Digital Out-of-Home and Mobile Marketing Activation

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Mobile & Digital Out-of-Home Why it matters. Two of the fastest growing categories in advertising - digital OOH & mobile ! Activate consumer dialogue with mobile devices ! Build SMS databases and extend dialogues ! Reporting by geography, venue type, channel, ad spot and more ! Extend the mobile program across your entire campaign ! MOBILE CAMPAIGN UR Single point-of-contact for the entire initiative ! ACTIVATION BRAND MSG.

Sample Mobile Activation OBAMA, OHIO PRIMARY DOOH & MOBILE PLAN ACTIVATE & ENGAGE COMBINED REPORT DMA 1 Keyword: ACT DMA 2 Keyword: CHANGE DMA 3 SMS: 62262 Keyword: NOW Message: ACT DMA 4 Keyword: BRAVE “Utilizing ADCENTRICITY, we found digital SMS out-of-home to be a very effective vehicle in EXTEND Database planning and understanding the entire DIALOGUE landscape (of the medium). We found digital out-of-home to be the most efficient media.” - Dan Jester - GMMB

Mobile Services Complete suite of services to activate your campaign. We will work with you to deﬁne the best overall strategy for your mobile component and activate the service strategically, quickly and seamlessly. 1. Call-to-Action SMS, votes, polls, sweepstakes, contests, promotions, coupons, call-back request text4info, surveys 2. Retail & Redemption Mobile coupons, viral coupons, unique PIN numbers (drive2web), ticketing 3. Content Delivery rich content, ringtones, wall papers, games, videos 4. Mobile Applications Mobile Internet Sites (WAP) & Smart Phone Applications (more comprehensive and customized solutions) Powered by:

Mobile & Digital Out-of-Home Mobile Life Cycle Powered by:

Mobile & Digital Out-of-Home Connectivity Carrier grade messaging and routing to all major wireless carriers ! Exclusive capabilities to deliver campaigns across USA and Canada ! Powered by:

Quick Stats 71% of the population now has a mobile device vs. 21% in 2001 • 57% of all mobile subscribers ages 13 and older • use text messaging on a regular basis 357 average text messages / month vs. 204 calls • 45% average response rate from those who recall ad • Furthermore, the most popular response action to any type of mobile advertising (text, mobile web, video, etc.) in Q2 2008 was to send a text message. Among mobile subscribers who saw any form of mobile advertising in the quarter, 25 percent said they responded at least once by sending another text message—emphasizing the interactivity. Additional statistics, best practices and case studies are available on-line or through an ADCENTRICITY Media Strategist.

Sample Mobile Activation McDonald’s Viral Program McDonalds : Activating the medium through mobile and introducing a viral/social effect ! Powered by:

About us: Contact: ADCENTRICITY is your premier partner for digital out-of-home media New York strategy, planning, buying and execution. As expert digital OOH media 260 Madison Avenue, Suite 8082 strategists, we specialize in supporting Brands and agencies in understanding “what works” in digital out-of-home media. With high-touch service, New York, NY, USA, 10016 unmatched insight, an advanced media platform and in-depth supporting 1-866-611-3664 research ADCENTRICITY is able to deliver intelligent and strategic media planning decisions and effective media investments. Chicago 12 North Stratford Road ADCENTRICITY is the only coast-to-coast single source solution across North America and offers the largest collection of digital out-of-home media with Arlington, IL, USA, 60004 over 80 network partners and over 140,000 quality place-based and retail 1-866-611-3664 screens. The landscape of our media offering covers 16 main venue categories and over 70 sub-categories such as, Universities, Shopping Toronto Centers, Transit, Sporting Event and Arenas, Convenience Stores, 439 King Street West, Suite 300 Restaurants / Bars, Elevators, Gas Stations, Ofﬁce Buildings, ATMs, etc. When considering digital OOH media in you marketing mix ADCENTRICITY is Toronto, ON, Canada, M5V 1K6 your leading digital OOH media partner. 1-866-568-3142 www.adcentricity.com Mobile Services Powered by:

Digital Out-of-Home and Mobile Marketing Activation

by ADCENTRICITY Inc. on Apr 14, 2009

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Digital Out-of-Home and Mobile Marketing Activation — Presentation Transcript