SOFTWARE . .maintain the title of number one antivirus vendor worldwide DECEMBER SYMANTEC CORP. .with 17.53% global market share. ESET So ware and AVG TECHNOLOGIES .Symantec round out the top three in global market share KASPERSKY LABS .with 12.05% and 10.04% respectively. When comparing to AVIRA GMBH . MICROSOFT CORP. .the worldwide data reported in our June 2010 report, we PANDA SECURITY .show that ESET has the largest gain in market share with an MCAFEE INC. .increase of 6.39%. Other notable increases shown since June PC TOOLS SOFTWARE .are Kaspersky, with a 2.46% increase in market share, and TREND MICRO, INC. . COMODO GROUP .Panda So ware, with a climb of 2.50% in global market F-SECURE CORP. .share. EMSI SOFTWARE GMBH . SOFTWIN . OTHERS . AVAST MCAFEE PANDA ESETDECEMBER VS. JUNE MICROSOFT — DECEMBER SYMANTEC — JUNE AVIRA — AVG KASPERSKY — — — — — — — — T ET T Y C G RA A EE LS RO O E E IN S AS OF UR AR R ND TE SK AV OD W ES O F HE I IC AV AV CA AN OS W TO FT ER EC PA M M OT FT CO M SO SP R M S PC D F- IC SO EN SY KA M TR SI EM
  3. 3. N. America Antivirus Vendor Market ShareWith Symantec’s vast Norton product line and effective NORTH AMERICA SYMANTEC CORP. AVAST SOFTWARE . .distribution channels, they have maintained their position DECEMBER ESET SOFTWARE .from our September 2010 report as the top antivirus vendor MICROSOFT CORP. .in North America, holding a 16.45% share of the market AVG TECHNOLOGIES .despite a slight decrease from the 16.67% share shown in MCAFEE INC. . PANDA SECURITY .September. Meanwhile, ESET and Microso have both PC TOOLS SOFTWARE .shown strong gains climbing to 10.86% and 10.39% KASPERSKY LABS .respectively in market share. McAfee also showed a rise AVIRA GMBH .since September with a 1.16% increase in North American TREND MICRO, INC. . CA TECHNOLOGIES .Market Share. SUNBELT SOFTWARE . WEBROOT SOFTWARE INC. . COMODO GROUP . OTHERS . SYMANTEC KASPERSKY PC TOOLS AVASTDECEMBER VS. SEPTEMBER PANDA DECEMBER ESET MCAFEE — SEPTEMBER — MICROSOFT AVG — — — — — — — — T ET T LT OT NT Y C G EE DA LS RA O CA O S AS OF ER TE SK AV R OD E ES O F RO OI I AN IC AV NB AV CA AN OS H TO ER M KP M OT EB P- SU CO M PC SP R M D EC IC W EN SY KA CH M TR
  4. 4. Antivirus Product Market ShareMicroso ’s Security Essentials Antivirus leads the North ConclusionAmerican Market for individual products with 10% market In North America, fi y-three different antivirus companiesshare, a 2.5% increase since our September 2010 report. were detected in this report. Of those fi y-three, five“Free” antivirus solutions also accounted for 3 of the top 4 companies combined to control 60.74% of the antivirusantivirus products detected globally, as avast! Free Antivirus, market. While Symantec still controls a large part of theMicroso Security Essentials, and AVG Anti-Virus Free were market, trends are moving away from paid antivirus so wareall available as free downloads. and towards free antivirus solutions such as those from Microso , AVG, and AVAST So ware. Our current data shows that 58% of respondents were using a free solution,NORTH AMERICA confirming our trend noted above when compared to a 42%DECEMBER free solution share as shown in our June 2010 report. When looking at worldwide data, the top three vendors areA MICROSOFT SECURITY ESSENTIALS (ANTIVIRUS) . AVAST, ESET, and Symantec, together controlling nearlyB AVAST ! FREE ANTIVIRUS .C ESET NOD ANTIVIRUS . 40% of the market. The same three vendors also controlD AVG ANTIVIRUS FREE . more than 40% of the North American market, withE NORTON ANTIVIRUS . Symantec leading the way with 16.45% market share.F MCAFFEE VIRUSSCAN . Of the ninety thousand reports that were submi edG NORTON .H PC TOOLS INTERNET SECURITY (ANTIVIRUS) . worldwide, only 60% of those reports detected having anyI PANDA CLOUD ANTIVIRUS . antivirus application installed.J SYMANTEC ANTIVIRUS .K AVIRA ANTIVIR PERSONAL - FREE ANTIVIRUS .L ESET SMART SECURITY .M SYMANTEC ENDPOINT PROTECTION .N MCAFEE VIRUSSCAN ENTERPRISE .O KASPERSKY INTERNET SECURITY .P OTHERS . P A B C D O N E M L F K G J I H
  5. 5. Antivirus Product Market ShareWORLDWIDEDECEMBERA AVAST ! FREE ANTIVIRUS .B MICROSOFT SECURITY ESSENTIALS (ANTIVIRUS) .C ESET NOD ANTIVIRUS .D AVIRA ANTIVIR PERSONAL - FREE ANTIVIRUS .E AVG ANTIVIRUS FREE .F KASPERSKY INTERNET SECURITY .G NORTON ANTIVIRUS .H ESET SMART SECURITY .I MCAFEE VIRUSSCAN .J PANDA CLOUD ANTIVIRUS .K AVAST! ANTIVIRUS PROFESSIONAL .L AVG .M KASPERSKY ANTIVIRUS .N AVG .O AVAST! ANTIVIRUS .P MCAFEE VIRUSSCAN ENTERPRISE .Q SYMANTEC ANTIVIRUS .R NORTON .S PC TOOLS SPYWARE DOCTOR .T SYMANTEC ENDPOINT PTOTECTION .U PANDA ACTIVESCAN . .V NOD ANTIVIRUS SYSTEM .W AVAST! INTERNET SECURITY .X NOERTON INTERNET SECURITY .Y EMSISOFT ANTIMALWARE .Z OTHERS . Z A B YXWVU CT S R Q P D O N M E L K F J I H G
  6. 6. Windows Operating System DeploymentsNORTH AMERICA WINDOWS XP WINDOWS . . WORLDWIDE WINDOWS XP WINDOWS . .DECEMBER WINDOWS VISTA . DECEMBER WINDOWS VISTA . OTHERS < . OTHERS < VISTA VISTA XP XPOur North American data shows the trend that users are Windows 7 continues to grow globally as well, jumping upgradually moving away from Windows XP and moving 6.97% to 28.64% of the Windows Operating System’stowards Windows 7. While Windows XP and Windows Vista worldwide market share. Meanwhile, Windows Vista droppedhave declined in market share, Windows 7 has increased by in global market share with just 14.75% since our June 2010almost 6%. report, which showed a 15.8% market share. DECEMBER DECEMBER SEPTEMBER JUNE — — — — — — — — — — — — — — XP VISTA OTHERS XP VISTA OTHERS
  7. 7. Backup Client Adoption Backup Client Market ShareBackup Clients are becoming more and more popular as the Of the top 17 backup client vendors OPSWAT was able toimportance of securing data increases. A er analyzing detect globally, Norton claimed the most market share withworldwide backup client usage data, we were able to detect 26.49%. Rounding out the top 3 in backup client marketthat nearly 47.83% of users with an installed backup client, share are McAfee 10.58% and Dropbox 10.41%.backed up their data within one day. Of those we coulddetect, there were 26.09% of users who backed up their databetween 1 day and 1 week. This data shows us that almost BACK-UP NORTON MCAFEE . .75% of all users with backup clients are using them weekly, DECEMBER DROPBOX .with nearly 82% of all users backing up their data at least AVIRA .monthly. This data was taken from a sample of reports LENOVO .received that used backup clients by Carbonite, Panda, SYNCBACK . CARBONITE .Bullguard, Soonr, Avanquest and Mozy. SYNCTOY . PANDA . MACRIUM REFLECT .BACK-UP USAGE COBIAN .DECEMBER MOZY . WEBROOT SOFTWARE . LESS THAN DAY . COMODO . - DAYS . ACRONIS . WEEK - MONTH . GENIE-SOFT . MONTH - MONTHS . SOONR . MONTHS - YEAR . OTHERS . MORE THAN YEAR . MONTH - MONTHS WEEK- DAILY MONTH NORTON - DAYS PANDA SYNCTOYConclusionCompanies that offer all-inclusive security packages which CARBONITEinclude backup clients, such as Norton and McAfee, are at the MCAFEEtop of the charts when it comes to market share. Their SYNCBACKbundled, as well as standalone backup clients, help themcontrol the backup client market. The most prominent LENOVOexample of a standalone backup client is Dropbox, who holds DROPBOXthe third largest market share at 10.37%. This shows that AVIRAstandalone backup clients can still compete with all-inclusivesecurity suites.
  8. 8. Contact and Reproduction InformationPlease contact sales@opswat.com for more information on MD4Mthe OESIS Framework. MetaDefender for Media (MD4M) is the ideal solution to protect your organization from risks associated withParties interested in hosting this report are free to do so as infected media present on peripheral devices such as USBlong as credit is given to OPSWAT, Inc. and a link is provided drives and CDs/DVDs. MD4M scans your media using up toto www.oesisok.com. nine licensed antivirus engines simultaneously, enhancing content security with multi-scanning technology.About OPSWATFounded in 2002, OPSWAT is the industry leader in so ware OESIS OKmanagement SDKs, interoperability certification and OESIS OK is the certification program that verifies themultiple-engine scanning solutions. With both so ware interoperability of endpoint security applications withmanageability and multi-scanning products, OPSWAT offers leading network and technology solutions such as Citrix.simplified and comprehensive SDKs that reduce time and Application types cover a range including antivirus to VPNcosts for your engineering and testing teams. clients. Additional information is available at: www.oesisok.comProducts AppRemover The free AppRemover utility enables the thoroughOESIS uninstallation of security applications like antivirus andOESIS Framework is a cross platform, open development antispyware from your computer. AppRemover is availableframework that enables so ware engineers and technology for commercial licensing if you wish to deploy multiple copiesvendors to develop products that detect, classify and of AppRemover within an organization or entity, or if youmanage thousands of third-party so ware applications. wish to bundle AppRemover with hardware, so ware orOESIS is perfect for SSL VPN, network access control (NAC) other services.and other manageability solutions, and is deployed on anestimated 100 million endpoints worldwideMetascanMetascan enables IT professionals and so ware engineersto enhance network security by integrating multi-scanningtechnology into their proprietary solutions. Metascanincludes licenses for multiple built-in antivirus engines frommarket leaders such as CA, ESET, AVG and others, and allowsfor integration with other engines of your choice if needed.Using multiple engines significantly improves the likelihoodof detecting malware, as your solution will be secure if any of © 2010 OPSWAT Inc. AllRights Reserved.the included engines detects the threat. An online demo built OPSWAT, OESIS, OESIS OK, Metascan, MetaDefender, AppRemover and theusing Metascan is available at filterbit.com. OPSWAT logo are trademarks and registered trademarks of OPSWAT, Inc. All other trademarks, trade names and images mentioned and/or used herein belong to their respective owners. No part of this publication may beMD4SA/Malware Scanner reproduced, stored in a retrieval system or transmi ed, in any form or by any means, photocopying, recording or otherwise, without prior wri enPowered by five anti-malware engines, MetaDefender for consent of OPSWAT Inc. No patent liability is assumed with respect to theSecure Access (MD4SA) enables fast multi-scanning of use of the information contained herein. While every precaution has beenendpoints for key loggers, viruses and other malware. taken in the preparation of this publication, OPSWAT Inc. assumes no responsibility for errors or omissions. This publication and featuresAvailable as either a cloud service or hosted so ware described herein are subject to change without notice.package, MD4SA is ideal for quickly scanning endpoints’running processes and memory prior to a network, web or Disclaimer of Warrantyserver login. Malware Scanner is also available as a OPSWAT Inc. makes no representation or warranties, either express or implied by or with respect to anything in this document, and shall not beready-to-go application and demo built using MD4SA liable for any implied warranties of merchantability or fitness for atechnology. particular purpose or for any indirect special or consequential damages.

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