Avails synonyms rather then stuffing
We all know that Google opened up some refining search algorithms, and I mentioned a few technologies they
implemented to improve our search results. These technologies included Spelling Suggestions, Synonyms,
Conceptual Context, and Universal Search. We may or may not have seen these changes with our search
results, but all have become a big part of searching with Google, and are beneficial in increasing the users.
One in particular stands out from the rest, as a useful SEO possibility: Synonyms.
What are Synonyms
Google has included Keyword Stems in searches for a long time. A good example of stemming is where we use
the keyword running and Google will provide results with run, runs, or running in their results. Synonyms, on the
other hand, are completely different words that have no part of the original word within the search.
Here ís a good example: a person might run a company or manage a company, essentially, run and manage
mean the same thing in this context, even though they are completely different words.
How to Find Synonyms
The concept of Google providing results from synonyms is exciting for the SEO-minded individual, and Iíll
explain why. But first, let me show how to find synonyms for your keywords.
One way is to use a synonym tool, however the most effective way is to use Google directly. While doing a
Google search place the ~ (approximate symbol) in front of our search query and Google will highlight all the
keyword synonyms. Example: ~advice
Below is a screenshot of the following search: ~advice

From these results, we see there are several alternative words to work with, other than the word advice.Help,
Tips, Planning, and Guide are all synonyms in Google for the word advice. However, it is important to note that
the search results are not the same if we were to just search for advice.
SEO Implications
In SEO the simplest form is broken down into two major parts: relevance and importance. Relevance basically
means that our site/article/blog is relevant to the search
query of the use. Importance is based on the idea that we people are linking to our site.
However, if we know the synonyms of our keywords, we can implement them within our text and increase the
relevance of the website without over stuffing the page with one keyword phrase.