ADCENTRICITY
Digital OOH Media Strategists
Digital out-of-home
media where you need it
and when it matters.
ADCENTRICITY Inc. Copyright 2008
New York Toronto
1.866.611.3664 1.866.568.3142
145 West 49th St. Suite 701 439 King St. West, Suite 300
New York, NY, USA, 10036 Toronto, ON, Canada, M5V 1K4
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A D C E N T R I C I T Y > > D I G ITAL OOH
ABOUT US
The new media landscape.
Digital OOH The fragmentation of today's media into a thousand little (digital) pieces is a
ve n u e c a t e gories: reality. Reaching today's consumer in this complex and confusing media
environment is a challenge.
Airports
Convenience Stores Digital out-of-home advertising is the solution. This new medium delivers
compelling and relevant messages to consumers throughout their day where
Colleges / Universities they work, shop and play. LCD screens placed in locations as diverse as health
Entertainment clubs, transit vehicles, convenience stores and restaurants (to list just a few
types of venues) are an increasingly important communications tool.
ATMs
Gas Stations The challenge.
Grocery Unfortunately, building effective media plans and buying campaigns in the
digital OOH medium is time consuming and difficult. Digital OOH networks big and
Hospitality
small clamor for the advertiser's attention and dollar, often with little support for
Municipal the audience and impact measurement.
Office Buildings
ADCENTRICITY makes planning digital OOH easy.
Personal Care
ADCENTRICITY is the leading digital OOH media planning and buying service.
Retail
We know how to communicate with consumers on the go.
Shopping Centers
We work with advertisers and their agencies to build effective digital OOH
Transportation media plans. We first work to gain a thorough understanding of the campaign
Residential objectives and messaging. Using our sophisticated software platform, we
define the target demographic data and relevance against the available venue
Health Care categories, inventory levels, and network capabilities. This is overlayed with our
deep understanding of consumer behaviors to create highly innovative and
flexible solutions.
Buying digital OOH should require one phone call. Not forty.
The coordination of the many networks involved in a typical digital OOH media plan
can be incredibly complex. These networks all have varying creative requirements,
Digital OOH Media S t r a t e g i s ts booking processes and reporting formats. ADCENTRICITY's sophisticated media
New York 1-866-611-3664 platform automates much of this process. Don’t worry, our professional
Toronto 1-866-568-3142
operations team will take care of the details.
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A D C E N T R I C I T Y > > D I G ITAL OOH
ABOUT US
How we do it.
F AST FACTS
1) Unparalleled knowledge of the digital OOH marketplace in North America.
We have been pioneers in this medium. We continue to lead in the development,
170 MM
monthly impressions gathering and dissemination of emerging thinking and best practices in
digital OOH media.
120,000+
digital OOH screens
2) The most sophisticated software platform in the business.
Early on we recognized that this new and complex medium required a new tool
80+ to facilitate the planning and buying of advertising across dozens or hundreds of
network partners
different networks. It didn't exist. So we created it. Demographic, geographic,
venue specific and lifestyle targeting - down to the individual zipcode / postal code
16 across more than 80 different digital OOH networks.
venue categories
70+ 3) Scale and hyper-targeting.
venue sub-categories
The key to successful aggregation is scale. ADCENTRICITY is more than twice
the size of any other sales planning and buying organization in the digital OOH
Delivering your space. We are adding new network partners every week. Together with our hyper-
m e s s a g e d i r e ct l y t o targeting capabilities enabled by our platform, the medium becomes a viable
consumers where you and valuable marketing vehicle.
need it and when it
matters. 4) Passion for the medium.
We believe that digital OOH can build brands, and sell products. We evangelize
this message every day in the advertising community. This intangible passion
and knowledge base is what makes a good plan great and ADCENTRICITY a
valuable partner.
ADCENTRICITY. Your one stop for digital OOH.
The life of today's consumer is more complex than ever. They are difficult to
reach. Digital OOH is the way to deliver your message efficiently, creatively and
immediately. We can help reach your audience when and where they will be
most receptive to your specific marketing message.
st s
Digital OOH Media S t r a t e g i s ts ADCENTRICITY is the leading strategist in digital OOH media.
New Yor k 1-866-611-3664
York
Toron to
Toronto 1-866-568-3142 One plan. One buy. One bill.
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A D C E N T R I C I T Y > > D I G ITAL OOH
AGENCY & ADVERTISER BENEFITS
Your single source digital OOH media partner!
FAST FACTS:
Looking to elevate your brand? Generate leads? Drive sales? At ADCENTRICITY
we help clients better understand digital OOH media and move their brands
170 MM
monthly impressions closer to consumers, helping them to achieve a better return on their marketing
investment. ADCENTRICITY can help you connect with your customers in ways that
120,000+ are relevant to them.
digital OOH screens
ADCENTRICITY simplifies and amplifies your digital out-of-home media plans
80+ providing one-point access to premium and niche inventory across North
network partners
America. This enables you to reach your target audience - where and when it
matters most.
16
venue categories
Campaigns can be delivered to optimize your audience impressions, hyper-target
70+ your bulls-eye audience, or achieve an appropriate balance of both. Delivery is
venue sub-categories
optimized within these targets based on observed and expected consumer
1 response ensuring you get the results you want.
partner
ADCENTRICITY works hands-on with agencies and advertisers to develop unique
and compelling digital OOH campaigns that are venue appropriate and that
effectively reach target audiences. ADCENTRICITY is the only single source for ALL
of your digital OOH needs.
Digital OOH Media S t r a t e g i s ts
New York 1-866-611-3664
Toronto 1-866-568-3142
WWW.ADCENTRICITY.COM One pla n. One buy. One bill.

A D C E N T R I C I T Y > > D I G ITAL OOH
AGENCY & ADVERTISER BENEFITS
Effective and intelligent digital OOH media, coast to coast.
Digital Out-of-Home
Media Strategists: Simplicity
• One plan and buy gives you access to our vast North American digital
ADCENTRICITY gives you
networks featuring only the best venues and media opportunities
more than just an assem-
• Streamlined execution for complex plans and buys
blage of Digital OOH
• Premium and niche venues in a variety of content categories
networks / screens. We
• Plans optimized based on campaign objectives, budget and priorities
provide high-touch service
coupled with an advanced
Targeting
media planning platform,
backed by in-depth research • Connect with your target audience with unparalleled planning capabilities
that enables media agencies • Targeting options utilizing our platform includes the ability to target
to make intelligent media ads dynamically by geography, custom geo-radii, zipcode / postal code, age,
planning decisions across gender, household income levels, amongst other demographic profile data
the Digital OOH medium. • Census data is integrated directly into our platform providing an even deeper
level of targeting options with speed and accuracy
• Multi-tiered and vetted research profiles every venue’s audience make-up
and behavior patterns
• Audience targeting is completely customized to ensure relevance to the
campaign’s message and that objectives are achieved
Creative
• Creative specifications are consolidated, streamlining development needs
• Creative distribution and flighting are executed seamlessly by ADCENTRICITY
Reporting
• Centralized proof of performance reporting and single source billing completes
ADCENTRICITY’s end-to-end media solution
Our solution is as simple and effective as it gets — first-class Digital OOH planning,
buying and comprehensive access to venues all across North America via a single
and reliable partner. ADCENTRICITY is your premier Digital OOH media partner.
Digital OOH Media S t r a t e g i s ts
New York 1-866-611-3664 One plan. One buy. One bill.
Toronto 1-866-568-3142
WWW.ADCENTRICITY.COM