Ecpafinaldraft

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Ecpafinaldraft

  1. 1. Direct-to-Church Case Study: InterVarsity Press ECPA Executive Leadership Summit May 6, 2008
  2. 2. Mission: The University “ We take captive every thought to make it obedient to Christ” Apostle Paul
  3. 3. “ We love the church, respect and feed on its rich heritage, and desire to serve it with grace and truth” InterVarsity Press Mission: The Church
  4. 4. Mission: The World “ So that the world may believe.” Jesus
  5. 5. <ul><ul><ul><ul><ul><li>Market: Changes </li></ul></ul></ul></ul></ul><ul><li>Culture </li></ul><ul><li>Christian Trade </li></ul><ul><li>Church </li></ul>
  6. 6. Why We Serve the Church…
  7. 7. The Direct-to-Church Solution The Publishing Challenge ~ The Questions The Process The Options The Choice (s) The Results
  8. 9. First Steps: “Press-O-Matic,” (IVP Book Club)
  9. 10. Bible Speaks Today: The Church Evangelical
  10. 11. Ancient Christian Commentary on Scripture: The Church Ecumenical
  11. 13. Ancient Christian Commentary on Scripture: The Church Ecumenical
  12. 14. IVPChurchLink: The Church Resourced
  13. 15. Inductive Bible Study: The Church Grounded and Rooted
  14. 16. Reformation Commentary on Scripture: The Church Reforming
  15. 17. The Results
  16. 18. A few things we’ve learned Along the 40-year journey… <ul><li>Can be a key acquisitions tool </li></ul><ul><li>Requires a personnel focus </li></ul><ul><li>The need for robust publishing software </li></ul><ul><li>Importance of refined lists, data </li></ul><ul><li>Life cycle </li></ul><ul><li>Multiple layers and service options </li></ul>
  17. 19. It’s a Value (s) Proposition… “ We love the church, respect and feed on its rich heritage, and desire to serve it with grace and truth.” - InterVarsity Press’s Values Statement
  18. 20. Q&A Contact: [email_address] [email_address]

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