Gamification: The story of a stupid buzzword
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Gamification: The story of a stupid buzzword

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An overview of why "gamification" is not a real thing. More here: http://jeffdechambeau.com/why-gamification-is-not-a-thing.html

An overview of why "gamification" is not a real thing. More here: http://jeffdechambeau.com/why-gamification-is-not-a-thing.html

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    Gamification: The story of a stupid buzzword Gamification: The story of a stupid buzzword Presentation Transcript

    • Gamification:The story of a stupid buzzwordJeff DeChambeau July 4, 2012
    • Hi, I’m Jeff.Philosophy at Western5 years with Don TapscottNow at T4G LimitedWriting Stop Wasting Money on AdvertisingInventor of Judgmint.org
    • What’s a game?
    • A set of rules within which you tryto beat an opponent.
    • Video games
    • It was all going well until…
    • …meanwhile…
    • Then, someone realized that like games, all this stuff is digital, interactive systems, and asked…
    • What if we applyachievements to stuff that’s completely and totally pointless?
    • Three examples:Reward schedules Appointments Status
    • Reward schedules
    • Appointments
    • Status
    • But the fact isthat on their own these are alljust cheap tricks.
    • What really matters is the story.
    • You Change NeedReturn Go Take Search Find
    • All these tricks push the story forwardsor show how far along it isbut never substitute for it.
    • Don’t “gamify.” That’s stupid.Help your customerthrough their story.
    • Game designers understandhow to non-coercively lead a customer through a very complex experience.
    • The backlash.
    • Games today.
    • @jeffdechambeaujeffdechambeau.com t4g.com