Ecology of
an Improved Society
through
People-Centered Design
Joy Tang | oneVillage Foundation | www.onevillagefoundation.org | joy@onevillagefoundation.org
1 Ecology of an Improved Society through People-Centered Design
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2010
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Best Practices
of
Doing Good & Doing Well
Ecology of an Improved Society through People-Centered Design
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2010
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Design like You Care
A low cost
audio player/recorder
with special features
for Knowledge Sharing
and Literacy Learning
Ecology of an Improved Society through People-Centered Design
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2010
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Design like You Can
• a potent learning tool
designed and built especially
for children in developing
countries, living in some of
the most remote
environments.
• built-in wireless
• unique screen that is
readable under direct
sunlight
• extremely durable
• brilliantly functional
• energy-efficient
• fun
Ecology of an Improved Society through People-Centered Design
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2010 October 24, 2009

Design like You Dare
Ecology of an Improved Society through People-Centered Design
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2010
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Design Like You Must
50x15 A Connected Global Population
Ecology of an Improved Society through People-Centered Design
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Design Like You are NO Evil
Ecology of an Improved Society through People-Centered Design
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2010
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Design Like You Did Your Homework
From the communication with
policy makers to the
selection sourcing – are we
doing our homework as
customers?
http://www.patagonia.com/web
/eu/footprint/index.jsp
Ecology of an Improved Society through People-Centered Design
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2010
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Design Like You Live
• affordable cost
• open source enabled
• self-healing wireless mesh
• Wireless Africa alliances –
dissemination of innovation
Network upgrade for
Winneba Open Digital Village
Wireless Network, Ghana
Ecology of an Improved Society through People-Centered Design
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2010
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Design Like You Mean It
• walk the gounds thoroughly
• interview local residents and
experts as mentors
• step-by-step block building
• use gloable resources and flow
with agility
Ecology of an Improved Society through People-Centered Design
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2010
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3 stories
3 designs
Global impact
Ecology of an Improved Society through People-Centered Design
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2010
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Doug Engelbart
Father of the Mouse
Pioneer of ICT
Credited with helping to develop the personal
computer
Inventor of the mouse
Social network theorist
developing ICT systems to improve human
collective IQ though Networked Improvement
Communities (NIC)
From left to right Glen Johnson (open
His work is a large part of oneVillage mission
source innovator), Jim Forster
(distinguished engineer at cisco) -
‘Technology is not the solution in itself but as Doug Engelbart (inventor of the
an enabler of strategies to increase human mouse) and Joy Tang.
capacity & potential’
Ecology of an Improved Society through People-Centered Design
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2010
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Vic Hayes
Father of Wifi
Hayes has made his name not by
inventing new technologies but by
standardizing them.
Created many of the protocols that
govern the Internet today (how e-
mail travels from sender to recipient)
Chaired IEEE Committee & developed
standards for wireless local-area
networks (WLANs) - 802.11
Participated in the 2006 AirJaldi
Summit
Vic at AirJaldi Summit (wireless mesh) in
Dharamsala, India in 2006
Helped OVF establish Open Digital
Village in Ghana
Ecology of an Improved Society through People-Centered Design
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Mary Lou Jepsen
Created largest ambient displays ever; a holographic
display over a city block;
former Chief Technology Officer, Intel Display
Division
Joined OLPC to lead the laptop through development
and into high volume mass production;
Invented the OLPC's sunlight-readable display
technology & its ultra-low power management
system
Transformed these inventions into high volume mass
production rapidly and started Pixel Qi, to
commercialize the technologies she invented at
OLPC.
Ecology of an Improved Society through People-Centered Design
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2010
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oneVillage
Design
&
Practices
Ecology of an Improved Society through People-Centered Design
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2010
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whole
systems people-
design: centered
radiant design
listening
conscious
choice
trus
cooperation
based integrative
economy approach
16 £¢¡ ©¨§¦¥¤
Ecology of an Improved Society through People-Centered Design 2010 October 24, 2009

Design for Value Alignment
Not For-Profit
oneVillage Foundation
Development
Partners
Employees/
For-Profit Volunteers
NGO oneVillage.biz
Partners
Partners Employees
Share
Customers
Holders
Donors Community
Environment
Ecology of an Improved Society through People-Centered Design
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2010 October 24, 2009

Who Cares?
Social Enterprise Oriented – doing good and doing well
Ethically Grounded – for happiness, cherish others
Net Savvy - use of Web 2.0 tools to ‘peer 2 peer’
Bridge the Digital Design – resources maximization
Sharing of Human Intellect – what’s the content?
LOTS!
‘Blessed Unrest: How the Largest Movement in the World Came into Being’
~ by Paul Hawken
Ecology of an Improved Society through People-Centered Design
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2010
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Evolution & Design of ‘Digital Center’
1997: GDLN - World Bank - e-commerce, pioneered
global networking eCenter concept for the top-down
leaders
1999: Leland Initiative Digital Center – government;
Scalability – e-Government, connect the last mile rural
villages
2000: HP e-Inclusion – private sector/ sustainable
model non-existent - emerging markets
Today: community center concept - local/cultural –
web2.0
Ecology of an Improved Society through People-Centered Design
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2010
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Education as a Tool for Conscious Living
UNESCO's Decade of Education
in Sustainable Development
Goals:
Integrate eco-living into all aspects of education and
learning
Encourage changes in behavior to create a more
sustainable future
Ensure a just society for present and future
generations
Ecology of an Improved Society through People-Centered Design
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2010
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Corporate Shift:
Cisco a Case Study for Digital Philanthropists?
2000 - Cisco Foundation formed to enable workers to
shift to more social/ community work;
2001 responding to non-profit sector and corporate
social responsibility. Cisco Fellows for Community
Development show the human face of Cisco;
2002 - Cisco Network Academy & Learning Network
launched enabling ICT4D in emerging markets;
2006 – Emphasis on the ‘Human Network;’
2009 - Cisco's “Smart Grid” creating jobs, while
modernizing the power grid in USA & expanding
markets.
Ecology of an Improved Society through People-Centered Design
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2010
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OVF Holistic ICT ‘Digital Philanthropy’ Tools
Effective use of ICT including Web 2.0 tools
Immersion in holistic thinking approach with a focus
on how to facilitate
Strong ethical foundation for service work and
learning based on values of Buddhism
Understanding of the concept of social network and
social entrepreneurism
Method of analysis that asks the tough questions to
find the best and most sustainable ICT appropriate
solution
Ecology of an Improved Society through People-Centered Design
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2010
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Open Digital Villages
5 Key Transformational Aspects
Wireless Network - Low cost disruptive technology that
links people in the community together
Social Enterprises - Create jobs & through business
incubation driven by community needs
R&D on Open Source Technologies - low cost and easy to
use
Affordable Computing - Reliable, efficient and suited to
challenging conditions
Solar Powered Telecenters - Promote sustainable
technologies
Ecology of an Improved Society through People-Centered Design
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2010
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Digital Philanthropist Needed
One at a Time.
You are the One.
Ecology of an Improved Society through People-Centered Design
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2010
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References
Wiki
http://www.wodiv.opendigitalvillage.net/index.php?title=OV
F_Ghana_Ecotour
YouTube 1VDG Channel
http://www.youtube.com/user/1VDG
Facebook Group
http://www.facebook.com/pages/oneVillage-Development-
Group/261198490356
Blog
http://blog.onevillage.tv/
Flickr
http://www.flickr.com/photos/1village/
Ecology of an Improved Society through People-Centered Design
£¢¡
2010
©¨§¦¥¤ October 24, 2009