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Online Reputation and Influence - How to Create, Grow and Maintain Influence on a Digital Social Web

by Jeff Bullas

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We are living in a world where your reputation and influence is migrating from offline to online ...

We are living in a world where your reputation and influence is migrating from offline to online
Reputation is moving from local to global
It is also moving from fixed to mobile (smart phones and iPads)
Reputation and influence can be gained faster and broader than in any other time in history. But we are still used to the old paradigms and ideas of influence and reputation because “technology changes fast but humans evolve and change slowly”
In this presentation (which was the second Keynote at The BE-Wizard conference in Italy on March 16, 2012) we look at what is required to establish, grow and maintain your influence online. This presentation looks at the way personal brands such as celebrities, professionals and knowledge workers can establish themselves as thought leaders and experts globally. If you are a consultant, executive or professional this presentation will give you tips and tactics to win at your career and life

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Online Reputation and Influence - How to Create, Grow and Maintain Influence on a Digital Social Web Presentation Transcript

Online Reputation and InfluenceHow to Create, Grow and Maintain Influence in a Digital Social World

Reputation

Influence

“In my career two things have been vital.. Credibility and Visibility” Geoffrey Rush – Academy Award Winning Actor This is where creating influence starts!

Visibility

The “Usual” Way to Create Influence

Influence is moving from Offline to Online

The “Knowledge” Economy

The “Google” Web

The “New” Ways to Create Influence

Online Credibility

The “Social” Web

Why you shouldcreate influence

Why you Should Create Online Reputation and Build Influence1. Find a job 2. Chase a new career3. Grow existing career4. Learn more about yourself5. Get focused6. Promote a product or service7. Connect and meet your global “Tribe”8. Increase credibility of your business9. Protect the reputation of your “Brand”

Why you Should Create Online Reputation and Build Influence• Jobs

.Why you Should Create Online Reputation and Build Influence• Career

Why you Should Create Online Reputation and Build Influence• Focus

Why you Should Create Online Reputation and Build Influence• Promote

Why you Should Create Online Reputation and Build Influence• Connect With Your Tribe

Why you Should Create Online Reputation and Build Influence• Protect Your Reputation

challenges

The Challenges

Challenges• What do I want to be Influential About?

Challenges• It’s Complicated

Challenges• It’s Too Public!

how to create influence

Step One – Getting Started• Keys to Getting Started – Positioning and Focus – Define your Audience – Goals – Domain name – Easy to use Software - WordPress – Self hosted – Select and Secure your Brand on Social Networks

Getting Started• Positioning and Focus

Getting Started• Positioning and Focus – FedEx is about “Peace of Mind”

Getting Started• Define your Target Market

Getting Started• Secure your Online Names: – Domain Names & Social Network Brand

Step Two – Create Content• Must Haves – Learn the “Art of The Headline” – Educate, Inform, Entertain and Inspire – Make it easy to read – Communicate with multiple media – Majority of content should be “Evergreen”

Create Content • The “Headline”

Create Content • Multimedia

Create Content • Evergreen

Step Three – Market and Promote• The Essentials – Optimize for Search (SEO) – Social Networks – publish and participate – Email – Sharing Buttons – Subscription – Free Content – to drive subscription and liking – Credibility – banners plus quantification – The Twitter Secret

Market and Promote• Search

Market and Promote• Social Networks

Market and Promote• Email

Market and Promote• Credibility – Books – Speaking – Awards

Market and Promote• The New Age of “Attention Quantification”• Measures of Influence and Reputation – Re-Tweets – Likes – Fans – Views – Subscribers

Market and Promote• The Twitter Secret - One Secret Weapon to Accelerate your Influence Globally – It’s Instant – It’s Targeted – It’s Powerful

Market and Promote• The Twitter Secret - One Secret Weapon to Accelerate your Influence Globally

case studies

Case Study - The “Passionate Expert”• Guy Kawasaki – Social & Digital Platforms for Promoting “Guy”

The “Passionate Expert”• Guy Kawasaki – Digital Platforms for Influence – Facebook – Website and Blog – Book Reviews – Email – Banner Ads – Photo Contest – Quizzes – Infographic – Slideshare – YouTube

Case Studies• Darren Rowse, Social Media Examiner, Tim Ferriss, Mari Smith

Case Study – CEO & Senior Executive

Case Study – Celebrity

measuring

Measuring Influence

Measuring Influence• What they measure – online buzz

Measuring Influence• What Measures - Reach

Measuring Influence• What Measures - Amplification

Measuring Influence• What Measures - Network

Measuring Influence• What Measures - Topics

Measuring Influence• How is Influence Measurement Being Used?

takeaways

Nine Major Takeaways • Influence and reputation is moving online• Credibility before Visibility • Content defines you• Explain your mission in one sentence• Market relentlessly!• Displaying attention quantification is important• Twitter is a sharp tool to get global attention• Influence is now measureable

Be Persistent! “Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent” Calvin Coolidge - US President

Twitter: @JeffBullas