1. Who’s Blogging What is an opt-in email
newsletter for web marketing professionals who need
to know how to use the latest tools and opportunities
to gain a competitive edge.
Sent every Thursday to a subscriber base of 20K, it
doesn’t just tell subscribers what happened, but how
they can react efficiently to accomplish their marketing
objectives.
Reader comments:
“A great source of content that drives marketing change.”
“I trust that when I open these emails, I'll learn new
information that will help me to do my job better. “
“Who's Blogging What is on my 'must read' list of emails. With
the fast changing climate of social media marketing and
analytics, I rely on WBW to keep me informed of the latest
trends and what's working for fellow business owners .“
“…a way of compiling the important industry news & updates
while simultaneously eliminating the useless chaff, and making
available some great partner product offerings along the way
too.”
Who’s Blogging What 2013 Subscriber Study

2. WBW readers are planning to invest
in a number of new marketing resources:
In which areas are you likely to invest in new tools over the next year?
Social Media
Email Marketing
Mobile
Content Management
SEO
Analytics
Video
CRM
0% 10% 20% 30% 40% 50%
Who’s Blogging What 2013 Subscriber Study

3. 86% are highly involved in purchasing decisions
What role do you expect to play in the selection of new business tools?
Approve/ Identify/
Authorize Recommend
41% 45%
Don’t
Know Not
6% Involved
8%
Who’s Blogging What 2013 Subscriber Study

4. Subscribers are in busy management positions
What is your current job level?
Director
18%
Pres/VP/
C-Level
42% Manager
13%
Other
27%
Who’s Blogging What 2013 Subscriber Study

5. We can be your marketing partner to help deliver
serious, qualified leads for your sales effort. Every Tuesday
we send a dedicated sponsored email to our subscribers and
it is received with the same eagerness as our Thursday
newsletter.
Information based approaches such as white papers and
eBooks work best. Our subscribers are hungry for
information and tools that will give them a competitive
advantage. For more information please write to Jeff
Ente, jeff@whosbloggingwhat.com .
Who’s Blogging What 2013 Subscriber Study