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SXSW interactive 2013
 

SXSW interactive 2013

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A presentation of my experiences at SXSWi 2013 in Austin, TX. The conferences, the parties, the stunts and the swag. #sxsw2013 #sxswi

A presentation of my experiences at SXSWi 2013 in Austin, TX. The conferences, the parties, the stunts and the swag. #sxsw2013 #sxswi

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  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />
  • How Twitter Has Changed How We Watch TV #TweetTV <br /> Nielsen brand effect for Twitter: 53% higher purchase intent for users who engage with promoted tweets <br /> Live tweeting encourages fans to watch the show live (with ads!), when they&apos;d usually prefer ondemand. <br /> 41% of tablet owners & 38% of smartphone owners use devices while watching TV. <br /> Brand Fans, the New Brand Marketers <br /> When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. <br /> The Future of Location: From Social to Utility <br /> Leap Motion & the Disappearing User Interface <br />

SXSW interactive 2013 SXSW interactive 2013 Presentation Transcript

  • My Sessions
  • Day 1- Saturday • How Twitter Has Changed How We Watch TV (#tweetTV) • 53% higher purchase intent for users who engage during a show. • Brand Fans, the New Brand Marketers (#brandfan) • When you give consumers free reign to express themselves, you find out what they really love, the true hidden product insights. • Interactive Design: Intro to User Centered Design (#Intro2ID) • Branding an experience is more than visual design. It's the set of promises you make to your audience. • Leap Motion & the Disappearing User Interface (#leapmotion) • Gesture controls (when they make sense) are the future of interfacing with technology. • Elon Musk Keynote (#musk) • “I was always curious about space, but I didn’t think there was anything I could do with space,” Musk said. When he saw there wasn’t enough progress being made on a mission to Mars, “I thought perhaps this is a question of will.” • Muppets to M astery: UX Principles from Jim Henson (#uxmuppets) • “Good experiences are invisible to the viewers.” -Jim Henson • Mosh Pit of Experts: The Future of Social (#moshpit) • When conservative CEO's don't see the ROI on social tell them of the COI (cost of ignorance) Your competitors WILL be social. • The sales funnel is so ingrained in the c-suite, that it will be disaster for you to sway them to other means.
  • Day 2 - Sunday • The Best Interface Is No Interface (#noui) • UX is not UI - we try to solve problems with more screens... Our lives were once filled with paper - went paperless, now full of screens. • How 3D Printing Changed M y Life (# 3DLife ) • With 3D printers, the browser becomes interface to a manufacturing plant. Changes the hardware experience. • Industrial Revolution 3.0 & Future of 3D Printing (#Future3DP) • 3D printing is disruptive. Personalization is in. • M ythbusting: Engineering a Viral Video (#viralvid) • Know your audience. Know your point of view. Have a partner to distribute. • The Signal & the Noise (#noisedata) • “Too much time is spent on models/theories, not enough time testing theory w/ real customers.” - Nate Silver • Can Ad Agencies & Brands Humanize Technology? (#humanize) • Marketing has always been about winning the moment. Social marketing is just winning the moment in real time.
  • Day 3 - Monday • The Book of Business Awesome / UnAwesome (#marketbook) • People use technology when it makes their life better. Don’t force people to use tech for your marketing. • Bots for Civic Engagement (#civicbots) • It's only $75,000 to create a bot THAT CAN BE ELECTED INTO GOVT by obtaining a Dominican Republic passport. • Powerful Ways to Use Social M edia to Drive Impact (#dragonfly) • How to drive impact on Social Media? Tell a good story! Reverse the rules and design for collaboration! • Embracing Analog: Why Physical Is Hot (#analog) • We're seeking a balance between the emotional and the rational in how we buy and live. • Infographics: The Power of Visual Storytelling (#futurevis) • Three key trends shaping the near future of infographics: democratization of creation tools, socially generated visualization, and the increased use of visualization in practical problem solving. • Creator vs. Audience: Next Chapter in Storytelling (#newstory) • The line between production & consumption is being erased. Embrace your audience early in your storytelling process. • Creating Brand Advocates via Employee Engagement (#AmpUrTeam) • Need content, guidelines & recognition. Teach your team what to share when. Empower them to be advocates for company • How to M easure Social M edia (#smroi) • Goals should fit within generate brand awareness, generate more revenue & making customers happy. Unless you have a BIG budget you can not do all 3, you must do one well and then move on to next. • Why Social Ads Work. Ignore Facebook Naysayers. (#socialads) • Its not about getting your fan count up. Its about getting users engaged with your page.
  • Day 4 - Tuesday • Enchanted Objects (#enchantobj) • We still need uniquely physical objects to interface w/ legacy infrastructure and our bodies to manipulate matter. If it's harder than plugging in a nightlight, consumers won't connect your objects to the web... Proof = original Kindle • Work Sucks, but Your RFP Doesn't Have To (#noRFPs) • A majority of companies are using RFPs to build vendor lists, not to complete a project. Look at your success rate. • Matthew Inman Keynote (#BearsWin) • If you have nothing to say should find something else to do until you are inspired — rather than churning out products without inspiration. • Creating Great Analog Souvenirs for a Digital Era (#physidigi) • “The next decade will be about how to bring the digital and physical worlds together in an emotional way.” Wired • Bruce Sterling Closing Remarks (#Sterling13) • Computers are really truly disruptive, and mobile devices are so disruptive they even disrupted computers. • Cirque Du Soleil #Evoke13 (#evoke13) • Performers seek the Cirque producers out and help to define the shows and music. • If people think it’s a party and it is really a sales pitch, people will get pissed. • Austin City Limits has the best mens’ room at SXSW. Not sure about the ladies’ room
  • The Standout Trends Storytelling Analog & Digital Relationships 3D Printing UX Aggregation & Content Curation Maker Movement: Before it was about getting everyone to learn how to code. Now that Wall Street brokers are learning to code, the new thing is that everyone needs to learn how to build something.
  • Technology/Promotions
  • SXSW Create
  • The Promotions
  • The Oreo Photo Booth
  • HyperActivate
  • AT&T
  • Leap Motion
  • 3M
  • Google
  • The Promotions
  • Samsung • Exclusive parties/concerts if you had a Galaxy phone. - Exclusive Prince Concert! • If you tweet that your Galaxy battery was almost dead, they would bring you a freshly charged one. • Backfired a little because non-Samsung people were making fun of all of the batteries needing replaced. • Mophie got into the fun too.
  • The Parties
  • The Bad • Lines everywhere! • Sessions spread across downtown - at the mercy of the shuttle buses. • Upon registering, you are given a program the size of a phonebook to lug around all day! • Too many cool sessions and not enough time. • VIP access does not guarantee you will get into an event. • Food at the events was pathetic. • Panels were not panels in the traditional sense. • If a session was a dud, you didn’t have much time to get to another panel. • Session hashtags weren’t always mentioned or were changed at the last minute. • Internet access was sporadic - causing tweets to not go out. • Last minute schedule changes. • Cirque Du Soleil event poorly scheduled.
  • The Swag