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Mobile & Digital Out-of-Home
Why it matters.
Two of the fastest growing categories in advertising - digital OOH & mobile
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Activate consumer dialogue with mobile devices
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Build SMS databases and extend dialogues
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Reporting by geography, venue type, channel, ad spot and more
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Extend the mobile program across your entire campaign
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MOBILE
CAMPAIGN
UR
Single point-of-contact for the entire initiative
! ACTIVATION
BRAND
MSG.

Sample Mobile Activation
OBAMA, OHIO PRIMARY
DOOH & MOBILE PLAN ACTIVATE & ENGAGE COMBINED REPORT
DMA 1
Keyword: ACT
DMA 2
Keyword: CHANGE
DMA 3 SMS: 62262
Keyword: NOW
Message:
ACT
DMA 4
Keyword: BRAVE
“Utilizing ADCENTRICITY, we found digital
SMS
out-of-home to be a very effective vehicle in
EXTEND Database
planning and understanding the entire
DIALOGUE
landscape (of the medium). We found digital
out-of-home to be the most efficient media.”
- Dan Jester - GMMB

Mobile Services
Complete suite of services to activate your campaign.
We will work with you to define the best overall strategy for your mobile component
and activate the service strategically, quickly and seamlessly.
1. Call-to-Action
SMS, votes, polls, sweepstakes, contests,
promotions, coupons, call-back request
text4info, surveys
2. Retail & Redemption
Mobile coupons, viral coupons, unique PIN
numbers (drive2web), ticketing
3. Content Delivery
rich content, ringtones, wall papers, games,
videos
4. Mobile Applications
Mobile Internet Sites (WAP) & Smart Phone
Applications (more comprehensive and
customized solutions)
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Mobile & Digital Out-of-Home
Mobile Life Cycle
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Mobile & Digital Out-of-Home
Connectivity
Carrier grade messaging and routing to all major wireless carriers
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Exclusive capabilities to deliver campaigns across USA and Canada
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Quick Stats
71% of the population now has a mobile device vs. 21% in 2001
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57% of all mobile subscribers ages 13 and older
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use text messaging on a regular basis
357 average text messages / month vs. 204 calls
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45% average response rate from those who recall ad
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Furthermore, the most popular response action to any type of mobile advertising (text,
mobile web, video, etc.) in Q2 2008 was to send a text message. Among mobile
subscribers who saw any form of mobile advertising in the quarter, 25 percent said they
responded at least once by sending another text message—emphasizing the interactivity.
Additional statistics, best practices and case studies are available on-line or
through an ADCENTRICITY Media Strategist.

Sample Mobile Activation
McDonald’s Viral Program
McDonalds :
Activating the medium through mobile and introducing a viral/social effect
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About us: Contact:
ADCENTRICITY is your premier partner for digital out-of-home media
New York
strategy, planning, buying and execution. As expert digital OOH media
260 Madison Avenue, Suite 8082
strategists, we specialize in supporting Brands and agencies in understanding
“what works” in digital out-of-home media. With high-touch service, New York, NY, USA, 10016
unmatched insight, an advanced media platform and in-depth supporting
1-866-611-3664
research ADCENTRICITY is able to deliver intelligent and strategic media
planning decisions and effective media investments.
Chicago
12 North Stratford Road
ADCENTRICITY is the only coast-to-coast single source solution across North
America and offers the largest collection of digital out-of-home media with Arlington, IL, USA, 60004
over 80 network partners and over 140,000 quality place-based and retail
1-866-611-3664
screens. The landscape of our media offering covers 16 main venue
categories and over 70 sub-categories such as, Universities, Shopping
Toronto
Centers, Transit, Sporting Event and Arenas, Convenience Stores,
439 King Street West, Suite 300
Restaurants / Bars, Elevators, Gas Stations, Office Buildings, ATMs, etc.
When considering digital OOH media in you marketing mix ADCENTRICITY is Toronto, ON, Canada, M5V 1K6
your leading digital OOH media partner.
1-866-568-3142
www.adcentricity.com
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