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FROM THE 2014 BRONTO SUMMIT. Speaker: Jeff Bartlett, Marketing Coordinator for Rock/Creek
Synopsis: With more and more emails being opened on mobile devices, especially smartphones, having your email templates optimized for mobile display can mean the difference between customers clicking (and converting) or simply unsubscribing from your list. Unfortunately, with these views taking place across a tremendous number of possible application/device combinations, achieving this requires a good understanding of the available options -- and some nifty bits of code!
Have no fear: this session will help demystify the process. After the 2013 Bronto Summit, we at Rock/Creek knew it was time to make changes to ensure that our promotional, transactional and event-based emails were actionable and effective in a variety of mobile environments. Getting there involved some decision-making, a bit of compromise, some fancy new CSS and a lot of trial-and-error. Don’t know the difference between fluid and responsive email design, or what on earth a media-query is? You will soon.
This session will address Rock/Creek’s experiences as a case study, discuss best practices and limitations, and walk through some of the decisions we made while converting our existing email designs into a mobile-friendly engagement machine. In addition, you’ll see code examples outlining how to reflow, resize, hide or just plain replace elements in your emails that wouldn’t otherwise translate well onto smartphone screens.