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Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
Gamification: The story of a stupid buzzword
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Gamification: The story of a stupid buzzword

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An overview of why "gamification" is not a real thing. More here: http://jeffdechambeau.com/why-gamification-is-not-a-thing.html

An overview of why "gamification" is not a real thing. More here: http://jeffdechambeau.com/why-gamification-is-not-a-thing.html

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  • 1. Gamification:The story of a stupid buzzwordJeff DeChambeau July 4, 2012
  • 2. Hi, I’m Jeff.Philosophy at Western5 years with Don TapscottNow at T4G LimitedWriting Stop Wasting Money on AdvertisingInventor of Judgmint.org
  • 3. What’s a game?
  • 4. A set of rules within which you tryto beat an opponent.
  • 5. Video games
  • 6. It was all going well until…
  • 7. …meanwhile…
  • 8. Then, someone realized that like games, all this stuff is digital, interactive systems, and asked…
  • 9. What if we applyachievements to stuff that’s completely and totally pointless?
  • 10. Three examples:Reward schedules Appointments Status
  • 11. Reward schedules
  • 12. Appointments
  • 13. Status
  • 14. But the fact isthat on their own these are alljust cheap tricks.
  • 15. What really matters is the story.
  • 16. You Change NeedReturn Go Take Search Find
  • 17. All these tricks push the story forwardsor show how far along it isbut never substitute for it.
  • 18. Don’t “gamify.” That’s stupid.Help your customerthrough their story.
  • 19. Game designers understandhow to non-coercively lead a customer through a very complex experience.
  • 20. The backlash.
  • 21. Games today.
  • 22. @jeffdechambeaujeffdechambeau.com t4g.com

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