Original Text post http://www.jeffbullas.com/2012/06/10/12-keys-to-success-on-twitter/
Twitter was never designed to be a social network but it has become one. It is a social media channel that provides leverage and amplification. It has enabled the localised and physical word of mouth to now become "world of mouth". Social media with its exponential multiplier effect is the amplifying agent that marketers used to dream about.