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#GTMD12: Maximizing mobile
 

#GTMD12: Maximizing mobile

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  • Make it easy for potentional donors to know about and use your mobile GiveMN page.Include the words “secure donations online or on your mobile device”Use QR codes and the website URL on flyers, newsletters and other printed materials that link to your GiveMN page.
  • Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total).  Our goal was to reach both patient families and employees. The call to action was around mobile device.  You'll see that we included the QR code without instructions.  Our guess was you knew how to use a QR code or not.  As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile.   That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.
  • Children’s Hospitals and Clinics of Minnesota sent flyers to be posted in every department in the hospital (260 total).  Our goal was to reach both patient families and employees. The call to action was around mobile device.  You'll see that we included the QR code without instructions.  Our guess was you knew how to use a QR code or not.  As a back-up, we also set-up a redirect (using the childrensmn.org domain) to our GiveMN profile.   That way, people could type in the URL if they didn't know what to do with the QR code.We only got one mobile gift.

#GTMD12: Maximizing mobile #GTMD12: Maximizing mobile Presentation Transcript

  • Maximizing Mobile
  • Maya Fehrs Nonprofit Outreach Specialist Jeff AchenGiveMN Digital Strategist
  • The M O B I L Eaudience is growing 3
  • How do we define mobile?Text Messaging – Costs: Standard messaging fees for donors; setup and annual processing fees for nonprofits – Limits: Set dollar amount – Pros: Mobile giving does not require a credit card; approx. 263 million mobile phone subscribers in the US, compared to only 221 million on the internet, and only 112 million households with televisionMobile Apps – Costs: as much as $30,000 or more – Limits: Donation processing still tricky, especially to multiple nonprofit projects or fundraisers – Pros: Provides a much cleaner, more FUNctional experience for mobile usersMobile Optimized Sites – Costs: Dependent on your current website design and creation costs, check with your web design team – Limits: Only limited by design and imagination – Pros: Lower cost and cross platform functional
  • GiveMN Mobile
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  • Examples from Minnesota Nonprofits St. Olaf College posted QR codes on flyers around campus during Give to the Max Day 2011. .01% of gifts came through a mobile device, but those gifts ranged from $10 to $1,000. Mobile users ranged in age from 24-69. 21
  • Examples from Minnesota Nonprofits Children’s Hospitals and Clinics of Minnesota posted flyers in every dept. in their hospital. Their goal: reach patient families and employees. 22
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  • MOBILE STRATEGY 25
  • Examples from Minnesota Nonprofits HOWA Family Center found that the easiest way to communicate with their volunteer mentors (high school students) was through text messaging. Anecdotally, it’s working to engage more mentors. Texting and GiveMN Mobile could work for engaging young donors. 26
  • MOBILE STRATEGY 27
  • MOBILE STRATEGY 28
  • MOBILE STRATEGY 29
  • MOBILIZE 30
  • MOBILIZE 31
  • Questions, comments?