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How to Become Visible with Social Media
 

How to Become Visible with Social Media

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Social media is the biggest change to how we communicate and publish in over 500 years.It is changing everything! ...

Social media is the biggest change to how we communicate and publish in over 500 years.It is changing everything!
Are you ready to move from being invisible online to visible? Are you the unknown expert and thought leader? Do you know how to market your business and personal brand?
The printing press was invented by Johann Gutenburg, a German, in the 1439. The printing press allowed the Renaissance to spread because it made new ideas available to a much larger audience. More books were written in the vernacular, rather than in Latin.
Johann Gutenberg was a German goldsmith. In his day, people slowly copied books by hand or printed them from wooden blocks where each letter of every page had to be carved separately. Gutenberg learned to make metal letters that he called "type." He could pick up the letters and place them in rows to build pages. Each page was held together by a frame. Gutenberg fixed the frame to a press and pressed the inky surface of his type onto sheets of paper. Gutenberg's movable type helped him to make copies of books faster and more cheaply than ever before.
In the 1990’s people started expressing themselves with online diaries. According to Wikipedia, Justin Hall was one of the earliest bloggers who began eleven years of personal blogging in 1994 as the Web started to become widespread.
The phrase was coined “web log“, which has through the wonderful world of language, been transformed into the term “we blog” and hence “blogging“.
The tools for blogging have evolved to the point that the less technical of the population can now publish text, video and images simply and easily without understanding a single line of coding or computer programming. Tools such as WordPress and Tumblr have broken the technical tyranny of the geeks.
Self expression and creativity has exploded online and allowed anyone with enough passion and discipline to publish their ideas via rich digital multimedia.
Blogging plus Social Media
The rise of social media has allowed bloggers to display and market themselves and their content globally without having to pay a cent to a newspaper, television mogul or to the mass media elite.
Bloggers that were previously undiscovered became global brands on topics as diverse as food, fashion and technology. Marketing your blog was no longer restricted to building an RSS or email subscription list.
Publishing and marketing has been democratized. Freedom to express yourself globally is available in seconds and it is also mobile.
The age of the printing press is now threatened after 573 years. Print media marketing has now been surpassed by digital media for the first time in history.

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  • The printing press was invented by Johann Gutenburg, a German, in the 1439. The printing press allowed the Renaissance to spread because it made new ideas available to a much larger audience. More books were written in the vernacular, rather than in Latin. Johann Gutenberg was a German goldsmith. In his day, people slowly copied books by hand or printed them from wooden blocks where each letter of every page had to be carved separately. Gutenberg learned to make metal letters that he called "type." He could pick up the letters and place them in rows to build pages. Each page was held together by a frame. Gutenberg fixed the frame to a press and pressed the inky surface of his type onto sheets of paper. Gutenberg's movable type helped him to make copies of books faster and more cheaply than ever before.
  • In the 1990’s people started expressing themselves with online diaries. According to Wikipedia, Justin Hall was one of the earliest bloggers who began eleven years of personal blogging in 1994 as the Web started to become widespread.The phrase was coined “web log“, which has through the wonderful world of language, been transformed into the term “we blog” and hence “blogging“.The tools for blogging have evolved to the point that the less technical of the population can now publish text, video and images simply and easily without understanding a single line of coding or computer programming. Tools such as WordPress and Tumblr have broken the technical tyranny of the geeks.Self expression and creativity has exploded online and allowed anyone with enough passion and discipline to publish their ideas via rich digital multimedia.Blogging plus Social MediaThe rise of social media has allowed bloggers to display and market themselves and their content globally without having to pay a cent to a newspaper, television mogul or to the mass media elite.Bloggers that were previously undiscovered became global brands on topics as diverse as food, fashion and technology. Marketing your blog was no longer restricted to building an RSS or email subscription list.Publishing and marketing has been democratized. Freedom to express yourself globally is available in seconds and it is also mobile.The age of the printing press is now threatened after 573 years. Print media marketing has now been surpassed by digital media for the first time in history.
  • We have a fast changing world but the challenge is that humans are slow to change and our thinking and habits are still trapped in traditional habitual thinking and customs. A lot of senior managers are still acting as if we are in a industrial and traditional mass media economy,The “Big Gap” between how we read and consume our information and the way we market and advertise. Radio took 38 years to reach 50 million usersTV took 13 yearsInternet took 4 yearsiPod took 3 yearsFacebook added over 200 million users in less than one
  • Great funny YouTube video about technology“My Blackberry is not working” Two Ronnies
  • Patrick Story – Car suspension part shipped from London to Sydney saving 40%Your competition is not just in your suburb, city or country. They are in Germany, Japan or China
  • These digital economy black swan events are both an opportunity and a challengeSome businesses will thriveOthers will dieThe question is which will you be?
  • Some sectors are under more pressure and change than othersDigital PhotographyPublishingMusic IndustryNewspapers
  • How does your Business stand out in a Crowded Digital Ocean of 500 million plus websites?This digital economy also raises some questions.
  • Consuming and organising all this information is one of the challenges of a modern knowledge world in which we liveDo we book mark itFile it on our laptopDo you punch the reference into your notes function of your iPhone or iPadDo you grab a pen and jot it down on your beloved Moleskine notepad?So
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • 1. Life has become more complicated. In the past it was simpler as we only had one brand to create and maintain. You real world and offline brand. You got up in the morning and showered , shaved, put on your makeup, did your hair, put on your clothes and you were ready for the world.2. Today we have another brand to maintain, nourish and prepare. We check our emails, logon to our Facebook page, review our Twitter updates, see what Blog posts are resonating and review and approve the comments.We want to know how many friend requests we have, what out family and friends and colleagues are doing online. Others will be checking how many hits have happened over night to the YouTube channel, LinkedIn connection invites and if you are on slideshare how many have downloaded or viewed your presentations.As they say “its complicated”3. My digital brand life was born over 4 years ago when I logged onto Facebook for the first time in 2008. And saw dozens of old friends and colleagues from decades past emerge on my screen. It was like magic and it was easy.Grandfather mobile story This reminds me of a quote from Arthur C Clarke the science fiction writer of Space Odyssey 2001 fame. He said that any mature technology is indistinguishable from magic.4. 6 months later I created a Twitter account and found it rather quirky, amusing and didn’t really know what to do with it and for the next few months I just sent the occasional tweet to a few friends and strangers around the world.5. A few months after that In March, 2009 I started my blog after being inspired by David Meerman Scott and his book the “The New Rules of marketing and PR”, Hubspot (an online blog and company online marketing platform based upon content marketing) A book by Time Ferriss “The 4 Hour Work Week” which gave insights into creating a digital life.6. My Blog storyTwitter – from random to focused and also automatedEmailFacebookSlideshareLinkedInYouTubeThe blog is my home base and hub and my social networks are my outposts and ambassadors
  • 1. Life has become more complicated. In the past it was simpler as we only had one brand to create and maintain. You real world and offline brand. You got up in the morning and showered , shaved, put on your makeup, did your hair, put on your clothes and you were ready for the world.2. Today we have another brand to maintain, nourish and prepare. We check our emails, logon to our Facebook page, review our Twitter updates, see what Blog posts are resonating and review and approve the comments.We want to know how many friend requests we have, what out family and friends and colleagues are doing online. Others will be checking how many hits have happened over night to the YouTube channel, LinkedIn connection invites and if you are on slideshare how many have downloaded or viewed your presentations.As they say “its complicated”3. My digital brand life was born over 4 years ago when I logged onto Facebook for the first time in 2008. And saw dozens of old friends and colleagues from decades past emerge on my screen. It was like magic and it was easy.Grandfather mobile story This reminds me of a quote from Arthur C Clarke the science fiction writer of Space Odyssey 2001 fame. He said that any mature technology is indistinguishable from magic.4. 6 months later I created a Twitter account and found it rather quirky, amusing and didn’t really know what to do with it and for the next few months I just sent the occasional tweet to a few friends and strangers around the world.5. A few months after that In March, 2009 I started my blog after being inspired by David Meerman Scott and his book the “The New Rules of marketing and PR”, Hubspot (an online blog and company online marketing platform based upon content marketing) A book by Time Ferriss “The 4 Hour Work Week” which gave insights into creating a digital life.6. My Blog storyTwitter – from random to focused and also automatedEmailFacebookSlideshareLinkedInYouTubeThe blog is my home base and hub and my social networks are my outposts and ambassadors
  • Create Multi-Media to reach everyone
  • Create strong visual content to power the sharing of your website and social network content There are many emerging signsFacebook has just spent $1 billion acquiring Instagram.Pinterest according to Experian is now the 3rd biggest social network in the US
  • Now by social I mean that you should make it easy for people to engage with your contentShare itSubscribe to itComment about itMany sites do not make it easy for people to share. Sharing buttons take two clicks don’t make it hard.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • Social Media Marketing is potentially exponential Many to ManyIt also amplifies due to low friction sharingThis is seen with sharing buttons Facebook Shares, Likes and Twitter Retweets
  • tribes
  • Networking was cocktail parties, events and lunchesNetworking can be accelerated with social networks by identifying common interests and grouping us in tribes globallyVirtual connections can quickly turn into face to face meetings and opportunities
  • The Web gives us access to a global village1. Social Media Channels allow you to publish in a variety of media to many social networking channels.A mobile phone puts a printing press in your handSocial networks and easy to use blogging platforms are the revolution to publishing in nearly 600 years since the invention of the Gutenberg press
  • Word of Mouth is powerful for referrals and trust but it is slowed by an analog worldIt was restricted to your friends and colleagues which are constrained by the Dunbar number (150)World of mouth transfers information globally in real time, Twitter, Facebook and YouTube
  • Word of Mouth is powerful for referrals and trust but it is slowed by an analog worldIt was restricted to your friends and colleagues which are constrained by the Dunbar number (150)World of mouth transfers information globally in real time, Twitter, Facebook and YouTube
  • Seen once online trust factor is 4%Being seen or heard 3-5 times online takes the trust level to 59%So being visible on Facebook, a blog and YouTube accelerates online trust building
  • Seen once online trust factor is 4%Being seen or heard 3-5 times online takes the trust level to 59%So being visible on Facebook, a blog and YouTube accelerates online trust building
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • http://www.youtube.com/user/curebadbreath?v=nFeb6YBftHE&feature=pyv&ad=6692804885&kw=cure%20bad%20breath
  • http://www.youtube.com/user/curebadbreath?v=nFeb6YBftHE&feature=pyv&ad=6692804885&kw=cure%20bad%20breath
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • It is no longer just about building a website and hoping to be found amongst all that noise and clutter, It is not as simple as that anymore!You need to start changing your thinking and paradigm about the importance of web presence and start thinking about the making it a priority to build and establish your online assets. AnalogyBusiness will spend 100,000 on a reception area that may only get 100 visitors a day while your website may have a 1,000 or more. Yet CEO’s will agonise over investing properly in their website. It is time to change your thinking about the importance of your digital assets when we are increasingly working and buying in a digital economy.
  • Martha Stewart Pinterest
  • Martha Stewart Pinterest
  • http://instagram-business.tumblr.com/
  • http://instagram-business.tumblr.com/
  • You will need Persistence in building, maintaining and marketing your digital assets to Win a Digital economy.The challenges are there but the opportunities are global.Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts. Persistence and determination alone are omnipotent. – Calvin Coolidge US President
  • http://www.amazon.com/Blogging-Smart-Way-Create-ebook/dp/B008UGCTMS

How to Become Visible with Social Media How to Become Visible with Social Media Presentation Transcript

  • How to Become Visible with Social Media
  • Social media is changing how we communicate
  • Social media is changing how we publish
  • Challenge 1: Technology is Changing Rapidly butHumans are Slow to ChangeTo reach 50 million users – Radio took 38 years – TV took 13 years – Internet took 4 years – iPod took 3 years – Facebook added over 200 million users in less than 12 months!
  • Challenge 1: Technology is Changing Rapidly butHumans are Slow to Change
  • Challenge 2: We still think Local not Global
  • Challenge 3: Managing Disruption
  • Organisations that don’t adapt to the disruption are becomingextinct as companies that adapt grow and thrive!
  • Challenge 4: Getting Found in a Huge Volume of Information -Over 500 million Websites
  • Challenge 5: Consuming the Velocity of Information “Every two days we create as much information as we did from the dawn of civilization up until 2003” Eric Schmidt, 2010 (CEO of Google)
  • The Internet Marketing Landscape
  • The Internet Marketing Landscape• Search Engines
  • The Internet Marketing Landscape• Email Marketing
  • The Internet Marketing Landscape• Paid Internet Marketing
  • The Internet Marketing Landscape• Social Media Marketing
  • Social Media MarketingWhat Social Media Marketing isn’t!• A one way conversation• Selling• Corporate speak
  • Social Media MarketingWhat Social Media Marketing is!• Creating contagious multimedia content on social media (Blogs, YouTube, Pinterest) to engage with prospects• Creating community by building fans, followers and tribes on social networks Facebook, Twitter and LinkedIn• Publishing and Promoting it on Social Networks – Let your followers crowd source your marketing through sharing on social networks
  • Social Media MarketingCore PrinciplesBuilding an online asset one piece of content at a time
  • Social Media MarketingCore PrinciplesThink like a Publisher
  • Social Media MarketingCore Principles Publish and Promote to Multiple Social Networks
  • Social Media MarketingCore Principles Create “Liquid” and “Linked” content
  • Social Media MarketingCore Principles Create compelling “Multimedia” Content
  • Social Media MarketingCore Principles Tap into the power of the “Visual Social Web”
  • Social Media MarketingCore Principles Make it easy to share
  • Social Media MarketingWhy Use Social Media Marketing?
  • Why Social Media?Amplifies your Content
  • Why Social Media?Accelerates the Spread of your Brand
  • Why Social Media?It Provides Networking And Online Community Building onSteroids
  • Why Social Media?Your Business Can Self-Publish
  • Why Social Media?Enlists the Power of Global Word of Mouth
  • Why Social Media?It positions you as an expert and thought leader
  • Why Social Media?Facilitates Trust - Edelman Trust Barometer
  • Why Social Media?Facilitates Trust - Edelman Trust Barometer
  • How Do I Start with Social Media Marketing?Step One: Create a Digital Marketing Strategy 1. Create a clear mission 2. Define your audience 3. Know what your goals are 4. Create content and tactics to achieve those goals 5. Measure, manage and modify
  • How Do I Start with Social Media Marketing?1. Create Your MissionExample: Coca Cola – To refresh the world... – To inspire moments of optimism and happiness... – To create value and make a difference.
  • How Do I Start with Social Media Marketing?2. Define your AudienceWhat are their problems?How can you help them?What type of media do they like to receive?
  • How Do I Start with Social Media Marketing?3. What are your goals? – More readers and viewers of your information? – More sales? – More brand recognition? – More sharing?
  • How Do I Start with Social Media Marketing?4. Creating ContentHow to Produce Contagious Content for Your TargetAudience on a Social Web
  • How Do I Start with Social Media Marketing?Tip One: Write a Great Headline “You only have seconds to capture attention before they click away to the next article”
  • How Do I Start with Social Media Marketing?Tip Two: Take offline content online – PowerPoint presentations – Videos that are not on YouTube – Articles that are buried in filing cabinets or newsletters
  • How Do I Start with Social Media Marketing?Tip Three: Create Content for the WebCreate content built for skimming and scanningExamples – Bullet points – Sub-Titles – Compelling images
  • How Do I Start with Social Media Marketing?Tip Four: Create Evergreen ContentWrite content that will still be relevant in 5 years!
  • How Do I Start with Social Media Marketing?Tip Five: Outsource Content Creation to your CommunityCreating content is time consuming!
  • How Do I Start with Social Media Marketing?Step Two: Implementing Marketing Tactics on the MajorSocial Media Channels to Achieve Goals
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?Blogging
  • How Do I Start with Social Media Marketing?5 Top Blog Tips1. Create Consistent, Contagious Multimedia Content2. Include social media sharing buttons3. Optimise for search engines4. Promote to your fans and followers on your social networks5. Make it easy for people to subscribe to your other digital assets including social channels and blog.
  • How Do I Start with Social Media Marketing?Blog - Case Study
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?Top 5 Facebook “Page” Tips1. Grow your fans by encouraging “likes”2. Publish as a priority visual content3. Engage and create community4. Create custom tabs that help achieve Facebook goals5. Integrate with your other social media channels
  • How Do I Start with Social Media Marketing?Facebook - Case Study
  • How Do I Start with Social Media Marketing?Facebook - Case Study1. “Like” to enter competition2. Create a Facebook shop3. Capture email subscribers4. Events5. House Rules6. Livestream Facebook app7. Include visual apps eg Instagram and Pinterest
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?Top 5 Twitter Tips1. Learn the art of the headline (You only have 140 characters)2. Grow your Twitter tribe3. Engage with thought leaders and experts in your industry4. Tweet news5. Tweet content
  • How Do I Start with Social Media Marketing?Twitter Tools
  • How Do I Start with Social Media Marketing?Twitter Tools – HootsuiteManaging Twitter and my other social media accounts
  • How Do I Start with Social Media Marketing?Twitter Tools – SocialOomphAutomation for:• Publishing content to Twitter• Following people back with “direct messages”
  • How Do I Start with Social Media Marketing?Twitter Tools – TweepiBuilding targeted followers on Twitter
  • How Do I Start with Social Media Marketing?Twitter – Case Study
  • How Do I Start with Social Media Marketing?Twitter – Case Study•Include a link in your Twitter account to your website orblog•Write an engaging description of your business or brand•Brand it•Add value to your community by tweet other interestingcontent as well as others•Automate content distribution•Use tools to build targeted tribes and community
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?YouTube Top Tips1. Create short videos - 2 minutes or less2. Optimize video for search engines3. Promote them on the Blog, Facebook and Twitter,
  • How Do I Start with Social Media Marketing?YouTube – Case Study
  • How Do I Start with Social Media Marketing?YouTube – Case Study1. Started with a low budget2. Videos were only 2 minutes3. Used humour4. Branded their YouTube channel5. Produce content consistently6. Promote on other social media
  • How Do I Start with Social Media Marketing?LinkedIn Top Tips1. Participate in Groups2. Use calls to action that capture emails3. Integrate and publish to LinkedIn via your other platforms such as your Blog and Slideshare account
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?LinkedIn - Case Study
  • How Do I Start with Social Media Marketing?LinkedIn - Case Study1. Participated in an industry group that matched their target audience (retailers)2. Didn’t sell but provided an educational ebook3. Included a call to action4. Captured emails and built a subscriber database
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?Slideshare Top Tips1. Upload Offline PowerPoint presentations to Slideshare2. Optimise for search engines3. Publish and Promote on your other social networks
  • How Do I Start with Social Media Marketing?Slideshare - Case Study
  • How Do I Start with Social Media Marketing?Slideshare - Case Study – Optimize for Search Engines
  • How Do I Start with Social Media Marketing?Slideshare - Case Study1. Write a good description with keywords2. Write enticing headlines3. Publish consistently4. Make it easy for Google to find your content
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?Pinterest Top Tips1. Create Boards that suit your product business categories2. Link them back to your other digital properties3. Have some fun and make it less formal4. Pin images from your website and blog5. Build community and engagement by pinning and sharing other people’s images
  • How Do I Start with Social Media Marketing?Pinterest - Case Study
  • How Do I Start with Social Media Marketing?Pinterest - Case Study1. Created Boards that are consistent with her topicsEg. Gardening, Cooking, Decorating2. Uses high definition quality photos3. Makes it personal – travel4. Writes tempting descriptions
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?Instagram Top Tips1. Make it personal and fun2. Publish regularly3. Create high quality photos
  • How Do I Start with Social Media Marketing?Instagram - Case Study “Jamie Oliver”
  • How Do I Start with Social Media Marketing?Instagram - Case Study “Jamie Oliver”• Jamie keeps it social (even includes his kids)• Shares the photos on Facebook and Twitter• Photos are consistent with his message and brand• Publishes regularly and often (from his smart phone)
  • How Do I Start with Social Media Marketing?
  • How Do I Start with Social Media Marketing?Top 5 Google+ Tips1. Long form content is valued on Google+2. Use “Circles” to create targeted communities3. Create in depth private discussions via “Hangouts”4. Publish high quality images5. Use the “+1” button to vote for content you like
  • How Do I Start with Social Media Marketing?Google+ - Case Study
  • How Do I Start with Social Media Marketing?Google+ - Case Study1. Builds credibility (2 million fans post)2. High quality images3. Includes multimedia4. Branded
  • Be Persistent! “Nothing in the world can take the place of persistence. Talent will not,…Genius will not, Education will not; the world is full of educated derelicts…… Persistence and determination alone are omnipotent” Calvin Coolidge - US President
  • Want to Learn How to Create and Market your Online Brand with Social Media?http://www.amazon.com/Blogging-Smart-Way-Create-ebook/dp/B008UGCTMS
  • Twitter: @JeffBullas