CandidateFlow™ Use Social Media to Transform Recruiting and Hiring for Sales, Marketing, and Services Jobs Jeff Ernst Co-founder

Frustrations with recruiting “ I’m not getting enough candidates who match my requirements.” “ I waste too much time reviewing resumes of people who are not a fit.” “ It’s taking too long to fill my open positions.”

Paradigm shift in recruiting Requisitions, Descriptions, Job boards Hundreds of resumes Dozens of phone screens Rounds of interviews The paper-based, linear process is broken

Paradigm shift in recruiting Social networking sites have made it easy to source candidates with the right background Audio/video let you quickly evaluate more dimensions of a candidate than a resume Can be applied to talent acquisition the way they’re applied to customer acquisition Social Media & Web 2.0 technologies

Social networking sites have made it easy to source candidates with the right background

Audio/video let you quickly evaluate more dimensions of a candidate than a resume

Can be applied to talent acquisition the way they’re applied to customer acquisition

The new paradigm: CandidateFlow Recruiters Promotional Page Video/Audio Responses Live Interviews Referrals

The new paradigm: CandidateFlow Create a promotional Web page that will entice the RIGHT candidates to pursue your position Top candidates care about: Can I make money here? Is there strong leadership? Is there market demand? Step 1 You know best what you’re looking for: Baseline requirements Key selection criteria

Top candidates care about:

Can I make money here?

Is there strong leadership?

Is there market demand?

You know best what you’re looking for:

Baseline requirements

Key selection criteria

Go from this…

… to this

The new paradigm: CandidateFlow Use social networks to find people who fit your profile and attract them to promotional page Step 2 Inbound: Get employees and fans to share with friends, post on blogs, post on Facebook profile, Tweet it, etc. Outbound: Search LinkedIn for baseline requirements, use direct marketing techniques to reach them

Baseline Requirements: Employer names Domain expertise Functional titles Geography

Baseline Requirements:

Employer names

Domain expertise

Functional titles

Geography

The new paradigm: CandidateFlow Have interested candidates create video or audio responses to your key selection criteria Step 3 - CSO Insights 2009 Sales Performance Optimization Report Focus on the 3 or 4 things that really matter: Characteristics and competencies of best reps – higher quota attainment and lower involuntary turnover Cultural fit – employees stay longer

Focus on the 3 or 4 things that really matter:

Characteristics and competencies of best reps – higher quota attainment and lower involuntary turnover

Cultural fit – employees stay longer

The new paradigm: CandidateFlow Candidates will self-qualify: Only those confident of their fit will submit responses Far fewer non-qualified candidates in your pipeline

Candidates will self-qualify:

Only those confident of their fit will submit responses

Far fewer non-qualified candidates in your pipeline

The new paradigm: CandidateFlow Review the video responses and decide on a short list of candidates to interview live Step 4 Video gives you better and quicker insight into: confidence poise presentation skills energy-level cultural fit

Video gives you better and quicker insight into:

confidence

poise

presentation skills

energy-level

cultural fit

How TalentReef can help TalentReef has developed the CandidateFlow methodology and a Web application to support it Options: We do it all for you, for half the cost of a traditional recruiter Use your own recruiters, use TalentReef to screen Do it yourself, using TalentReef.com 20 Minute Strategy Session Review your staffing plans and recruiting challenges, and strategize on how CandidateFlow can work in your organization. Email: [email_address]

Options:

We do it all for you, for half the cost of a traditional recruiter

Use your own recruiters, use TalentReef to screen

Do it yourself, using TalentReef.com