Social Media Marketing Tips for Writers, Authors & Book Publishers

Social Media for Writers Don’t Wait To Be “Picked” Facebook: Jeffbullas.com Blog: Jeffbullas.com Twitter: @jeffbullas How To Develop a Fan Base On Facebook and Twitter & Launch and Promote Your Next Book With Social Media

Introduction: The Web’s Growth

Introduction: The Web
The Numbers: What has happened since 1995?
First Website in 1990
130 Web Sites in 1993
16 Million Users in 1995
738 Million Internet users in Asia in December 2009
252 Million Internet users in North America in 2009
1.8 Billion Users in 2010
234 Million Websites in 2010
247 Billion – Average number of email messages per day
90 trillion – The number of emails sent on the Internet in 2009
30 Billion – Photos uploaded to Facebook per year 2010

Introduction: Google The Number One Site on the Web

Introduction Social Media – Video
Video: Social Media Revolution

Some Social Media Facts
Facebook has 650 plus Million Users
Facebook has grown by 100 million users in last 9 months
If Facebook were a country it would be the 3rd largest in the world
The fastest growing segment on Facebook is 55-65 year-old females
There are over 155 Million Blogs
Over 30 Billion YouTube Videos are viewed every month
In 2010 Gen Y will outnumber Baby Boomers..96% joined a social network
The 2nd largest search engine in the world is YouTube
Twitter received 74 Million unique visitors in January, 2010
Twitter passed the 10 Billion Tweets mark in March 2010

Social Media Universe

Social Media Amplifies your content.

Social Media provides low friction, minimal cost, high leverage “World of Mouth” & spreads your content and message fast and wide.

Social Media Universe: What Technology is Driving The Growth?
Hardware Platforms
Laptops
Netbooks
Smartphones
iPad – coming
Software – Open Source and open API’s
Broadband – Faster Cheaper
Processors – Speed doubles every 12 mths
Hard Disks – Larger & Cheaper
YouTube Video: My Blackberry Is Not Working

Social Media:
Your Blog as Your Home Base

Social Media:
Why Blog?
To establish a home base
Great for personal branding Eg.”jeffbullas.com”
Position you as a thought leader in your niche
Establishes Authority
Google likes fresh unique content
Easy to use

Social Media:
Why Use Facebook?
Personal – Fun keeping in touch with friends easily and efficiently
Business – Generating fans spreading your unique content, blogs, videos
Pages and Groups
Multi-Media rich
Easy To Use
Growing at over 600,000 users per day and currently over 400 million users
YouTube Video

Social Media:
Why Use Twitter?
Communicating quickly and virally
Distributing content
Connecting
Promoting Facebook, Blogs, Websites
Real time search
Note: More than 225 million Twitter Users 2011

Social Media:
Why Use Linked In?
Over 100 Million professionals are members worldwide
Great for networking professionally
Finding Opportunities
Positioning you as an Expert
Integrate your other sites including company, blog and facebook
Average income of LinkedIn member: over $100,000

Social Media:
Why Use YouTube?
Second Largest Search engine in the world
Easier to rank higher in organic search than Google
Important if you are connecting to “Gen Y”
Free
Easy to use

So you have written your book!
What next?

Ideas and Tips To Promote Your Book On the Major Social Media Channels

Growing & Optimising Your Social Media Audience and Assets “before you even write your book”
Facebook
Twitter
YouTube
Blog
LinkedIn

Optimizing Your Social Media
Facebook has over 650 million Members
Use a group or page profile for your business
Choose a vanity URL eg “ writer.com.au”
Exclusive offers for Fans only is great Fan bait – to read the first chapter you have to ‘like’ the page
When you post content, always include video or imagery. Facebook users are very visual.
Publish fresh content at least 2-3 times per week
Analyze, iterate and optimize using the Facebook Insights Tool
Tip: Start building a Facebook Fan following and grow your tribe on Facebook. Make it easy for people to ‘like’ your page on your blog, email and other online properties. So when you launch your book you have Facebook fanbase.

Over 225 Million Users in February, 2011
Include a photo on your Twitter account
In the account settings, be sure to add your Facbook or Website’s URL
Write a “Great Headline”
Place a retweet button on your blog articles and integrate your Twitter URL within your site’s Global Footer, which appears at the bottom of every page of your site. Both of these options offer usability to your site visitors and help drive your Twitter URL up in the search engines.
Include “Follow me on Twitter” buttons on your emails and blog
Leave at least 20 characters spare (make your tweet no longer than 120 charcters), so that it allows room for people to “Retweet” your “Tweet” with comments like “Great post”
Almost always include a link back to your blog, or Facebook page in your tweet (don’t waste a Tweet), this is a significant traffic driver for bloggers.
Tip: Develop a targeted Twitter following even before writing and launching your book for more on this read
http://www.jeffbullas.com/2010/10/18/todays-twitter-tip-how-to-get-targeted-niche-followers/

Comscore announced in August, 2009 that over 25.4 Billion video views ocurred in the USA alone in 1 month
Create your own YouTube Channel
In your description section for your video, always put your link to your Blog, Facebook fanpage or your website to make it easy for people to link back to your site
Put the category such as [Social Media Marketing] in Brackets before each Title of your video
Put “Tags” in your video tags section, make them relevant to your video title, fill up your tag allotment quota allowed and optimize them
Again promote your YouTube video on Twitter and place them on your blog in a Video or YouTube Channel section
Tip: Get a well known person (s) to review prior to launch

According to Wikipedia there are over 155 million blogs worldwide
Buy your own domain name not a subdomain or name under typepad or wordpress .. buying a homebase is a lot better than renting one.
Purchase a theme such as WordPress theme that can be optimised for SEO such as URL’s and meta descriptions
Post content regularly (at least once a week) .. Search engines love new unique content
Promote your Blog on Twitter regularly (Google now has real time search feed into Twitter API)
Include share buttons to other social media channels on each blog post so visitors can add your blog and posts
Start building your email subscriber database
Tip: Start a blog and publish and promote blog posts and developing multimedia rich content for your target audience before writing and promoting you book

There are now over 100 million members on LinkedIn
Create a public profile (don’t lock it away)
Use the questions and answers feature to start conversations, create community, and
Position yourself as a Thought Leader or expert by answering questions,
This can also be used to drive traffic to your blog when you leave your answer or when you place your question.
In your homepage activate your Twitter and LinkedIn interfaces .
Activate your blog feed to your homepage on linkedIn
Make sure your websites and blogs (you can enter 3) includes My Company , My Blog (jeffbullas.com) and My Facebook “Page” URLs
Tip: integrate your blog posts and Twitter into LinkedIn and update your posts on LinkedIn. Also you can participate in one of the 900,000 groups that is suitable for your target audience

Marketing With Social Media Video: Social Media ROI: Socialnomics

Writer Case Studies Case Study One: Tim Ferriss Book: The 4 Hour Work Week Case Study Two: Guy Kawasaki Book: Enchantment

Case Study One
Tim Ferriss: Four Hour Work Week
His 4 Key Secrets
Know Your Target Audience
Produce Evergreen Content
Reach out Personally to Bloggers
Give Away so much you are Uncomfortable
Resources
The 4 Social Media Marketing Secrets Of A New York Times Best Seller
http://www.jeffbullas.com/2010/12/21/the-4-social-media-marketing-secrets-of-a-new-york-times-best-seller/

Case Study Two Guy Kawasaki: Enchantment 12 Social Media & Other Marketing Tactics Guy Kawasaki Implemented To Launch & Promote his book “Enchantment”

Case Study Two
Guy Kawasaki - “Enchantment”
Facebook - http:// www.facebook.com/enchantment?sk =app_4949752878
Website/Blog - http:// www.guykawasaki.com /enchantment/
Review Copies – 20,000 bloggers invited,1,600 copies sent, 150 interviews, 200 reviews of the book
Email Marketing – 160,000 emails
Pay Per Click – Google Adwords
Photo Contest – 1,150 entries, 35,000 visits, 70,000 entry views, and 10,500 votes http://apps.facebook.com/enchantmentcontest/about
Quizzes- 700 took the Facebook version, 2,900 took the website version http:// great.guykawasaki.com /
Infographic - http:// www.guykawasaki.com/enchantment/infographic /
Badges, Buttons and Stickers - http:// www.guykawasaki.com /enchantment/badges/
Wallpapers - http:// www.guykawasaki.com /enchantment/wallpaper/
PowerPoint - http://www.slideshare.net/GKawasaki/enchantment-v2
Thank You Slideshow – YouTube http:// www.youtube.com/watch?v =_KiJo7zH8uM

Four Major Benefits of Social Media
Immediate
Leverage
Longevity
Creates a valuable online asset

The Future of Books?
What is a Book?
Is the Convenience of the eBook enough?
What is a Book Worth?
Is a 400 Page Book an Obligation
Niche Books are becoming a Profitable
Is this the Future of Books?
More Resources
Is This The Future of Books http://www.jeffbullas.com/2011/05/13/is-this-the-future-of-books/
The Ipad Digital Interactive Book http:// www.youtube.com/watch?v =LV-RvzXGH2Y&feature= player_embedded

http://paper.li	62
http://www.scoop.it	27
http://vaprofesional.com	15
http://www.linkedin.com	7
http://a0.twimg.com	3
http://twitter.com	2
http://tweets.jeffbullas.com	2
http://www.onlydoo.com	1
http://tweets.globalsocialmediacoaching.com	1

Social Media Marketing Tips for Writers, Authors & Book Publishers

by Jeff Bullas on May 18, 2011

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