The Event Marketing, Boutique
I want to be real
Virtual
Experiences

Can I ask you a
simple question?

What do you prefer,
virtual sex or live
sex?

Well, if I can not have live sex,
virtual is a good substitute…
Don´t you think so?

So…Yes! Virtual...
We live in a global world where people from
different parts of the planet can meet, relate and
do business. As we know Live events, or also
called physical events, are the best way to
communicate, in both ways, one- to-one and
one-to-many. So, if there are tools that are
starting to help in that, why don’t we use them?
In the next slides I will try to give some macro-
facts and understanding about today’s state of
the Virtual Events’ Art.
Sincerely,
Juan Pablo Sánchez

What are you
looking for?
This is not a discussion about the sensations
and realism physical events offer and how
and if you can or not reproduce them in a
virtual environment.
It is about how we can use virtual, knowing it
´s not a 100% substitute, as technology is not
at this level yet. Nevertheless, virtual events
can achieve objectives like:
Lead and Demand Generation
Create Dialogs
Product demonstrations
Brand Objectives (awareness,
positioning, values, preferences,
etc.)

Why Virtual is going to be real

Why Virtual is going to be real
Today’s down economy paralyzes travel budgets and tradeshows.
Event planners need a way out.
Event professionals are under fire to produce critical ROI at all cost
and condition.
Budgets are cut down more than 50% for tradeshows and business
travels.
76% of marketers would start new and / or replace physical events by
virtual events.
Virtual events will become part of the marketing toolbox.
There could be 100.000 annual Virtual events by 2011.

The Boom
Virtual events started with standalone
digital events, seminars, conferences
and tradeshows.
Microsoft is producing online programs
all around the world, right now.
Attendee’s number is massive.
Conversations are often longer than in
live events.
Lead generation numbers are higher.

The amplification
Custom websites are becoming the
center of the engagement sequence.
Internet is becoming the starting touch
point before and after a live event.
Social elements like flickr or twitter are
playing a big role of hubs and
connectors.
Virtual can also be the amplifier of
physical events.

The Virtual Actors
Virtual Conferences / Seminars
B2C Virtual Worlds
Virtual Expos
Virtual Exhibits
Digital B2E
PR Events

Virtual Conferences / Seminars
One or more days duration.
Free or paid registration.
Feature a mix of education and
networking.
Live cycle preparation is the same as in
physical events.
Autodesk is using a virtual conference to
increase a live roadshow. This
conference saved 895 tons of co2.

Virtual Expos
Digital 3D representation of a
traditional floor plan.
Digital exposition hall in which partners
set-up virtual booths.
Cisco offers a virtual trade show
experience as part of its Cisco Live
event.
The number of attendees can be
amplified by running the virtual and
physical events simultaneously.

Virtual Exhibits
3D floor plans.
Variety of options in order to
personalize your booth.
Possibility to meet new prospects all
around the world.
Opportunity to have conversations
and lead generation without the
traditional exhibiting cost.

Digital B2E
Sales forces or new employees training.
Also used for “live training”.
Regional sales are starting to be virtual
with the consequent cost reduction.
IT companies are the early adopters of
this type of events, like Red Hat.
Time, money and green footprint are
some of the advantages.
Motivation events can not achieve its
objective in a virtual experience today.

Press Events
They can take an extra mille of advantage
as more an more Press don´t want to “go”.
Staged for a variety of purposes.
Product launches, investors presentations,
corporate announcements.
All media can be recorded online and
given to the press in a wide range of
means (sound, AV, PPT or multimedia
documents)

B2C Virtual Worlds
Consumer experiences are taking place
more an more online.
Second Live is one of the more common
tools. World of Warcraft is starting to be
used widespread.
Video games are becoming an excellent
platform to establish this dialog with the
audience (Xbox, Wii, PSP…)
Advergaming was the starting point. Now,
we have authentic virtual worlds in front of
which consumers start to spend more time
than onTV.

The Benefits of Virtual Events
Relevance.
Length of engagement.
Measurability.
Longer lead lifespan.
Local to Global.

Want to know more?
Contact us and let us show you how to lead this new paradigm.
Barcelona office Brussels office
Travesera de Gracia, 56 3ª Planta Rue d´aremberg 17G
Barcelona 08006 , Spain Brussels 1000, Benelux
M- +34 678 780 860 M- +32 488 22 0882
juanpablo.sanchez@asmalljob.net T-+32 23303959