• Share
  • Email
  • Embed
  • Like
  • Private Content
Social Media Marketing For Business
 

Social Media Marketing For Business

on

  • 13,253 views

In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case ...

In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com

Statistics

Views

Total Views
13,253
Views on SlideShare
10,555
Embed Views
2,698

Actions

Likes
16
Downloads
271
Comments
2

20 Embeds 2,698

http://www.jeffbullas.com 1892
http://www.infinitytechnologies.com.au 295
http://gemmawent.com 196
http://redcubemarketing-blog.com 89
http://www.linkedin.com 64
http://us-w1.rockmelt.com 47
http://us-w1.rockmelt.com 47
http://www.hongkongwebdesign.com.hk 30
http://www.internetagentur-infinity.de 10
https://www.linkedin.com 7
https://twimg0-a.akamaihd.net 5
http://wall 3
http://www.dijitalelma.com 3
http://feeds.feedburner.com 2
http://translate.googleusercontent.com 2
http://www.robynirwin.com 2
http://www.infinitytechnologies.com.hk 1
http://clipboard.com 1
https://twitter.com 1
http://www.slideshare.net 1
More...

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

CC Attribution License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel

12 of 2 previous next

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
  • Very helpful - thanks.
    Are you sure you want to
    Your message goes here
    Processing…
  • Very helpful - many thanks.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    Social Media Marketing For Business Social Media Marketing For Business Presentation Transcript

    • 1‹#›
    • 2‹#›
      Digital Solutions
      Introduction
    • 3‹#›
      Digital Solutions
      Introduction
      Ideas that Spread “Win”
    • Digital Solutions
      Introduction
      Ideas that Spread “Win”
      4‹#›
    • Digital Solutions
      Introduction
      Ideas that Spread “Win”
      5‹#›
    • Digital Solutions
      Introduction
      Ideas that Spread “Win”
      6‹#›
    • Digital Solutions
      Introduction
      The Best Idea Since “Sliced Bread”
      7‹#›
    • Digital Solutions
      Introduction
      The Best Idea Since “Sliced Bread”
      8‹#›
    • Digital Solutions
      Introduction
      9‹#›
    • Digital Solutions
      Introduction
      10‹#›
    • 11‹#›
      Digital Solutions
      Introduction
      Traditional Marketing Media – Stuff Like TV
    • Digital Solutions
      Introduction
      12‹#›
    • 13‹#›
      Digital Solutions
      Arby’s US Chain Featuring Roast Beef Sandwiches
    • 14‹#›
      Digital Solutions
      Too many choices and Too little time
    • 15‹#›
      Digital Solutions
      Mass Marketing is selling average products to average people (the majority) They are not listening
    • 16‹#›
      Digital Solutions
      This is not the strategy to market anymore
    • 17‹#›
      Digital Solutions
      Market to those that really care that will tell others
    • 18‹#›
      Digital Solutions
      Japanese have a term “Otaku”
    • 19‹#›
      Digital Solutions
    • 20‹#›
      Digital Solutions
      50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert
    • 21‹#›
      Digital Solutions
      Pearl Jam: 96 Albums in 2 years Every one made a profit. How?
    • 22‹#›
      Digital Solutions
      Dutch Boy Paint Company – A Can That People Talked About
    • 23‹#›
      Digital Solutions
      Work Out What People Want and Give it to them “Listen”
    • 24‹#›
      Digital Solutions
      Safe is Risky: Is your current marketing safe?
    • 25‹#›
      Digital Solutions
      Introduction
      New Marketing – Think Digital
    • 26‹#›
      Digital Solutions
      Introduction
    • 27‹#›
      Digital Solutions
      Introduction
      Video: Social Media RevolutionIs it a fad?
    • 28‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      1. Increases Traffic to Your Website = More Sales
    • 29‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      1. Increases Traffic to Your Website
      • Twitter with links drives traffic to special landing pages
      • Blog with links to website
      • Facebook with links to landing pages, resources
      • LinkedIn Optimized with Links and Plugins
      • YouTube with links back to your website and blog
      • Inbound links from sites that value, link and embed your content
    • 30‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      1. Increases Traffic to Your Website
    • 31‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      1. Increases Traffic to Your Website from Inbound Links
      What are Inbound Links?
      • Websites or blogs linking to your website or blog
      • The more the better
      • The website with the link with lots of traffic is better
      • Website that is ranked high in Google is better
      • Google loves links it gives your site authority
      Inbound links to my blog currently stand at 12,170 achieved in less than 18 months
      (Source Yahoos Site Explorer)
    • 32‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      2. Improves your Search Engine Optimisation = Found = More Sales
    • 33‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      2. Improves your Search Engine Optimisation
    • 34‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      2. Improves your Search Engine Optimisation
    • 35‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      3. Amplifies Your Message through ‘World Of Mouth’
    • 36‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      3. Amplifies Your Message through ‘World Of Mouth’
    • 37‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      3. Amplifies Your Message through ‘World Of Mouth’
      Some maths from one post!!
      Facebook
      176 Facebook Shares Multiplied by 200 Friends on each site Sub-Total 35,200
      Twitter
      308 Tweets Multiplied by 500 followers per Twitter account Sub-Total 154,000
      Potential Audience Reach (Impressions) Total 189,200
    • 38‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      4. Communicates and Engages with Your Fans
    • 39‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      4. Communicates and Engages with Your Fans
      Facebook: Updates, Comments, Messages, Competitions
      Twitter: ReTweets, Comments, Direct Messages, Links
      Blogs: Comments, Polls, Votes
      LinkedIn: Messages, Updates, Q&A
      YouTube: Comments, subscribe
    • 40‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      5. Spreads Your Content
    • 41‹#›
      Digital Solutions
      What Are 5 Major Benefits Of Social Media?
      5. Spreads Your Content
    • Digital Solutions
      42‹#›
    • 43‹#›
      Digital Solutions
      The 5 Major Social Media Channels
    • 44‹#›
      Digital Solutions
      Why Facebook?
      • Growing at over 600,000 users per day with over 500 million users
      • Broad demographics
      • Gen Y use it extensively
      • Personal – Fun keeping in touch with friends easily and efficiently
      • Business – Generating fans spreading your unique content, blogs, videos
      • Pages and Groups for companies
      • Multi-Media rich
      • Easy To Use
      • Think of it as the backyard barbeque
    • 45‹#›
      Digital Solutions
      8 Keys to Success Facebook Marketing
      Set Community Expectations
      Provide Cohesive Branding
      Be Up To Date
       Live Authenticity
      Participate in Dialog
      Enable Peer to Peer Interactions
      Foster Advocacy
      Solicit a Call to Action
    • 46‹#›
      Digital Solutions
      Facebook Case Study: Dell
      Offer a social media resource for business
      Offer Deals
      Updates on new products
    • 47‹#›
      Digital Solutions
      Facebook Case Study: Supre
    • 48‹#›
      Digital Solutions
      Facebook Case Study: Supre
      Seeded With Facebook Targeted Ads
      Asks to Vote on 2 different Products
      Updates regularly (Daily)
      Linked To Blog
    • 49‹#›
      Digital Solutions
      Why Twitter?
      • Communicate quickly and virally
      • Distribute and promote your content
      • Target geographically
      • Target by user type through directories
      • Connecting to peers and opportunities
      • Simple to use
      • Wide range of tools
      • Promoting Facebook, Blogs, Websites
      • Real time search
      • Over 180 Million visitors a month
      • Can be automated
    • 50‹#›
      Digital Solutions
      Case Study One: JetBlue
    • 51‹#›
      Digital Solutions
      Case Study 2 : Greg Savage CEO Aquent
    • 52‹#›
      Digital Solutions
      Case Study 3: Dell Computers
    • Digital Solutions
      Case Study 4: @JeffBullas
      53‹#›
    • 54‹#›
      Digital Solutions
      Why Blog?
      • Position you company as a thought leader in your niche
      • Establishes Authority
      • Google likes fresh unique content
      • Drives inbound links improving SEO
      • Talk in the language of your audience ‘Zappos’
      • Easy to use
      • Great for personal branding Example jeffbullas.com
    • 55‹#›
      Digital Solutions
      Blog Case Study 1 - Zappos
    • 56‹#›
      Digital Solutions
      Blog Case Study 2 – Jeffbullas.com
    • Digital Solutions
      Blog Case Study 2 – Jeffbullas.com
      57‹#›
    • 58‹#›
      Digital Solutions
      Blog Case Study 3
      • Linked from Facebook Page
      • Features Fans via comments
      • Promotes fashion bloggers
    • 59‹#›
      Digital Solutions
      Why Use
      • Over 50 Million professionals are members worldwide
      • Great for networking professionally
      • Finding A New Career
      • Positioning your as a expert and thought leader in its niche
      • Especially valuable for technical sales
      • Integrate your other sites including company, blog and Facebook
      • Average income of LinkedIn member is over $130,000
      • Think of it as a business cocktail party
    • 60‹#›
      Digital Solutions
      LinkedIn: Case Study
      PC Gaming Company: Hardcore Computer
    • 61‹#›
      Digital Solutions
      LinkedIn: Case Study 1
      PC Gaming Company: Hardcore Computer
      Market Research. Penman Public Relations, headquartered in Austin, TX, used LinkedIn to research a client’s planned launch of a high-end gaming system.
      • Posted short discussion posts requesting feedback on view of PC gaming
      • Result several hundred responses
      • Generated WOM
      • Producing insights into new product launch
      • Drove traffic to the product launch website
    • 62‹#›
      Digital Solutions
      LinkedIn: Case Study 2
      LinkedIn Recruiter: Saves $800,000 For Trimble
    • 63‹#›
      Digital Solutions
      Why YouTube and Online Video?
      • Second Largest Search engine in the world
      • 10 times easier to rank higher in organic search
      • Important if you are connecting to “Gen Y”
      • Capable of becoming viral
      • Video reviews for products increases conversion 6 - 30%
      • Free
      • Easy to use
    • 64‹#›
      Digital Solutions
      Case Study 1: Wine Library TV
      $3 Million -$50 Million in 3 Years Video Blog
    • 65‹#›
      Digital Solutions
      Case Study 2: Ford Fiesta Project
    • 66‹#›
      Digital Solutions
      Wrap Up
    • 67‹#›
      Digital Solutions
      Wrap Up
      Increases Traffic to Your Website
      Improves your Search Engine Optimisation
      Amplifies Your Message through ‘World Of Mouth’
      Position personal and company brands as thought leaders in your niche
      Communicates and Engages with Your Fans
      Spreads Your Content
      Spreads Your Ideas
      Think like a Publisher
    • Digital Solutions
      What Should I Do Next?
      Get started
      Develop a social media marketing strategy
      Design, Develop and Implement a Blog
      Plan and Implement SEO and SEM(PPC)
      68‹#›
    • 69‹#›
      Digital Solutions
      Questions
      02
    • A Shameless Plug !!
      Digital Solutions
      02
      70‹#›