BASIC  SEARCH ENGINE OPTIMZATION (SEO) TRAINING By Jeffrey Chew Building Success One Keyword at a Time
<ul><li>Jeffrey Chew, an Internet Network Marketing Coach </li></ul><ul><li>Trainer and Consultant in Social Media and SEO...
Learn Foundation to Build Your House
<ul><li>What is SEO </li></ul><ul><li>Understanding SEO Business </li></ul><ul><li>Love For Keyword </li></ul><ul><li>Goin...
Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines ...
Organic (FREE) Paid Advertising ($$$)
Understand SEO Business
 
Google,  Yahoo  and  Bing  are in search business.  So in order to please their customers, they must deliver  targeted  an...
So What Does It Means To You?
Your web PAGE must be  targeted  and  relevant  to the keyword that you want to rank for.
Love for Keyword The love hate relationship
<ul><li>There are 3 types of searchers. </li></ul><ul><li>Navigational Searchers </li></ul><ul><li>Informational Searchers...
Navigational Searchers Searchers looking for a specific web page or site because they visited in the past or someone had t...
Informational Searchers Searchers want to find more and in depth information about a specific subject. They know it exist ...
Transactional Searchers This group is what business owners like best. They want to buy something. Example: iPhone, they ma...
Engagement Let’s take keyword -  Vemma Product Info Which group do you think it is most likely to fall into and why?  Info...
It falls under  Informational  category. They know about Vemma but want to know more product information. No money to be m...
Vemma Product Info Talk about keyword Lead them to your capture page
Choosing the Correct Keyword
<ul><li>Simple. Only 2 steps. </li></ul><ul><li>Understand your industry </li></ul><ul><li>Get inside the head of your pro...
<ul><li>Treat SEO like going to WAR.  Our aim is to get to the top 3 placing/positions. Before going to war, we need to pr...
<ul><li>Then do the following steps, </li></ul><ul><li>Researching your keywords </li></ul><ul><li>Writing your blog post ...
Step 1) Researching Keywords You can go to Google Keywords Tool for keywords idea and expand from there
<ul><li>Step 2) Writing your blog post  </li></ul><ul><li>Your blog post must have and do the following, </li></ul><ul><li...
<ul><li>Keywords </li></ul><ul><li>Online MLM Success Coach </li></ul><ul><li>MLM Success Coach </li></ul>HOT TIP: Make su...
Step 3) Publish and Ping In order to let search engines know your new blog post fast, go to pingomatic and fill in the fol...
URL – www.PingOMatic.com
Repeat the above for every post you make.
<ul><li>What is SEO </li></ul><ul><li>Understanding SEO Business </li></ul><ul><li>Understand Keyword and Searcher Intent ...
Secret To SEO Success
They determine by web pages that link to your web page.  More links = More popular (same like voting) How Search Engine De...
Work with Wordpress and Blogger Blog
<ul><li>By writing article, you will have </li></ul><ul><li>Massive exposure online </li></ul><ul><li>Position yourself as...
<ul><li>What is SEO </li></ul><ul><li>Understanding SEO Business </li></ul><ul><li>Understand Keyword and Searcher Intent ...
To Get More Information Like Push To You, Like me on Facebook. http://www.facebook.com/pages/MyVemma-Blog/142862922411647
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SEO for vemma training

  1. 1. BASIC SEARCH ENGINE OPTIMZATION (SEO) TRAINING By Jeffrey Chew Building Success One Keyword at a Time
  2. 2. <ul><li>Jeffrey Chew, an Internet Network Marketing Coach </li></ul><ul><li>Trainer and Consultant in Social Media and SEO </li></ul><ul><li>Interviewed by The Sunday Times and Razor Tv on social media marketing </li></ul><ul><li>My passion is to help average people to start their internet business the right way </li></ul><ul><li>Believe the Power of the Team, System and Training </li></ul>About Me
  3. 3. Learn Foundation to Build Your House
  4. 4. <ul><li>What is SEO </li></ul><ul><li>Understanding SEO Business </li></ul><ul><li>Love For Keyword </li></ul><ul><li>Going to WAR </li></ul><ul><li>Secret To SEO Success </li></ul><ul><li>QnA </li></ul>Today We Cover
  5. 5. Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the &quot;natural&quot; or un-paid (&quot;organic&quot; or &quot;algorithmic&quot;) search results. source - WikiPedia What is SEO?
  6. 6. Organic (FREE) Paid Advertising ($$$)
  7. 7. Understand SEO Business
  8. 9. Google, Yahoo and Bing are in search business. So in order to please their customers, they must deliver targeted and relevant result every time.
  9. 10. So What Does It Means To You?
  10. 11. Your web PAGE must be targeted and relevant to the keyword that you want to rank for.
  11. 12. Love for Keyword The love hate relationship
  12. 13. <ul><li>There are 3 types of searchers. </li></ul><ul><li>Navigational Searchers </li></ul><ul><li>Informational Searchers </li></ul><ul><li>Transactional Searchers </li></ul><ul><li>We also can term it as searcher intent </li></ul>
  13. 14. Navigational Searchers Searchers looking for a specific web page or site because they visited in the past or someone had told them before. Example: Vemma, they goto vemma.com.
  14. 15. Informational Searchers Searchers want to find more and in depth information about a specific subject. They know it exist but do not know where it is located. Example: VemamBuilder, they will search Vemmabuilder Scam, VemmaBuilder how to
  15. 16. Transactional Searchers This group is what business owners like best. They want to buy something. Example: iPhone, they may type in discounted iphones or where to buy iPhone cheap.
  16. 17. Engagement Let’s take keyword - Vemma Product Info Which group do you think it is most likely to fall into and why? Informational, Navigational or Transactional
  17. 18. It falls under Informational category. They know about Vemma but want to know more product information. No money to be make here, however if your copy writing skills is great, then you can direct them to your Vemma or Vemmabuilder web page. Next slide show how everything comes together.
  18. 19. Vemma Product Info Talk about keyword Lead them to your capture page
  19. 20. Choosing the Correct Keyword
  20. 21. <ul><li>Simple. Only 2 steps. </li></ul><ul><li>Understand your industry </li></ul><ul><li>Get inside the head of your prospect </li></ul>TIPS: Use Google Keyword Tool for Keyword Ideas
  21. 22. <ul><li>Treat SEO like going to WAR. Our aim is to get to the top 3 placing/positions. Before going to war, we need to prepare these thing first, </li></ul><ul><li>A Self Hosted Wordpress Blog </li></ul><ul><li>All – In – One SEO Plugin </li></ul><ul><li>Your Understanding of Your Audience </li></ul><ul><li>Your Brain </li></ul>Going For War!!!!
  22. 23. <ul><li>Then do the following steps, </li></ul><ul><li>Researching your keywords </li></ul><ul><li>Writing your blog post </li></ul><ul><li>Publish and Ping </li></ul>
  23. 24. Step 1) Researching Keywords You can go to Google Keywords Tool for keywords idea and expand from there
  24. 25. <ul><li>Step 2) Writing your blog post </li></ul><ul><li>Your blog post must have and do the following, </li></ul><ul><li>Only write on that one keyword </li></ul><ul><li>Need to have call-to-action </li></ul><ul><li>Fill in your All-In-One SEO with only the keyword you choose </li></ul>
  25. 26. <ul><li>Keywords </li></ul><ul><li>Online MLM Success Coach </li></ul><ul><li>MLM Success Coach </li></ul>HOT TIP: Make sure you insert your keyword in title, description and blog post
  26. 27. Step 3) Publish and Ping In order to let search engines know your new blog post fast, go to pingomatic and fill in the following as shown.
  27. 28. URL – www.PingOMatic.com
  28. 29. Repeat the above for every post you make.
  29. 30. <ul><li>What is SEO </li></ul><ul><li>Understanding SEO Business </li></ul><ul><li>Understand Keyword and Searcher Intent </li></ul><ul><li>Going to WAR </li></ul>So Far, We’ve Learn
  30. 31. Secret To SEO Success
  31. 32. They determine by web pages that link to your web page. More links = More popular (same like voting) How Search Engine Determine Your Ranking?
  32. 33. Work with Wordpress and Blogger Blog
  33. 34. <ul><li>By writing article, you will have </li></ul><ul><li>Massive exposure online </li></ul><ul><li>Position yourself as a leader </li></ul><ul><li>More links to your site to boost site ranking </li></ul>
  34. 35. <ul><li>What is SEO </li></ul><ul><li>Understanding SEO Business </li></ul><ul><li>Understand Keyword and Searcher Intent </li></ul><ul><li>Going to WAR </li></ul><ul><li>Secrets to SEO </li></ul>To Recap, We’ve Learn
  35. 36. To Get More Information Like Push To You, Like me on Facebook. http://www.facebook.com/pages/MyVemma-Blog/142862922411647

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