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Birch Run Chamber Facebook my Business

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The F.P. Horak Company is honored to present Birch Run Chamber of Commerce with Facebook my Business by Social Media Impressionist, Jeff DeHaven. …

The F.P. Horak Company is honored to present Birch Run Chamber of Commerce with Facebook my Business by Social Media Impressionist, Jeff DeHaven.

For more information please visit: www.fphorak.com

Published in: Education, Technology, Business

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  • 1. my business JEFF DEHAVEN | The F.P. Horak Company Wednesday, July 24, 13
  • 2. About Jeff Wednesday, July 24, 13
  • 3. About Jeff 28-year old social media junkie Wednesday, July 24, 13
  • 4. About Jeff 28-year old social media junkie Social media impressionist at F.P. Horak Wednesday, July 24, 13
  • 5. About Jeff 28-year old social media junkie Social media impressionist at F.P. Horak President SMC GLB & Regional Lead SMAMi Wednesday, July 24, 13
  • 6. About Jeff 28-year old social media junkie Social media impressionist at F.P. Horak President SMC GLB & Regional Lead SMAMi Saginaw resident (Midland native) Wednesday, July 24, 13
  • 7. About Jeff 28-year old social media junkie Social media impressionist at F.P. Horak President SMC GLB & Regional Lead SMAMi Saginaw resident (Midland native) Sponsored wedding 6-9-12 Wednesday, July 24, 13
  • 8. About Jeff 28-year old social media junkie Social media impressionist at F.P. Horak President SMC GLB & Regional Lead SMAMi Saginaw resident (Midland native) Sponsored wedding 6-9-12 Sponsored adoption in progress Wednesday, July 24, 13
  • 9. About Jeff 28-year old social media junkie Social media impressionist at F.P. Horak President SMC GLB & Regional Lead SMAMi Saginaw resident (Midland native) Sponsored wedding 6-9-12 Sponsored adoption in progress 32nd fastest texter in 2007 (West Coast) Wednesday, July 24, 13
  • 10. This morning’s agenda Wednesday, July 24, 13
  • 11. This morning’s agenda Why Facebook? Wednesday, July 24, 13
  • 12. This morning’s agenda Why Facebook? What can Facebook do for me? Wednesday, July 24, 13
  • 13. This morning’s agenda Why Facebook? What can Facebook do for me? Best practices Wednesday, July 24, 13
  • 14. This morning’s agenda Why Facebook? What can Facebook do for me? Best practices How can I possibly do it all? Wednesday, July 24, 13
  • 15. This morning’s agenda Why Facebook? What can Facebook do for me? Best practices How can I possibly do it all? Biggest mistakes I see Wednesday, July 24, 13
  • 16. This morning’s agenda Why Facebook? What can Facebook do for me? Best practices How can I possibly do it all? Biggest mistakes I see Tips & tricks Wednesday, July 24, 13
  • 17. This morning’s agenda Why Facebook? What can Facebook do for me? Best practices How can I possibly do it all? Biggest mistakes I see Tips & tricks Resources Wednesday, July 24, 13
  • 18. This morning’s agenda Why Facebook? What can Facebook do for me? Best practices How can I possibly do it all? Biggest mistakes I see Tips & tricks Resources Q&A Wednesday, July 24, 13
  • 19. Why Facebook? Wednesday, July 24, 13
  • 20. Why Facebook? Word of mouth just online Wednesday, July 24, 13
  • 21. Why Facebook? Word of mouth just online 90% of consumers trust peer recommendations Wednesday, July 24, 13
  • 22. Why Facebook? Word of mouth just online 90% of consumers trust peer recommendations Most used platform within region Wednesday, July 24, 13
  • 23. Why Facebook? Word of mouth just online 90% of consumers trust peer recommendations Most used platform within region 1.11 billion monthly active users overall Wednesday, July 24, 13
  • 24. Why Facebook? Word of mouth just online 90% of consumers trust peer recommendations Most used platform within region 1.11 billion monthly active users overall 751 million monthly mobile active users Wednesday, July 24, 13
  • 25. Why Facebook? Word of mouth just online 90% of consumers trust peer recommendations Most used platform within region 1.11 billion monthly active users overall 751 million monthly mobile active users 651 million daily active users Wednesday, July 24, 13
  • 26. Why Facebook? Word of mouth just online 90% of consumers trust peer recommendations Most used platform within region 1.11 billion monthly active users overall 751 million monthly mobile active users 651 million daily active users 100 million people use Facebook on phone per/mo. Wednesday, July 24, 13
  • 27. Why Facebook? Wednesday, July 24, 13
  • 28. Why Facebook? Primary source of information Wednesday, July 24, 13
  • 29. Why Facebook? Primary source of information It has become part of our daily nature Wednesday, July 24, 13
  • 30. Why Facebook? Primary source of information It has become part of our daily nature 9 year heritage Wednesday, July 24, 13
  • 31. Why Facebook? Primary source of information It has become part of our daily nature 9 year heritage 55+ highest growing demographic Wednesday, July 24, 13
  • 32. Why Facebook? Primary source of information It has become part of our daily nature 9 year heritage 55+ highest growing demographic Most features & customization Wednesday, July 24, 13
  • 33. Why Facebook? Primary source of information It has become part of our daily nature 9 year heritage 55+ highest growing demographic Most features & customization Most effective marketing tool Wednesday, July 24, 13
  • 34. Why Facebook? Primary source of information It has become part of our daily nature 9 year heritage 55+ highest growing demographic Most features & customization Most effective marketing tool Key customer service tool Wednesday, July 24, 13
  • 35. What can Facebook do for me? Wednesday, July 24, 13
  • 36. What can Facebook do for me? Wednesday, July 24, 13
  • 37. What can Facebook do for me? GOAL: Drive more foot traffic Wednesday, July 24, 13
  • 38. What can Facebook do for me? GOAL: Drive more foot traffic 662 shares Wednesday, July 24, 13
  • 39. What can Facebook do for me? GOAL: Drive more foot traffic 662 shares 79 post likes Wednesday, July 24, 13
  • 40. What can Facebook do for me? GOAL: Drive more foot traffic 662 shares 79 post likes 88 new fans Wednesday, July 24, 13
  • 41. What can Facebook do for me? GOAL: Drive more foot traffic 662 shares 79 post likes 88 new fans 59,532 impressions Wednesday, July 24, 13
  • 42. What can Facebook do for me? Wednesday, July 24, 13
  • 43. What can Facebook do for me? Wednesday, July 24, 13
  • 44. What can Facebook do for me? GOAL: Customer acquisition Wednesday, July 24, 13
  • 45. What can Facebook do for me? GOAL: Customer acquisition 649 comments Wednesday, July 24, 13
  • 46. What can Facebook do for me? GOAL: Customer acquisition 649 comments 1,048 post likes Wednesday, July 24, 13
  • 47. What can Facebook do for me? GOAL: Customer acquisition 649 comments 1,048 post likes 1,486 new fans Wednesday, July 24, 13
  • 48. What can Facebook do for me? GOAL: Customer acquisition 649 comments 1,048 post likes 1,486 new fans 4,303 shares Wednesday, July 24, 13
  • 49. What can Facebook do for me? GOAL: Customer acquisition 649 comments 1,048 post likes 1,486 new fans 4,303 shares 282,866 impressions Wednesday, July 24, 13
  • 50. What can Facebook do for me? GOAL: Customer acquisition 649 comments 1,048 post likes 1,486 new fans 4,303 shares 282,866 impressions Wednesday, July 24, 13
  • 51. What can Facebook do for me? Wednesday, July 24, 13
  • 52. What can Facebook do for me? Wednesday, July 24, 13
  • 53. What can Facebook do for me? GOAL: Raise awareness Wednesday, July 24, 13
  • 54. What can Facebook do for me? GOAL: Raise awareness 737 NEW fans Wednesday, July 24, 13
  • 55. Best practices Wednesday, July 24, 13
  • 56. Best practices Wednesday, July 24, 13
  • 57. Best practices Wednesday, July 24, 13
  • 58. Best practices Wednesday, July 24, 13
  • 59. Best practices Passionate content creator(s) Wednesday, July 24, 13
  • 60. Best practices Passionate content creator(s) Fun “Brand-on” page monitor(s) Wednesday, July 24, 13
  • 61. Best practices Passionate content creator(s) Fun “Brand-on” page monitor(s) Rich content Wednesday, July 24, 13
  • 62. Passionate content Wednesday, July 24, 13
  • 63. Passionate content Wednesday, July 24, 13
  • 64. Passionate content Wednesday, July 24, 13
  • 65. Passionate content Wednesday, July 24, 13
  • 66. Passionate content Wednesday, July 24, 13
  • 67. Passionate content Wednesday, July 24, 13
  • 68. “Brand-on” monitor Wednesday, July 24, 13
  • 69. “Brand-on” monitor Wednesday, July 24, 13
  • 70. “Brand-on” monitor Wednesday, July 24, 13
  • 71. “Brand-on” monitor Wednesday, July 24, 13
  • 72. “Brand-on” monitor Wednesday, July 24, 13
  • 73. “Brand-on” monitor Wednesday, July 24, 13
  • 74. “Brand-on” monitor Wednesday, July 24, 13
  • 75. “Brand-on” monitor Wednesday, July 24, 13
  • 76. “Brand-on” monitor Wednesday, July 24, 13
  • 77. “Brand-on” monitor Wednesday, July 24, 13
  • 78. Real time marketing Wednesday, July 24, 13
  • 79. Real time marketing Wednesday, July 24, 13
  • 80. Real time marketing Wednesday, July 24, 13
  • 81. Real time marketing Wednesday, July 24, 13
  • 82. Real time marketing Wednesday, July 24, 13
  • 83. Real time marketing Wednesday, July 24, 13
  • 84. How to do it all? Wednesday, July 24, 13
  • 85. How to do it all? Get a team developed Wednesday, July 24, 13
  • 86. How to do it all? Get a team developed Break up responsibilities Wednesday, July 24, 13
  • 87. How to do it all? Get a team developed Break up responsibilities Schedule times to get on Facebook Wednesday, July 24, 13
  • 88. How to do it all? Get a team developed Break up responsibilities Schedule times to get on Facebook Write content for week in one setting Wednesday, July 24, 13
  • 89. How to do it all? Get a team developed Break up responsibilities Schedule times to get on Facebook Write content for week in one setting Use Facebook Page Manager App Wednesday, July 24, 13
  • 90. How to do it all? Get a team developed Break up responsibilities Schedule times to get on Facebook Write content for week in one setting Use Facebook Page Manager App Use other social platforms for rich photos (Tumblr, Instagram, & Pinterest) Wednesday, July 24, 13
  • 91. How to do it all? Get a team developed Break up responsibilities Schedule times to get on Facebook Write content for week in one setting Use Facebook Page Manager App Use other social platforms for rich photos (Tumblr, Instagram, & Pinterest) Tell your story & get personal Wednesday, July 24, 13
  • 92. Biggest mistakes I see Wednesday, July 24, 13
  • 93. Biggest mistakes I see Not allowing fans to post on your wall Wednesday, July 24, 13
  • 94. Biggest mistakes I see Not allowing fans to post on your wall Wednesday, July 24, 13
  • 95. Biggest mistakes I see Wednesday, July 24, 13
  • 96. Biggest mistakes I see Wrong use of profile & cover photo Wednesday, July 24, 13
  • 97. Biggest mistakes I see Wrong use of profile & cover photo Wednesday, July 24, 13
  • 98. Biggest mistakes I see Wrong use of profile & cover photo Wednesday, July 24, 13
  • 99. Biggest mistakes I see Wednesday, July 24, 13
  • 100. Biggest mistakes I see Branding loss Wednesday, July 24, 13
  • 101. Biggest mistakes I see Branding loss Wednesday, July 24, 13
  • 102. Biggest mistakes I see Branding loss Wednesday, July 24, 13
  • 103. Biggest mistakes I see Wednesday, July 24, 13
  • 104. Biggest mistakes I see Wrong sized visual post Wednesday, July 24, 13
  • 105. Biggest mistakes I see Wrong sized visual post Wednesday, July 24, 13
  • 106. Biggest mistakes I see Wednesday, July 24, 13
  • 107. Biggest mistakes I see Irrelevant content Wednesday, July 24, 13
  • 108. Biggest mistakes I see Irrelevant content Wednesday, July 24, 13
  • 109. Biggest mistakes I see Wednesday, July 24, 13
  • 110. Biggest mistakes I see Don’t comment on fans post Wednesday, July 24, 13
  • 111. Biggest mistakes I see Don’t comment on fans post Wednesday, July 24, 13
  • 112. Biggest mistakes I see Don’t comment on fans post Wednesday, July 24, 13
  • 113. Biggest mistakes I see Wednesday, July 24, 13
  • 114. Biggest mistakes I see Not monitoring your page Wednesday, July 24, 13
  • 115. Biggest mistakes I see Not monitoring your page Wednesday, July 24, 13
  • 116. Biggest mistakes I see Not monitoring your page Wednesday, July 24, 13
  • 117. Biggest mistakes I see Wednesday, July 24, 13
  • 118. Biggest mistakes I see Loss opportunity Wednesday, July 24, 13
  • 119. Biggest mistakes I see Loss opportunity Wednesday, July 24, 13
  • 120. Biggest mistakes I see Loss opportunity Wednesday, July 24, 13
  • 121. Biggest mistakes I see Loss opportunity Wednesday, July 24, 13
  • 122. Biggest mistakes I see Wednesday, July 24, 13
  • 123. Biggest mistakes I see Not following guidelines Wednesday, July 24, 13
  • 124. Biggest mistakes I see Not following guidelines Wednesday, July 24, 13
  • 125. Biggest mistakes I see Wednesday, July 24, 13
  • 126. Biggest mistakes I see Not sharing Facebook on other media Wednesday, July 24, 13
  • 127. Biggest mistakes I see Not sharing Facebook on other media Wednesday, July 24, 13
  • 128. Tips & tricks Wednesday, July 24, 13
  • 129. Tips & tricks Scheduling post Wednesday, July 24, 13
  • 130. Tips & tricks Scheduling post Wednesday, July 24, 13
  • 131. Tips & tricks Wednesday, July 24, 13
  • 132. Tips & tricks Page Manger app Wednesday, July 24, 13
  • 133. Tips & tricks Page Manger app Wednesday, July 24, 13
  • 134. Tips & tricks Wednesday, July 24, 13
  • 135. Tips & tricks Tab creator tool Wednesday, July 24, 13
  • 136. Tips & tricks Tab creator tool Wednesday, July 24, 13
  • 137. Tips & tricks Tab creator tool Wednesday, July 24, 13
  • 138. Tips & tricks Wednesday, July 24, 13
  • 139. Tips & tricks Utilize all design elements Wednesday, July 24, 13
  • 140. Tips & tricks Utilize all design elements Wednesday, July 24, 13
  • 141. Tips & tricks Utilize all design elements Wednesday, July 24, 13
  • 142. Tips & tricks Wednesday, July 24, 13
  • 143. Tips & tricks Utilize all design elements Wednesday, July 24, 13
  • 144. Tips & tricks Utilize all design elements Wednesday, July 24, 13
  • 145. Tips & tricks Wednesday, July 24, 13
  • 146. Tips & tricks Mix up posting styles Wednesday, July 24, 13
  • 147. Tips & tricks Mix up posting styles Wednesday, July 24, 13
  • 148. Tips & tricks Mix up posting styles Wednesday, July 24, 13
  • 149. Tips & tricks Mix up posting styles Wednesday, July 24, 13
  • 150. Tips & tricks Wednesday, July 24, 13
  • 151. Tips & tricks NEW Facebook insights Wednesday, July 24, 13
  • 152. Tips & tricks NEW Facebook insights Wednesday, July 24, 13
  • 153. Tips & tricks Wednesday, July 24, 13
  • 154. Tips & tricks Post by post analytics Wednesday, July 24, 13
  • 155. Tips & tricks Post by post analytics Wednesday, July 24, 13
  • 156. Tips & tricks Wednesday, July 24, 13
  • 157. Tips & tricks Boost Post Wednesday, July 24, 13
  • 158. Tips & tricks Boost Post Wednesday, July 24, 13
  • 159. Tips & tricks Wednesday, July 24, 13
  • 160. Tips & tricks Facebook Offers Wednesday, July 24, 13
  • 161. Tips & tricks Facebook Offers Wednesday, July 24, 13
  • 162. Tips & tricks Wednesday, July 24, 13
  • 163. Tips & tricks Post tools Wednesday, July 24, 13
  • 164. Tips & tricks Post tools Wednesday, July 24, 13
  • 165. Tips & tricks Wednesday, July 24, 13
  • 166. Tips & tricks bit.ly (link sharing) Wednesday, July 24, 13
  • 167. Tips & tricks bit.ly (link sharing) Wednesday, July 24, 13
  • 168. Tips & tricks Wednesday, July 24, 13
  • 169. Tips & tricks Fill in “About” info & page category Wednesday, July 24, 13
  • 170. Tips & tricks Fill in “About” info & page category Wednesday, July 24, 13
  • 171. Tips & tricks Wednesday, July 24, 13
  • 172. Tips & tricks Page Policy Wednesday, July 24, 13
  • 173. Tips & tricks Page Policy Wednesday, July 24, 13
  • 174. Tips & tricks Page Policy Wednesday, July 24, 13
  • 175. Tips & tricks Wednesday, July 24, 13
  • 176. Tips & tricks Have fans sign up for notifications Wednesday, July 24, 13
  • 177. Tips & tricks Have fans sign up for notifications Wednesday, July 24, 13
  • 178. Tips & tricks Wednesday, July 24, 13
  • 179. Tips & tricks Wednesday, July 24, 13
  • 180. Resources Wednesday, July 24, 13
  • 181. Resources mashable.com Wednesday, July 24, 13
  • 182. Resources mashable.com allfacebook.com Wednesday, July 24, 13
  • 183. Resources mashable.com allfacebook.com socialmediaexaminer.com Wednesday, July 24, 13
  • 184. Resources mashable.com allfacebook.com socialmediaexaminer.com Official Facebook pages Wednesday, July 24, 13
  • 185. Resources mashable.com allfacebook.com socialmediaexaminer.com Official Facebook pages Social Media Club Great Lakes Bay Wednesday, July 24, 13
  • 186. Resources mashable.com allfacebook.com socialmediaexaminer.com Official Facebook pages Social Media Club Great Lakes Bay AAF Great Lakes Bay & Flint Chapter Wednesday, July 24, 13
  • 187. Resources mashable.com allfacebook.com socialmediaexaminer.com Official Facebook pages Social Media Club Great Lakes Bay AAF Great Lakes Bay & Flint Chapter Social Media Association of Michigan Wednesday, July 24, 13
  • 188. Q&A Wednesday, July 24, 13
  • 189. Reach me anytime Jeff DeHaven 989.430.3009 jdehaven@fphorak.com facebook.com/jeffdehaven fphorak.com Wednesday, July 24, 13

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