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School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
School webinar   gtmd13 training
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School webinar gtmd13 training

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Whether it's your first year participating in Give to the Max Day or your fifth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes: …

Whether it's your first year participating in Give to the Max Day or your fifth, this webinar will bring you up to speed on all the ins and outs of this year's event. This includes:
Prize grant amounts, golden tickets and competition structure
How to get your page ready for the big day
Ways to get involved with offline events happening throughout the day
And, strategies to consider to raise more money in the 24 hour event period.
It's EVERYTHING schools need to know about Give to the Max Day 2013!

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  • 1. 1 Chat & Raise Hand Mute - *6 Unmute - *7 If you lose your internet connection, you can rejoin by clicking on the link sent to you via email Be sure to call in via phone for audio: U.S. & Canada: 866.740.1260 Access Code: 3254294
  • 2. 22 Get the Most Out of Give to the Max Day Everything You Need to Know about GTMD 4:00 – 5:00 p.m. GiveMN On The Road | 2013
  • 3. 3 Today’s Agenda • Introduction to GiveMN • Give to the Max Day Details for Schools • How GiveMN.org Works • How to Set Up Your School Page • Digital Fundraising Tips & Tricks GiveMN On The Road | 2013
  • 4. 4 Introduction to GiveMN Who? GiveMN On The Road | 2013
  • 5. 5 Your GiveMN Team GiveMN On The Road | 2013 Dana Nelson Executive Director Daniel Moore Development & Partnerships Manager Jeff Achen Digital Strategist Leona Thao School Outreach & Partnership Coordinator Alsa Bruno School Outreach & Partnership Coordinator Nina Gazel Nonprofit Outreach & Partnership Coordinator Olivia James Nonprofit Outreach & Partnership Coordinator AmeriCorps VISTA TeamGiveMN Staff
  • 6. 6 About GiveMN • A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online. • An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners. • Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond. • Partners with Razoo to provide creative giving events and state-of-the-art technology. GiveMN On The Road | 2013
  • 7. 7 About Give to the Max Day • Started in 2009 as a launch event for GiveMN • The Great Minnesota Give Together • Now, the biggest online giving event in the world • Raised $16,391,905 in 2012 – 4,381 Organizations – 53,339 Donors • Schools raised $575,000 in 2012 – 255 Schools – 7,000 Donors GiveMN On The Road | 2013
  • 8. 8 Give to the Max Day 2012 GiveMN On The Road | 2013 Metro donors gave $530,000 to organizations in Greater MN. Out-of-state donors gave $410,000 to Greater MN. Donors from 34 countries outside the U.S. gave more than $45,000 in to Minnesota. Initiative Region Dollars Raised Gifts Northwest $44,773 600 Northland $560,689 4,784 West Central $211,010 1,444 Central $722,869 5,821 Southwest $130,317 1,331 Southern $1,089,074 7,869 Total Greater MN $2,758,732 21,849 Goodhue County raises 6x as much as the average Greater MN county
  • 9. 9 Give to the Max Day Details for Schools When? GiveMN On The Road | 2013
  • 10. 10 GTMD13 Prizes Leaderboard Structure Based on Guidestar Data and ZIP Code Schools are eligible to compete in the following leaderboards (outside the 7-county metro) Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised First Place $10,000 Second Place $7,500 Third Place $5,000 Fourth Place $2,500 Fifth Place $1,000 Sixth Place $500 Seventh Place $500 Eighth Place $500 Ninth Place $500 Tenth Place $500 GiveMN On The Road | 2013
  • 11. 11 GTMD13 Prizes Hourly Golden Tickets Donations Drawn Randomly Every Hour Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours Power Hours NEW! School Raising the Most Dollars during each power hour will get $1,000! 2:00 – 2:59 a.m. 5:00 – 5:59 5:00 – 5:59 6:00 – 6:59 p.m. 11:00 – 11:59 p.m. GiveMN On The Road | 2013
  • 12. 12 GTMD13 Details Mall of America Event • Livestream coverage by The UpTake, broadcast on GiveMN.org • Interviews with nonprofits & schools • Live performances by musicians Minimum Donation • $10.00 minimum donation • No maximum gift amount Scheduled Giving • Starting Nov. 1, donors can schedule their gift to be transacted on GTMD Fees • A transaction and processing fee of 4.9% is applied to all transactions • 100% of a donor’s gift is deductible GiveMN On The Road | 2013
  • 13. 13 How GiveMN.org Works What? GiveMN On The Road | 2013
  • 14. 14GiveMN On The Road | 2013 GiveMN Works for Donors
  • 15. 15 GiveMN Works for Schools GiveMN On The Road | 2013
  • 16. 16 How to Set Up Your School Page Where? GiveMN On The Road | 2013
  • 17. 17 Find Your School Page GiveMN On The Road | 2013
  • 18. 18 Create a User Account GiveMN On The Road | 2013
  • 19. 19 Activate Your School Page GiveMN On The Road | 2013
  • 20. 20 Edit GiveMN On The Road | 2013
  • 21. 21 Images/Videos GiveMN On The Road | 2013 3xPages with photos typically raise 3x more in donations than pages without 4xPages with video typically raise 4x more in donations than pages without
  • 22. 22 Thank Donors GiveMN On The Road | 2013
  • 23. 23 Share: Website Widget GiveMN On The Road | 2013
  • 24. 24 Donations & Disbursements GiveMN On The Road | 2013
  • 25. 25 Matching Grants GiveMN On The Road | 2013 Start: 11/14/2013 End: 11/14/2013
  • 26. 26 Digital Fundraising Tips & Tricks How? GiveMN On The Road | 2013
  • 27. 27 • Upcoming Webinar Registration – Maximizing Email – Maximizing Social Media – Maximizing Photos & Video – Maximizing GiveMN Mobile • Logo Packs – GiveMN Logo – Give to the Max Day 2013 Logo • GiveMN How-To Videos School Toolkit Click the GTMD Logo in Footer on www.GiveMN.org • Backpack Flyer Template • Email Template • Direct Mail Template • Radio PSA Template • Letter to the Editor Template • News Release Template • Give to the Max Day Preparation Checklist • Give to the Max Day Communication Tip Sheet GiveMN On The Road | 2013
  • 28. 28 Plan Your Fundraising • How does your school change the world? • How does your donor affect that change? • What inspires your donors? • Who’s the best voice to ask your donors? • Create your suggested donation amounts • Ask for recurring donations starting on GTMD • Ensure staff participation • Don’t be afraid to ask! GiveMN On The Road | 2013
  • 29. 29 Plan Your Communications • GiveMN Page • Your Own Web Page • Email - personalized as much as possible • Social Media – Facebook – Twitter with hashtag #GTMD13 – YouTube – Blog • Backpack Flyers, Postcards, Letters, & Phone Calls • Local Television, Radio, Newspaper, & Outdoor GiveMN On The Road | 2013
  • 30. 30 Plan Your Give to the Max Day • Power Hour Strategy • Engage Your Students to Communicate to Parents • Community Events & Volunteer Engagement • Media Outreach, Open House & Tours • Social Media Outreach – Create Facebook status and Twitter tweet templates that donors can easily copy and paste – Ask donors to re-post and re-tweet your good news! • Thanking Donors GiveMN On The Road | 2013
  • 31. 31 Plan Your Follow Up • Friday morning ‘thank you’ email and social media • Calls and/or hand-written notes to your best donors • Did you win a prize? Meet a goal? Raise a lot? Share the good news with your media partners! • Tell students about their community’s generosity • Remind donors that they can give to your school at any time throughout the year GiveMN On The Road | 2013
  • 32. 32 Great Examples Mission-Centered Branding: Oak-Land PTA ($7,675) Program Focus: Spectrum High School ($1,930)
  • 33. 3333 Contact Us schools@givemn.org 651.325.4281 GiveMN On The Road | 2013

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