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Reaching more donors on mobile devices in 2013
 

Reaching more donors on mobile devices in 2013

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By now you've heard plenty about how mobile technology is changing how people live their lives. It's clear that tablets and Smartphones are increasingly replacing laptops when it comes to personal ...

By now you've heard plenty about how mobile technology is changing how people live their lives. It's clear that tablets and Smartphones are increasingly replacing laptops when it comes to personal computing. Many industries are changing how they communicate, connect and do business to reach people on their mobile devices. But, do YOU have a deliberate plan for connecting with donors on their mobile devices?

On this webinar, we'll cover:

Current trends in mobile device sales and adoption in general
"Responsive web design" and what it means for your fundraising efforts
How to communicate with donors on their mobile devices
How to increase mobile giving using GiveMN Mobile

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  • http://mashable.com/2012/12/11/responsive-web-design/
  • http://thenextweb.com/insider/2013/01/14/worldwide-pc-shipments-fall-in-the-fourth-quarter-of-2012-to-90-4-million/
  • http://pewinternet.org/Reports/2012/MobileGiving.aspx
  • http://mashable.com/2012/12/11/responsive-web-design/
  • Which nonprofits would I like to see with a mobile app?
  • The Center for Spirituality and Healing is using their mobile app to deliver services. It provides soothing pictures and nature sounds to improve mood.“Unless an app makes a person’s life easier or better, the app won’t be used.” Beth KanterMobile apps are great if you want to educate, engage, entertain. Not so great for driving donations or even handling the donation process.
  • MIA is using their mobile app to deliver services: exhibit information, hours & location, audio tours, promote their YouTube channel videos, and promote membership/donations.“Unless an app makes a person’s life easier or better, the app won’t be used.” Beth KanterMobile apps are great if you want to educate, engage, entertain. Not so great for driving donations or even handling the donation process.
  • Nice Ride MN is a nonprofit that facilitates bike sharing in St. Paul. Their iPhone app is strickly for delivering services, finding available bikes and nearby stations and timing yourself so you don’t “Unless an app makes a person’s life easier or better, the app won’t be used.” Beth KanterMobile apps are great if you want to educate, engage, entertain. Not so great for driving donations or even handling the donation process.
  • http://thenextweb.com/dd/2013/01/13/30-new-inspiring-responsive-design-websites/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed:+TheNextWeb+(The+Next+Web+All+Stories)
  • Also, check Google Analytics to see how much of your web traffic is coming from mobile devices. Is it low? Find ways to increase it. Is it moderate to high? Great! Now, resolve to make the mobile experience even better for your site visitors in 2013!
  • An example of elegant use of a QR code in MNSights Magazine, a publication of Minnesota Philanthropy Partners. This QR code links to a video about the nonprofit featured in the print article.
  • A majority of people now check their social networks and post to them using their mobile devices. Consider how your messages and posts are reaching mobile users and how you’ll need to adjust what and how you post for this reality.Do use images and linksDon’t use images without a specific purpose (hey, check out the pictures from our holiday party)Don’t use links to long articles or reports without letting people know what to expect. (i.e. “… here’s the full report”)Do share short status updates or ask questionsDon’t post paragraph long status updatesDo “mention” people and organizations in your postsDo promote your own content, blog posts, acolades, etc. on your social networksDon’t go overboard. Be purposeful. All content should be evaluated on the basis of its utility to your audience.
  • Promoted posts on Facebook is a great, low cost way to get more eyes on your post and works especially well for reaching people on Facebook through their desktop or mobile device.

Reaching more donors on mobile devices in 2013 Reaching more donors on mobile devices in 2013 Presentation Transcript

  • Reaching more donors on their mobile devices in 2013
  • Jeff AchenGiveMN Digital Strategist
  • Our Agenda
  • How big of a dealis mobile, really? 4
  • How big of a dealis mobile, really? 5
  • What technology considerations should I be making?
  • Mobile Donation Options
  • MN Nonprofit Apps
  • MN Nonprofit Apps
  • MN Nonprofit Apps
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  • Be purposefully “mobile” 36
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  • Be “mobile” strategically 38
  • Mobile ads on Facebook 39
  • Be “mobile” strategically 40
  • Be “mobile” strategically 41
  • Your To-Do List 42
  • Your To-Do List 43
  • Questions, comments?