Your SlideShare is downloading. ×
You and your YouTube channel
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

You and your YouTube channel

891

Published on

This is a webinar I presented for NTEN on March 31, 2011 about how nonprofits can can customize and strategize using YouTube and web video.

This is a webinar I presented for NTEN on March 31, 2011 about how nonprofits can can customize and strategize using YouTube and web video.

Published in: Self Improvement
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
891
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
6
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. You & Your Channel
    From Getting Started To Using it Strategically
  • 2. Stay tuned…
    How to set up and customize a YouTube channel for your nonprofit
    How to produce basic, but compelling and professional videos for your nonprofit
    Develop a web video strategy that works for your organization
    Learn some YouTube Kung Fu
  • 3. Checklist: Make your channel shine
    • Customize logos/icons
    • 4. Customize your background
    • 5. Set your color scheme
    • 6. Set your featured video
    • 7. Use channel “tags”
    • 8. Sign up for the YouTube Nonprofit Program
  • Customize logos/icons
    800px by 800px image for channel icon (2MB max)
    Go to “account settings” and look for the icon, then click “change” to upload your own.
  • 9. Customize your background
    1500px by 2000px image for channel background (256KB max)
    Go to “my channel”, select “themes and colors” and click “advanced options” to upload your own background image.
  • 10. Set your color scheme
    The color of your modules and fonts.
    Go to “my channel”, select “themes and colors.”
  • 11. Humane Society’s YouTube Channel
    http://www.youtube.com/user/hsus
  • 12. Set your featured video
    Which video do you want visitors to see when they arrive at your channel?
    Go to “videos and playlists” and use the drop down menu to set your featured video.
  • 13. Unicef’s YouTube Channel
    http://www.youtube.com/user/UNICEFUSA
  • 14. Use channel tags
    Tags, like keywords, label your channel and help when people are searching.
    Go to settings and enter channel tags.
  • 15. Apply for YouTube’s Nonprofit Program
    http://www.youtube.com/nonprofits
    Available in the United States, the United Kingdom, Canada, and Australia.
    Premium branding capabilities and increased uploading capacity
    The option to drive fundraising through a Google Checkout "Donate" button
    Listing on the Nonprofit channels and the Nonprofit videos pages
    Ability to add a Call-to-action overlay on your videos to drive campaigns
  • 16. GiveMN.org’s YouTube Channel
    http://www.youtube.com/givemn
  • 17. Creating compelling videos
    Video on a budget
    Equipment
    Tips & Tricks for quality video
    Which kind of video are you?
    Story telling video
    Testimony/announcement/response
    Promotional/Commercial
    Event coverage/keynote
  • 18. Video on a budget
    Best Video 2011
    Audio Technica
    Wireless Mic System
    $125
    Kodak Zi8
    $99
    Sunpak Tripod
    $13
    $237
    +
    +
    =
  • 19. 3 Simple tips for better video
    1.
    2.
    3.
    Don’t Shoot into the light!
    Frame up your subject
    Use ME!
  • 20. Better Video
    Good audio is half the video (watch/listen for ambient noise)
    You can use free software (Windows movie maker or iMovie) to edit movies
  • 21. What kind of video are you?
    Story telling video
    Show impact, emotionally connect
    Testimony/announcement/response
    Provide information, personal connection
    Promotional/Commercial
    Explain benefits, show process, call to action
    Event coverage/keynote
    Provides a service to your viewer
  • 22. Story telling video
    The story of a teenager afflicted with Duchenne muscular dystrophy who embarked during the Summer of 2005 on a 7,000 mile road trip across the United States to promote awareness of the fatal disease, and to raise money for research into a cure.
    The filmmakers had originally hoped the film might raise $70,000, but by June of 2009 they had raised $2 million.
  • 23. Announcement video
    The American Red Cross used their YouTube channel to post this quick update on their relief efforts in Japan.
  • 24. Process video
    Google for Nonprofits launch in March and used video to explain the new program and how nonprofits could use it.
  • 25. Event/Interview video
    At The Saint Paul Foundation, we used YouTube to broadcast an exclusive interview with Naomi Tutu while she was in town to deliver a keynote address at an anti-racism event.
  • 26. Video strategy
    Know exactly what you want your video to achieve:
    Conversation
    Donations
    Awareness
    person-to-person dissemination
    issue framing
    concrete actions
    Know your chief audiences
  • 27. Video strategy
    What are the 1-3 priority take-away messages?
    What’s your call to action? Once you’ve moved people, be sure to tell them what you want them to do.
    Don’t forget your marketing/distribution plan.
    DVDs
    YouTube
    Your website
    Facebook/Twitter/etc.
    Email the link
    Distribute a cheat sheet for marketing?
    Remember YouTube is a SOCIAL network.
    Monitor your comments and respond
    Participate in conversations on your network’s YouTube Channels
    “Favorite” other videos on other organizations’ channels
  • 28. Kung Fu
    How/Why to hide a YouTube video
    Video was created for a specific website other than your YouTube channel
    You don’t want the general public to see it
    WARNING: Unlisted is not the same as private
  • 29. Kung Fu
    Closed captioning
    Shows your commitment to access for all
    Helps your video’s message to be searchable by Google and other search engines
    Services:
    http://captionmax.com/
    http://www.omegatranscripts.com
    http://www.captionhouse.com
  • 30. Kung Fu
    Use YouTube “insights” to analyze traffic
    Learn about your audience
    Which videos are getting traction
  • 31. Kung Fu
    How to download YouTube videos
    Other nonprofits or news organizations featuring your organization? Want a copy?
    MPEG Streamclip is a free, reliable software download for converting video files.
    http://www.squared5.com/
  • 32. Kung Fu
    How to download YouTube videos
    Other nonprofits or news organizations featuring your organization? Want a copy?
    MPEG Streamclip is a free, reliable software download for converting video files.
    http://www.squared5.com/
  • 33. Kung Fu
    Screencasts
    Perfect for doing instructional videos (can you say “call to action!”)
    Low/no-cost software, easy to use.
    iShowU HD (for Mac)
    Windows Movie Maker
  • 34. Questions or comments?
  • 35. You & Your Channel
    Jeff Achen
    Interactive Media Strategist
    GiveMN.org | Minnesota Community Foundation | The Saint Paul Foundation
    jda@saintpaulfoundation.org
    @jeffachen
    www.delicious.com/ache_75

×