Everything charter schools need to know about Give to the Max Day

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Everything charter schools need to know about Give to the Max Day

  1. 1. 11 Get the Most Out of Give to the Max Day Everything Charter Schools Need to Know about GTMD 10:00 – 11:00 a.m. GiveMN On The Road | 2013
  2. 2. 2 Today’s Agenda • Introduction to GiveMN • Give to the Max Day Details for Charter Schools • How GiveMN.org Works • How to Set Up Your School Page • Digital Fundraising Tips & Tricks GiveMN On The Road | 2013
  3. 3. 3 Introduction to GiveMN Who? GiveMN On The Road | 2013
  4. 4. 4 Your GiveMN Team GiveMN On The Road | 2013 Dana Nelson Executive Director Daniel Moore Development & Partnerships Manager Jeff Achen Digital Strategist Leona Thao School Outreach & Partnership Coordinator Alsa Bruno School Outreach & Partnership Coordinator Nina Gazel Nonprofit Outreach & Partnership Coordinator Olivia James Nonprofit Outreach & Partnership Coordinator AmeriCorps VISTA TeamGiveMN Staff
  5. 5. 5 About GiveMN • A collaborative nonprofit venture to transform philanthropy in Minnesota by growing charitable giving and moving more of it online. • An independent 501(c)(3) organization and an affiliate of Minnesota Philanthropy Partners. • Funded by organizations, foundations, corporations, and individual donors from across Minnesota and beyond. • Partners with Razoo to provide creative giving events and state-of-the-art technology. GiveMN On The Road | 2013
  6. 6. 6 About Give to the Max Day • Started in 2009 as a launch event for GiveMN • The Great Minnesota Give Together • Now, the biggest online giving event in the world • Raised $16,391,905 in 2012 – 4,381 Organizations – 53,339 Donors • Schools raised $575,000 in 2012 – 255 Schools – 7,000 Donors GiveMN On The Road | 2013
  7. 7. 7 Give to the Max Day Details for Schools When? GiveMN On The Road | 2013
  8. 8. 8 GTMD13 Prizes Leaderboard Structure Based on Guidestar Data and ZIP Code Schools are eligible to compete in the following leaderboards (outside the 7-county metro) Leaderboard Prizes Same for Each Leaderboard Based on Dollars Raised First Place $10,000 Second Place $7,500 Third Place $5,000 Fourth Place $2,500 Fifth Place $1,000 Sixth Place $500 Seventh Place $500 Eighth Place $500 Ninth Place $500 Tenth Place $500 GiveMN On The Road | 2013
  9. 9. 9 GTMD13 Prizes Hourly Golden Tickets Donations Drawn Randomly Every Hour Super-sized Golden Ticket Donations Drawn Randomly After 24 Hours Power Hours NEW! School Raising the Most Dollars during each power hour will get $1,000! 2:00 – 2:59 a.m. 5:00 – 5:59 5:00 – 5:59 6:00 – 6:59 p.m. 11:00 – 11:59 p.m. GiveMN On The Road | 2013
  10. 10. 10 GTMD13 Details Mall of America Event • Livestream coverage by The UpTake, broadcast on GiveMN.org • Interviews with nonprofits & schools • Live performances by musicians Minimum Donation • $10.00 minimum donation • No maximum gift amount Scheduled Giving • Starting Nov. 1, donors can schedule their gift to be transacted on GTMD Fees • A transaction and processing fee of 4.9% is applied to all transactions • 100% of a donor’s gift is deductible GiveMN On The Road | 2013
  11. 11. 11 How GiveMN.org Works What? GiveMN On The Road | 2013
  12. 12. 12GiveMN On The Road | 2013 GiveMN Works for Donors
  13. 13. 13 GiveMN Works for Schools GiveMN On The Road | 2013
  14. 14. 14 How to Set Up Your School Page Where? GiveMN On The Road | 2013
  15. 15. 15 Get Started GiveMN On The Road | 2013
  16. 16. 16 Get Started GiveMN On The Road | 2013
  17. 17. 17 Claim Admin Access of Your Page GiveMN On The Road | 2013
  18. 18. 18 Edit GiveMN On The Road | 2013
  19. 19. 19 Images/Videos GiveMN On The Road | 2013 3xPages with photos typically raise 3x more in donations than pages without 4xPages with video typically raise 4x more in donations than pages without
  20. 20. 20 Thank Donors GiveMN On The Road | 2013
  21. 21. 21 Share: Website Widget GiveMN On The Road | 2013
  22. 22. 22 Donations & Disbursements GiveMN On The Road | 2013
  23. 23. 23 Matching Grants GiveMN On The Road | 2013 Start: 11/14/2013 End: 11/14/2013
  24. 24. 24 Digital Fundraising Tips & Tricks How? GiveMN On The Road | 2013
  25. 25. 25 • Archived Webinars on GiveMN Resource Center – Maximizing Email – Maximizing Social Media – Maximizing Photos & Video – Maximizing GiveMN Mobile • Logo Packs – GiveMN Logo – Give to the Max Day 2013 Logo • GiveMN How-To Videos School Toolkit Click the GTMD Logo in Footer on www.GiveMN.org • Backpack Flyer Template • Email Template • Direct Mail Template • Radio PSA Template • Letter to the Editor Template • News Release Template • Give to the Max Day Preparation Checklist • Give to the Max Day Communication Tip Sheet GiveMN On The Road | 2013
  26. 26. 26 Plan Your Fundraising • How does your school change the world? • How does your donor affect that change? • What inspires your donors? • Who’s the best voice to ask your donors? • Create your suggested donation amounts • Ask for recurring donations starting on GTMD • Ensure staff participation • Don’t be afraid to ask! GiveMN On The Road | 2013
  27. 27. 27 Plan Your Communications • GiveMN Page • Your Own Web Page • Email - personalized as much as possible • Social Media – Facebook – Twitter with hashtag #GTMD13 – YouTube – Blog • Backpack Flyers, Postcards, Letters, & Phone Calls • Local Television, Radio, Newspaper, & Outdoor GiveMN On The Road | 2013
  28. 28. 28 Plan Your Give to the Max Day • Power Hour Strategy • Engage Your Students to Communicate to Parents • Community Events & Volunteer Engagement • Media Outreach, Open House & Tours • Social Media Outreach – Create Facebook status and Twitter tweet templates that donors can easily copy and paste – Ask donors to re-post and re-tweet your good news! • Thanking Donors GiveMN On The Road | 2013
  29. 29. 29 Plan Your Follow Up • Friday morning ‘thank you’ email and social media • Calls and/or hand-written notes to your best donors • Did you win a prize? Meet a goal? Raise a lot? Share the good news with your media partners! • Tell students about their community’s generosity • Remind donors that they can give to your school at any time throughout the year GiveMN On The Road | 2013
  30. 30. 30 Great Examples Mission-Centered Branding: Oak-Land PTA ($7,675) Program Focus: Spectrum High School ($1,930)
  31. 31. 3131 Contact Us schools@givemn.org 651.325.4281 GiveMN On The Road | 2013

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