1‹#›<br />
2‹#›<br />Digital Solutions<br />Introduction<br />
3‹#›<br />Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />
Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />4‹#›<br />
Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />5‹#›<br />
Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />6‹#›<br />
Digital Solutions<br />Introduction<br />The Best Idea Since “Sliced Bread”<br />7‹#›<br />
Digital Solutions<br />Introduction<br />The Best Idea Since “Sliced Bread”<br />8‹#›<br />
Digital Solutions<br />Introduction<br />9‹#›<br />
Digital Solutions<br />Introduction<br />10‹#›<br />
11‹#›<br />Digital Solutions<br />Introduction<br />Traditional Marketing Media – Stuff Like TV<br />
Digital Solutions<br />Introduction<br />12‹#›<br />
13‹#›<br />Digital Solutions<br />Arby’s US Chain Featuring Roast Beef Sandwiches<br />
14‹#›<br />Digital Solutions<br />Too many choices and Too little time <br />
15‹#›<br />Digital Solutions<br />Mass Marketing is selling average products to average people (the majority) They are not...
16‹#›<br />Digital Solutions<br />This is not the strategy  to market anymore<br />
17‹#›<br />Digital Solutions<br />Market to those that really care that will tell others<br />
18‹#›<br />Digital Solutions<br />Japanese have a term “Otaku”<br />
19‹#›<br />Digital Solutions<br />
20‹#›<br />Digital Solutions<br />50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert<br />
21‹#›<br />Digital Solutions<br />Pearl Jam: 96 Albums in 2 years Every one made a profit. How? <br />
22‹#›<br />Digital Solutions<br />Dutch Boy Paint Company – A Can That People Talked About<br />
23‹#›<br />Digital Solutions<br />Work Out What People Want and Give it to them “Listen” <br />
24‹#›<br />Digital Solutions<br />Safe is Risky: Is your current marketing safe?<br />
25‹#›<br />Digital Solutions<br />Introduction<br />New Marketing – Think Digital<br />
26‹#›<br />Digital Solutions<br />Introduction<br />
27‹#›<br />Digital Solutions<br />Introduction<br />Video: Social Media RevolutionIs it a fad?<br />
28‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />1. Increases Traffic to Your Website = M...
29‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />1. Increases Traffic to Your Website<br ...
Blog with links to website
Facebook with links to landing pages, resources
LinkedIn Optimized with Links and Plugins
YouTube with links back to your website and blog
Inbound links from sites that value, link and embed your content</li></li></ul><li>30‹#›<br />Digital Solutions<br />What ...
31‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />1. Increases Traffic to Your Website fro...
The more the better
The website with the link with lots of traffic is better
Website that is ranked high in Google is better
Google loves links it gives your site authority</li></ul>Inbound links to my blog currently stand at 12,170 achieved in le...
32‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />2. Improves your Search Engine Optimisat...
33‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />2. Improves your Search Engine Optimisat...
34‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />2. Improves your Search Engine Optimisat...
35‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />3. Amplifies Your Message through ‘World...
36‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />3. Amplifies Your Message through ‘World...
37‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />3. Amplifies Your Message through ‘World...
38‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />4. Communicates and Engages with Your Fa...
39‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />4. Communicates and Engages with Your Fa...
40‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />5. Spreads Your Content<br />
41‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />5. Spreads Your Content<br />
Digital Solutions<br />42‹#›<br />
43‹#›<br />Digital Solutions<br />The 5 Major Social Media Channels<br />
44‹#›<br />Digital Solutions<br />Why Facebook?<br /><ul><li>Growing at over 600,000 users per day with over 500 million u...
Broad demographics
Gen Y use it extensively
Personal – Fun keeping in touch with friends easily and efficiently
Business – Generating fans spreading your unique content, blogs, videos
Pages and Groups for companies
Multi-Media rich
Easy To Use
Think of it as the backyard barbeque</li></li></ul><li>45‹#›<br />Digital Solutions<br />8 Keys to Success Facebook Market...
46‹#›<br />Digital Solutions<br />Facebook Case Study: Dell<br />Offer a social media resource for business<br />Offer Dea...
47‹#›<br />Digital Solutions<br />Facebook Case Study: Supre<br />
48‹#›<br />Digital Solutions<br />Facebook Case Study: Supre<br />Seeded With Facebook Targeted Ads<br />Asks to Vote on 2...
49‹#›<br />Digital Solutions<br />Why Twitter?<br /><ul><li>Communicate quickly and virally
Distribute and promote your content
Target geographically
Target by user type through directories
Connecting to peers and opportunities
Simple to use
Wide range of tools
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Social Media Marketing For Business

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In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
http://jeffbullas.com

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Social Media Marketing For Business

  1. 1. 1‹#›<br />
  2. 2. 2‹#›<br />Digital Solutions<br />Introduction<br />
  3. 3. 3‹#›<br />Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />
  4. 4. Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />4‹#›<br />
  5. 5. Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />5‹#›<br />
  6. 6. Digital Solutions<br />Introduction<br />Ideas that Spread “Win”<br />6‹#›<br />
  7. 7. Digital Solutions<br />Introduction<br />The Best Idea Since “Sliced Bread”<br />7‹#›<br />
  8. 8. Digital Solutions<br />Introduction<br />The Best Idea Since “Sliced Bread”<br />8‹#›<br />
  9. 9. Digital Solutions<br />Introduction<br />9‹#›<br />
  10. 10. Digital Solutions<br />Introduction<br />10‹#›<br />
  11. 11. 11‹#›<br />Digital Solutions<br />Introduction<br />Traditional Marketing Media – Stuff Like TV<br />
  12. 12. Digital Solutions<br />Introduction<br />12‹#›<br />
  13. 13. 13‹#›<br />Digital Solutions<br />Arby’s US Chain Featuring Roast Beef Sandwiches<br />
  14. 14. 14‹#›<br />Digital Solutions<br />Too many choices and Too little time <br />
  15. 15. 15‹#›<br />Digital Solutions<br />Mass Marketing is selling average products to average people (the majority) They are not listening<br />
  16. 16. 16‹#›<br />Digital Solutions<br />This is not the strategy to market anymore<br />
  17. 17. 17‹#›<br />Digital Solutions<br />Market to those that really care that will tell others<br />
  18. 18. 18‹#›<br />Digital Solutions<br />Japanese have a term “Otaku”<br />
  19. 19. 19‹#›<br />Digital Solutions<br />
  20. 20. 20‹#›<br />Digital Solutions<br />50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert<br />
  21. 21. 21‹#›<br />Digital Solutions<br />Pearl Jam: 96 Albums in 2 years Every one made a profit. How? <br />
  22. 22. 22‹#›<br />Digital Solutions<br />Dutch Boy Paint Company – A Can That People Talked About<br />
  23. 23. 23‹#›<br />Digital Solutions<br />Work Out What People Want and Give it to them “Listen” <br />
  24. 24. 24‹#›<br />Digital Solutions<br />Safe is Risky: Is your current marketing safe?<br />
  25. 25. 25‹#›<br />Digital Solutions<br />Introduction<br />New Marketing – Think Digital<br />
  26. 26. 26‹#›<br />Digital Solutions<br />Introduction<br />
  27. 27. 27‹#›<br />Digital Solutions<br />Introduction<br />Video: Social Media RevolutionIs it a fad?<br />
  28. 28. 28‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />1. Increases Traffic to Your Website = More Sales<br />
  29. 29. 29‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />1. Increases Traffic to Your Website<br /><ul><li>Twitter with links drives traffic to special landing pages
  30. 30. Blog with links to website
  31. 31. Facebook with links to landing pages, resources
  32. 32. LinkedIn Optimized with Links and Plugins
  33. 33. YouTube with links back to your website and blog
  34. 34. Inbound links from sites that value, link and embed your content</li></li></ul><li>30‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />1. Increases Traffic to Your Website<br />
  35. 35. 31‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />1. Increases Traffic to Your Website from Inbound Links <br />What are Inbound Links?<br /><ul><li>Websites or blogs linking to your website or blog
  36. 36. The more the better
  37. 37. The website with the link with lots of traffic is better
  38. 38. Website that is ranked high in Google is better
  39. 39. Google loves links it gives your site authority</li></ul>Inbound links to my blog currently stand at 12,170 achieved in less than 18 months <br />(Source Yahoos Site Explorer) <br />
  40. 40. 32‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />2. Improves your Search Engine Optimisation = Found = More Sales<br />
  41. 41. 33‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />2. Improves your Search Engine Optimisation<br />
  42. 42. 34‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />2. Improves your Search Engine Optimisation<br />
  43. 43. 35‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />3. Amplifies Your Message through ‘World Of Mouth’<br />
  44. 44. 36‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />3. Amplifies Your Message through ‘World Of Mouth’<br />
  45. 45. 37‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />3. Amplifies Your Message through ‘World Of Mouth’<br />Some maths from one post!!<br />Facebook<br />176 Facebook Shares Multiplied by 200 Friends on each site Sub-Total 35,200<br />Twitter<br />308 Tweets Multiplied by 500 followers per Twitter account Sub-Total 154,000<br />Potential Audience Reach (Impressions) Total 189,200<br />
  46. 46. 38‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />4. Communicates and Engages with Your Fans <br />
  47. 47. 39‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />4. Communicates and Engages with Your Fans <br />Facebook: Updates, Comments, Messages, Competitions<br />Twitter: ReTweets, Comments, Direct Messages, Links<br />Blogs: Comments, Polls, Votes<br />LinkedIn: Messages, Updates, Q&A <br />YouTube: Comments, subscribe<br />
  48. 48. 40‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />5. Spreads Your Content<br />
  49. 49. 41‹#›<br />Digital Solutions<br />What Are 5 Major Benefits Of Social Media?<br />5. Spreads Your Content<br />
  50. 50. Digital Solutions<br />42‹#›<br />
  51. 51. 43‹#›<br />Digital Solutions<br />The 5 Major Social Media Channels<br />
  52. 52. 44‹#›<br />Digital Solutions<br />Why Facebook?<br /><ul><li>Growing at over 600,000 users per day with over 500 million users
  53. 53. Broad demographics
  54. 54. Gen Y use it extensively
  55. 55. Personal – Fun keeping in touch with friends easily and efficiently
  56. 56. Business – Generating fans spreading your unique content, blogs, videos
  57. 57. Pages and Groups for companies
  58. 58. Multi-Media rich
  59. 59. Easy To Use
  60. 60. Think of it as the backyard barbeque</li></li></ul><li>45‹#›<br />Digital Solutions<br />8 Keys to Success Facebook Marketing<br />Set Community Expectations<br />Provide Cohesive Branding<br />Be Up To Date<br /> Live Authenticity<br />Participate in Dialog<br />Enable Peer to Peer Interactions<br />Foster Advocacy<br />Solicit a Call to Action<br />
  61. 61. 46‹#›<br />Digital Solutions<br />Facebook Case Study: Dell<br />Offer a social media resource for business<br />Offer Deals<br />Updates on new products<br />
  62. 62. 47‹#›<br />Digital Solutions<br />Facebook Case Study: Supre<br />
  63. 63. 48‹#›<br />Digital Solutions<br />Facebook Case Study: Supre<br />Seeded With Facebook Targeted Ads<br />Asks to Vote on 2 different Products<br />Updates regularly (Daily)<br />Linked To Blog<br />
  64. 64. 49‹#›<br />Digital Solutions<br />Why Twitter?<br /><ul><li>Communicate quickly and virally
  65. 65. Distribute and promote your content
  66. 66. Target geographically
  67. 67. Target by user type through directories
  68. 68. Connecting to peers and opportunities
  69. 69. Simple to use
  70. 70. Wide range of tools
  71. 71. Promoting Facebook, Blogs, Websites
  72. 72. Real time search
  73. 73. Over 180 Million visitors a month
  74. 74. Can be automated</li></li></ul><li>50‹#›<br />Digital Solutions<br />Case Study One: JetBlue <br />
  75. 75. 51‹#›<br />Digital Solutions<br />Case Study 2 : Greg Savage CEO Aquent <br />
  76. 76. 52‹#›<br />Digital Solutions<br />Case Study 3: Dell Computers <br />
  77. 77. Digital Solutions<br />Case Study 4: @JeffBullas <br />53‹#›<br />
  78. 78. 54‹#›<br />Digital Solutions<br />Why Blog?<br /><ul><li>Position you company as a thought leader in your niche
  79. 79. Establishes Authority
  80. 80. Google likes fresh unique content
  81. 81. Drives inbound links improving SEO
  82. 82. Talk in the language of your audience ‘Zappos’
  83. 83. Easy to use
  84. 84. Great for personal branding Example jeffbullas.com</li></li></ul><li>55‹#›<br />Digital Solutions<br />Blog Case Study 1 - Zappos<br />
  85. 85. 56‹#›<br />Digital Solutions<br />Blog Case Study 2 – Jeffbullas.com<br />
  86. 86. Digital Solutions<br />Blog Case Study 2 – Jeffbullas.com<br />57‹#›<br />
  87. 87. 58‹#›<br />Digital Solutions<br />Blog Case Study 3<br /><ul><li>Linked from Facebook Page
  88. 88. Features Fans via comments
  89. 89. Promotes fashion bloggers</li></li></ul><li>59‹#›<br />Digital Solutions<br />Why Use <br /><ul><li>Over 50 Million professionals are members worldwide
  90. 90. Great for networking professionally
  91. 91. Finding A New Career
  92. 92. Positioning your as a expert and thought leader in its niche
  93. 93. Especially valuable for technical sales
  94. 94. Integrate your other sites including company, blog and Facebook
  95. 95. Average income of LinkedIn member is over $130,000
  96. 96. Think of it as a business cocktail party</li></li></ul><li>60‹#›<br />Digital Solutions<br />LinkedIn: Case Study<br />PC Gaming Company: Hardcore Computer<br />
  97. 97. 61‹#›<br />Digital Solutions<br />LinkedIn: Case Study 1<br />PC Gaming Company: Hardcore Computer<br />Market Research. Penman Public Relations, headquartered in Austin, TX, used LinkedIn to research a client’s planned launch of a high-end gaming system. <br /><ul><li>Posted short discussion posts requesting feedback on view of PC gaming
  98. 98. Result several hundred responses
  99. 99. Generated WOM
  100. 100. Producing insights into new product launch
  101. 101. Drove traffic to the product launch website</li></li></ul><li>62‹#›<br />Digital Solutions<br />LinkedIn: Case Study 2<br />LinkedIn Recruiter: Saves $800,000 For Trimble <br />
  102. 102. 63‹#›<br />Digital Solutions<br />Why YouTube and Online Video?<br /><ul><li>Second Largest Search engine in the world
  103. 103. 10 times easier to rank higher in organic search
  104. 104. Important if you are connecting to “Gen Y”
  105. 105. Capable of becoming viral
  106. 106. Video reviews for products increases conversion 6 - 30%
  107. 107. Free
  108. 108. Easy to use</li></li></ul><li>64‹#›<br />Digital Solutions<br />Case Study 1: Wine Library TV<br />$3 Million -$50 Million in 3 Years Video Blog<br />
  109. 109. 65‹#›<br />Digital Solutions<br />Case Study 2: Ford Fiesta Project<br />
  110. 110. 66‹#›<br />Digital Solutions<br />Wrap Up<br />
  111. 111. 67‹#›<br />Digital Solutions<br />Wrap Up<br />Increases Traffic to Your Website<br />Improves your Search Engine Optimisation<br />Amplifies Your Message through ‘World Of Mouth’<br />Position personal and company brands as thought leaders in your niche<br />Communicates and Engages with Your Fans<br />Spreads Your Content <br />Spreads Your Ideas<br />Think like a Publisher<br />
  112. 112. Digital Solutions<br />What Should I Do Next?<br />Get started<br />Develop a social media marketing strategy<br />Design, Develop and Implement a Blog<br />Plan and Implement SEO and SEM(PPC)<br />68‹#›<br />
  113. 113. 69‹#›<br />Digital Solutions<br />Questions<br />02<br />
  114. 114. A Shameless Plug !!<br />Digital Solutions<br />02<br />70‹#›<br />
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