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Ecpafinaldraft
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Ecpafinaldraft

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Published in: Business, Spiritual
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Transcript

  • 1. Direct-to-Church Case Study: InterVarsity Press ECPA Executive Leadership Summit May 6, 2008
  • 2. Mission: The University “ We take captive every thought to make it obedient to Christ” Apostle Paul
  • 3. “ We love the church, respect and feed on its rich heritage, and desire to serve it with grace and truth” InterVarsity Press Mission: The Church
  • 4. Mission: The World “ So that the world may believe.” Jesus
  • 5. <ul><ul><ul><ul><ul><li>Market: Changes </li></ul></ul></ul></ul></ul><ul><li>Culture </li></ul><ul><li>Christian Trade </li></ul><ul><li>Church </li></ul>
  • 6. Why We Serve the Church…
  • 7. The Direct-to-Church Solution The Publishing Challenge ~ The Questions The Process The Options The Choice (s) The Results
  • 8.  
  • 9. First Steps: “Press-O-Matic,” (IVP Book Club)
  • 10. Bible Speaks Today: The Church Evangelical
  • 11. Ancient Christian Commentary on Scripture: The Church Ecumenical
  • 12.  
  • 13. Ancient Christian Commentary on Scripture: The Church Ecumenical
  • 14. IVPChurchLink: The Church Resourced
  • 15. Inductive Bible Study: The Church Grounded and Rooted
  • 16. Reformation Commentary on Scripture: The Church Reforming
  • 17. The Results
  • 18. A few things we’ve learned Along the 40-year journey… <ul><li>Can be a key acquisitions tool </li></ul><ul><li>Requires a personnel focus </li></ul><ul><li>The need for robust publishing software </li></ul><ul><li>Importance of refined lists, data </li></ul><ul><li>Life cycle </li></ul><ul><li>Multiple layers and service options </li></ul>
  • 19. It’s a Value (s) Proposition… “ We love the church, respect and feed on its rich heritage, and desire to serve it with grace and truth.” - InterVarsity Press’s Values Statement
  • 20. Q&A Contact: [email_address] [email_address]

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