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Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
Everything PTAs/PTOs Need to Know About Give to the Max Day 2013
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Everything PTAs/PTOs Need to Know About Give to the Max Day 2013

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  • 1. 11 Get the Most Out of Give to the Max Day Everything PTAs Need to Know about GTMD 10:00 – 11:00 a.m. GiveMN On The Road | 2013
  • 2. 2 Today’s Agenda • Introduction to GiveMN • Give to the Max Day Details for PTAs • How GiveMN.org Works • How to Set Up Your School Page • Digital Fundraising Tips & Tricks GiveMN On The Road | 2013
  • 3. 3 Introduction to GiveMN Who? GiveMN On The Road | 2013
  • 4. 4 Your GiveMN Team GiveMN On The Road | 2013 Dana Nelson Executive Director Daniel Moore Development & Partnerships Manager Jeff Achen Digital Strategist Leona Thao School Outreach & Partnership Coordinator Alsa Bruno School Outreach & Partnership Coordinator Nina Gazel Nonprofit Outreach & Partnership Coordinator Olivia James Nonprofit Outreach & Partnership Coordinator AmeriCorps VISTA TeamGiveMN Staff
  • 5. 5 About GiveMN • A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online. • An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners. • Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond. • Partners with Razoo to provide creative giving events and state-of-the-art technology. GiveMN On The Road | 2013
  • 6. 6 About Give to the Max Day • Started in 2009 as a launch event for GiveMN • The Great Minnesota Give Together • Now, the biggest online giving event in the world • Raised $16,391,905 in 2012 – 4,381 Organizations – 53,339 Donors • Schools raised $575,000 in 2012 – 255 Schools – 7,000 Donors GiveMN On The Road | 2013
  • 7. 7 Give to the Max Day Details for Schools When? GiveMN On The Road | 2013
  • 8. 8 GTMD13 Prizes Leaderboard Structure Based on Guidestar Data and ZIP Code Schools are eligible to compete in the following leaderboards (outside the 7-county metro) Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised First Place $10,000 Second Place $7,500 Third Place $5,000 Fourth Place $2,500 Fifth Place $1,000 Sixth Place $500 Seventh Place $500 Eighth Place $500 Ninth Place $500 Tenth Place $500 GiveMN On The Road | 2013
  • 9. 9 GTMD13 Prizes Hourly Golden Tickets Donations Drawn Randomly Every Hour Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours Power Hours NEW! School Raising the Most Dollars during each power hour will get $1,000! 2:00 – 2:59 a.m. 5:00 – 5:59 5:00 – 5:59 6:00 – 6:59 p.m. 11:00 – 11:59 p.m. GiveMN On The Road | 2013
  • 10. 10 GTMD13 Details Mall of America Event • Livestream coverage by The UpTake, broadcast on GiveMN.org • Interviews with nonprofits & schools • Live performances by musicians Minimum Donation • $10.00 minimum donation • No maximum gift amount Scheduled Giving • Starting Nov. 1, donors can schedule their gift to be transacted on GTMD Fees • A transaction and processing fee of 4.9% is applied to all transactions • 100% of a donor’s gift is deductible GiveMN On The Road | 2013
  • 11. 11 How to Set Up Your School Page Where? GiveMN On The Road | 2013
  • 12. 12 Find Your School Page GiveMN On The Road | 2013
  • 13. 13 Create a User Account GiveMN On The Road | 2013
  • 14. 14 Get Started GiveMN On The Road | 2013
  • 15. 15 Get Started GiveMN On The Road | 2013
  • 16. 16 Claim Admin Access of Your Page GiveMN On The Road | 2013
  • 17. 17 Edit GiveMN On The Road | 2013
  • 18. 18 Images/Videos GiveMN On The Road | 2013 3xPages with photos typically raise 3x more in donations than pages without 4xPages with video typically raise 4x more in donations than pages without
  • 19. 19 Thank Donors GiveMN On The Road | 2013
  • 20. 20 Share: Website Widget GiveMN On The Road | 2013
  • 21. 21 Donations & Disbursements GiveMN On The Road | 2013
  • 22. 22 Matching Grants GiveMN On The Road | 2013 Start: 11/14/2013 End: 11/14/2013
  • 23. 23 Digital Fundraising Tips & Tricks How? GiveMN On The Road | 2013
  • 24. 24 • Archived Webinars on GiveMN Resource Center – Maximizing Email – Maximizing Social Media – Maximizing Photos & Video – Maximizing GiveMN Mobile • Logo Packs – GiveMN Logo – Give to the Max Day 2013 Logo • GiveMN How-To Videos School Toolkit Click the GTMD Logo in Footer on www.GiveMN.org • Backpack Flyer Template • Email Template • Direct Mail Template • Radio PSA Template • Letter to the Editor Template • News Release Template • Give to the Max Day Preparation Checklist • Give to the Max Day Communication Tip Sheet GiveMN On The Road | 2013
  • 25. 25 Plan Your Fundraising • How does your school change the world? • How does your donor affect that change? • What inspires your donors? • Who’s the best voice to ask your donors? • Create your suggested donation amounts • Ask for recurring donations starting on GTMD • Ensure staff participation • Don’t be afraid to ask! GiveMN On The Road | 2013
  • 26. 26 Plan Your Communications • GiveMN Page • Your Own Web Page • Email - personalized as much as possible • Social Media – Facebook – Twitter with hashtag #GTMD13 – YouTube – Blog • Backpack Flyers, Postcards, Letters, & Phone Calls • Local Television, Radio, Newspaper, & Outdoor GiveMN On The Road | 2013
  • 27. 27 Plan Your Give to the Max Day • Power Hour Strategy • Engage Your Students to Communicate to Parents • Community Events & Volunteer Engagement • Media Outreach, Open House & Tours • Social Media Outreach – Create Facebook status and Twitter tweet templates that donors can easily copy and paste – Ask donors to re-post and re-tweet your good news! • Thanking Donors GiveMN On The Road | 2013
  • 28. 28 Plan Your Follow Up • Friday morning ‘thank you’ email and social media • Calls and/or hand-written notes to your best donors • Did you win a prize? Meet a goal? Raise a lot? Share the good news with your media partners! • Tell students about their community’s generosity • Remind donors that they can give to your school at any time throughout the year GiveMN On The Road | 2013
  • 29. 29 Great Examples Mission-Centered Branding: Oak-Land PTA ($7,675) Program Focus: Spectrum High School ($1,930)
  • 30. 3030 Contact Us schools@givemn.org 651.325.4281 GiveMN On The Road | 2013

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