Summary Home Listing Presentation by Carlsbad REALTOR Jeff Dowler, CRS


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This is a summary of the information I share in my custom marketing presentation with Carlsbad homeowners interested in selling their homes.

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Summary Home Listing Presentation by Carlsbad REALTOR Jeff Dowler, CRS

  1. 1. Seller’s MarketingPresentationA SUMMARY© by Jeff Dowler 2012 ~ All Rights Reserved
  2. 2. 6005 Hidden Valley Road, Suite 280, Carlsbad, CA 92011Cell/Text: 760-840-1360 Email: ~
  3. 3. Solutions Real Estate opened theCarlsbad office in the fall of 2010 andis experiencing the same kind of growthand exposure it saw in the 3 AZ officesSolutions Real Estate provides real worldtraining and combines it with cuttingedge marketing techniques. SolutionsReal Estate has unsurpassed exposureon the internet with close to eighthundred websites.
  4. 4. My BackgroundGOOGLE ME!!
  5. 5. Key Objectives and GoalsPRICINGTIMINGCONVENIENCE
  6. 6. What do YOU want in an Agent?What’s most important aboutthe REALTOR® you hire?What good or badexperiences have you hadin the past????
  7. 7. What Will Sell YOUR House??Positioning in the MarketAppearance/ConditionMarketing
  8. 8. PositioningIn theMarket
  9. 9. Selling Price vs. TimingWEEKS ON MARKETACTIVITY1 2 3 4 5 6 7 8The first 3 - 4 weeks get the most activity for a new listing
  10. 10. Do YOU know the Dangersof Overpricing?Buyers & Sellers Determine ValueThe value of your property is determined by what a BUYER is willing to pay and a SELLER iswilling to accept in today’s market. Do YOU know how buyers make their pricing decisions?WHATYOUPAIDWHATANOTHERAGENTSAYSWHATYOUNEEDWHATYOUWANTCOSTTO REBUILDTODAYWHATYOURNEIGHBORSAYS
  11. 11. ZillowOne of the most popular real estate websitesconsulted by buyersProvides a “Zestimate” of your home’s valueBUT data are often inaccurate and maysignificantly underestimate the market valueWhat does this mean for YOU?!
  12. 12. Do You Know about ShadowInventory??Homeowners 30+ days lateHomes in the foreclosure processForeclosed homes not yet on themarket
  13. 13. Information Sources Used by Home BuyersSource – National Association of REALTORS 2011 Homebuyer Survey
  14. 14. Appearance
  15. 15. General MaintenanceFirst ImpressionCurb AppealBuying AtmosphereSpacious Look
  16. 16. Your First “Open House”The day we go LIVEPhotos and videos are key tocapture buyer interestWe only have a few seconds tograb buyers’ attention and makethem want to see more
  17. 17. Marketing
  18. 18. A Custom Marketing PlanRight Price Analysis for fair market valueCustomized written marketing planFocus on both BUYERS & AGENTSExtensive Internet PresenceCreating Public Interest & AwarenessStaging ConsultationProperty FlyersInternet TrafficProgress Reports
  19. 19. Technology + On-Line MarketingToday’s Technology to Capture Buyer InterestMultiple Websites - SyndicationSingle Property Websites - QR CodesVideos - Virtual Tours - BloggingSocial Media
  20. 20. Maximum Buyer Exposure
  21. 21. 37% of Buyers Find the Home They Buy onthe InternetWill YOUR agent use an IDX?Will Buyer Searches Find YOUR Home?Will You Show up in the Real Estate Portals?Will you be in the On-Line Classifieds?Will Social Media take note of your listing?
  22. 22. My Photo 10 CommandmentsWork for You…Lots of agents use BAD or few photos - This isNOT in YOUR best interest as the clientBuyers WANT lots of photos & often ignorehomes without photosMultiple photos maximize YOUR home’spositioning on Internet sites like Zillow & Trulia
  23. 23. A FEW POPULAR SITESThe Real Estate Book, Craigslist, LivingChoices, AT&,,,, Realbird,,HomeScout, Yahoo Real Estate, TheGlobe & Mail,, Lycos,Localism,,Resortscape, CLR,,Enormo, The Wall Street Journal,Unique Homes, RealtyTrac,GoogleBase,,, Oodle,, OLX, Backpage,Vast, ActiveRain,, LandWatch,,,, SolutionsRealEstate
  24. 24. One of the most highlysearched websitesVIDEOS:“Real Life” perspectiveYour NeighborhoodBuyers are not buying a housebut a community
  25. 25. BloggingA custom single property website and apersonalized blog site get your homefound by buyers on Google & other searchenginesArticles about YOUR HOME & thecommunity on the largest real estatesocial network in the world, ActiveRain(with 2 million+ unique visitors per month)broaden your home’s exposure
  26. 26. Traditional & Print MarketingTraditional Market, including print, can stillwork well in this age of technologyDo YOU know the key steps to market yourhome the old fashioned way?
  27. 27. Buyer BehaviorDo YOU know anything about buyer behavior inthe current market?“Buyers Market” mentalityIs YOUR home a “deal”?Low Ball Offers
  28. 28. MY CUSTOM SELLER HANDBOOKGeneral informationWhat you MUST knowForms & Disclosures
  29. 29. Positioning??Give Me a Call760-840-1360