Social Media Marketing For Business
 

Social Media Marketing For Business

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In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case ...

In this presentation we look at why traditional mass media is in decline and the rise of social media marketing for business. We look at the major benefits of social media marketing and multiple case studies for the top 5 social media channels including Facebook, Twitter, YouTube, LinkedIn and Blogs. We also look at the benefits of Social Media for Search Engine Optimization
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Social Media Marketing For Business Social Media Marketing For Business Presentation Transcript

  • 1‹#›
  • 2‹#›
    Digital Solutions
    Introduction
  • 3‹#›
    Digital Solutions
    Introduction
    Ideas that Spread “Win”
  • Digital Solutions
    Introduction
    Ideas that Spread “Win”
    4‹#›
  • Digital Solutions
    Introduction
    Ideas that Spread “Win”
    5‹#›
  • Digital Solutions
    Introduction
    Ideas that Spread “Win”
    6‹#›
  • Digital Solutions
    Introduction
    The Best Idea Since “Sliced Bread”
    7‹#›
  • Digital Solutions
    Introduction
    The Best Idea Since “Sliced Bread”
    8‹#›
  • Digital Solutions
    Introduction
    9‹#›
  • Digital Solutions
    Introduction
    10‹#›
  • 11‹#›
    Digital Solutions
    Introduction
    Traditional Marketing Media – Stuff Like TV
  • Digital Solutions
    Introduction
    12‹#›
  • 13‹#›
    Digital Solutions
    Arby’s US Chain Featuring Roast Beef Sandwiches
  • 14‹#›
    Digital Solutions
    Too many choices and Too little time
  • 15‹#›
    Digital Solutions
    Mass Marketing is selling average products to average people (the majority) They are not listening
  • 16‹#›
    Digital Solutions
    This is not the strategy to market anymore
  • 17‹#›
    Digital Solutions
    Market to those that really care that will tell others
  • 18‹#›
    Digital Solutions
    Japanese have a term “Otaku”
  • 19‹#›
    Digital Solutions
  • 20‹#›
    Digital Solutions
    50,000 Fans Tune In To Hear Steve Jobs Give A 2 Hr Advert
  • 21‹#›
    Digital Solutions
    Pearl Jam: 96 Albums in 2 years Every one made a profit. How?
  • 22‹#›
    Digital Solutions
    Dutch Boy Paint Company – A Can That People Talked About
  • 23‹#›
    Digital Solutions
    Work Out What People Want and Give it to them “Listen”
  • 24‹#›
    Digital Solutions
    Safe is Risky: Is your current marketing safe?
  • 25‹#›
    Digital Solutions
    Introduction
    New Marketing – Think Digital
  • 26‹#›
    Digital Solutions
    Introduction
  • 27‹#›
    Digital Solutions
    Introduction
    Video: Social Media RevolutionIs it a fad?
  • 28‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    1. Increases Traffic to Your Website = More Sales
  • 29‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    1. Increases Traffic to Your Website
    • Twitter with links drives traffic to special landing pages
    • Blog with links to website
    • Facebook with links to landing pages, resources
    • LinkedIn Optimized with Links and Plugins
    • YouTube with links back to your website and blog
    • Inbound links from sites that value, link and embed your content
  • 30‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    1. Increases Traffic to Your Website
  • 31‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    1. Increases Traffic to Your Website from Inbound Links
    What are Inbound Links?
    • Websites or blogs linking to your website or blog
    • The more the better
    • The website with the link with lots of traffic is better
    • Website that is ranked high in Google is better
    • Google loves links it gives your site authority
    Inbound links to my blog currently stand at 12,170 achieved in less than 18 months
    (Source Yahoos Site Explorer)
  • 32‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    2. Improves your Search Engine Optimisation = Found = More Sales
  • 33‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    2. Improves your Search Engine Optimisation
  • 34‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    2. Improves your Search Engine Optimisation
  • 35‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    3. Amplifies Your Message through ‘World Of Mouth’
  • 36‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    3. Amplifies Your Message through ‘World Of Mouth’
  • 37‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    3. Amplifies Your Message through ‘World Of Mouth’
    Some maths from one post!!
    Facebook
    176 Facebook Shares Multiplied by 200 Friends on each site Sub-Total 35,200
    Twitter
    308 Tweets Multiplied by 500 followers per Twitter account Sub-Total 154,000
    Potential Audience Reach (Impressions) Total 189,200
  • 38‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    4. Communicates and Engages with Your Fans
  • 39‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    4. Communicates and Engages with Your Fans
    Facebook: Updates, Comments, Messages, Competitions
    Twitter: ReTweets, Comments, Direct Messages, Links
    Blogs: Comments, Polls, Votes
    LinkedIn: Messages, Updates, Q&A
    YouTube: Comments, subscribe
  • 40‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    5. Spreads Your Content
  • 41‹#›
    Digital Solutions
    What Are 5 Major Benefits Of Social Media?
    5. Spreads Your Content
  • Digital Solutions
    42‹#›
  • 43‹#›
    Digital Solutions
    The 5 Major Social Media Channels
  • 44‹#›
    Digital Solutions
    Why Facebook?
    • Growing at over 600,000 users per day with over 500 million users
    • Broad demographics
    • Gen Y use it extensively
    • Personal – Fun keeping in touch with friends easily and efficiently
    • Business – Generating fans spreading your unique content, blogs, videos
    • Pages and Groups for companies
    • Multi-Media rich
    • Easy To Use
    • Think of it as the backyard barbeque
  • 45‹#›
    Digital Solutions
    8 Keys to Success Facebook Marketing
    Set Community Expectations
    Provide Cohesive Branding
    Be Up To Date
     Live Authenticity
    Participate in Dialog
    Enable Peer to Peer Interactions
    Foster Advocacy
    Solicit a Call to Action
  • 46‹#›
    Digital Solutions
    Facebook Case Study: Dell
    Offer a social media resource for business
    Offer Deals
    Updates on new products
  • 47‹#›
    Digital Solutions
    Facebook Case Study: Supre
  • 48‹#›
    Digital Solutions
    Facebook Case Study: Supre
    Seeded With Facebook Targeted Ads
    Asks to Vote on 2 different Products
    Updates regularly (Daily)
    Linked To Blog
  • 49‹#›
    Digital Solutions
    Why Twitter?
    • Communicate quickly and virally
    • Distribute and promote your content
    • Target geographically
    • Target by user type through directories
    • Connecting to peers and opportunities
    • Simple to use
    • Wide range of tools
    • Promoting Facebook, Blogs, Websites
    • Real time search
    • Over 180 Million visitors a month
    • Can be automated
  • 50‹#›
    Digital Solutions
    Case Study One: JetBlue
  • 51‹#›
    Digital Solutions
    Case Study 2 : Greg Savage CEO Aquent
  • 52‹#›
    Digital Solutions
    Case Study 3: Dell Computers
  • Digital Solutions
    Case Study 4: @JeffBullas
    53‹#›
  • 54‹#›
    Digital Solutions
    Why Blog?
    • Position you company as a thought leader in your niche
    • Establishes Authority
    • Google likes fresh unique content
    • Drives inbound links improving SEO
    • Talk in the language of your audience ‘Zappos’
    • Easy to use
    • Great for personal branding Example jeffbullas.com
  • 55‹#›
    Digital Solutions
    Blog Case Study 1 - Zappos
  • 56‹#›
    Digital Solutions
    Blog Case Study 2 – Jeffbullas.com
  • Digital Solutions
    Blog Case Study 2 – Jeffbullas.com
    57‹#›
  • 58‹#›
    Digital Solutions
    Blog Case Study 3
    • Linked from Facebook Page
    • Features Fans via comments
    • Promotes fashion bloggers
  • 59‹#›
    Digital Solutions
    Why Use
    • Over 50 Million professionals are members worldwide
    • Great for networking professionally
    • Finding A New Career
    • Positioning your as a expert and thought leader in its niche
    • Especially valuable for technical sales
    • Integrate your other sites including company, blog and Facebook
    • Average income of LinkedIn member is over $130,000
    • Think of it as a business cocktail party
  • 60‹#›
    Digital Solutions
    LinkedIn: Case Study
    PC Gaming Company: Hardcore Computer
  • 61‹#›
    Digital Solutions
    LinkedIn: Case Study 1
    PC Gaming Company: Hardcore Computer
    Market Research. Penman Public Relations, headquartered in Austin, TX, used LinkedIn to research a client’s planned launch of a high-end gaming system.
    • Posted short discussion posts requesting feedback on view of PC gaming
    • Result several hundred responses
    • Generated WOM
    • Producing insights into new product launch
    • Drove traffic to the product launch website
  • 62‹#›
    Digital Solutions
    LinkedIn: Case Study 2
    LinkedIn Recruiter: Saves $800,000 For Trimble
  • 63‹#›
    Digital Solutions
    Why YouTube and Online Video?
    • Second Largest Search engine in the world
    • 10 times easier to rank higher in organic search
    • Important if you are connecting to “Gen Y”
    • Capable of becoming viral
    • Video reviews for products increases conversion 6 - 30%
    • Free
    • Easy to use
  • 64‹#›
    Digital Solutions
    Case Study 1: Wine Library TV
    $3 Million -$50 Million in 3 Years Video Blog
  • 65‹#›
    Digital Solutions
    Case Study 2: Ford Fiesta Project
  • 66‹#›
    Digital Solutions
    Wrap Up
  • 67‹#›
    Digital Solutions
    Wrap Up
    Increases Traffic to Your Website
    Improves your Search Engine Optimisation
    Amplifies Your Message through ‘World Of Mouth’
    Position personal and company brands as thought leaders in your niche
    Communicates and Engages with Your Fans
    Spreads Your Content
    Spreads Your Ideas
    Think like a Publisher
  • Digital Solutions
    What Should I Do Next?
    Get started
    Develop a social media marketing strategy
    Design, Develop and Implement a Blog
    Plan and Implement SEO and SEM(PPC)
    68‹#›
  • 69‹#›
    Digital Solutions
    Questions
    02
  • A Shameless Plug !!
    Digital Solutions
    02
    70‹#›