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Taking the Mystery Out of Social Media!
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Taking the Mystery Out of Social Media!


A Presentation on Utilizing Social Media to: …

A Presentation on Utilizing Social Media to:
1. Build your Personal Brand
2. Promote your event and engage attendees before, during and after the event
3. The Basics of Blogging

Published in Technology , Business
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  • I’m Paul Wehking with Omnipress – How many of you out there are social media experts? Okay, I’m not like you guys! All of you who didn’t raise your hand… I’ll assume that means you don’t view yourself as a social media expert… I’m more like you. I have a facebook account, a LinkedIn account a twitter account and so on but I do not live a breath the stuff like my colleague here Mr. McCurry. MIKE… tell us about your social media background and take us into our objectives for this session.
  • So what is social media… here’s one take on it from a Google staffer.If this is how you feel, perhaps you need to do it better!! Maybe we can help in the next few minutes…
  • Now if you feel like the social media world is like this … busy, noisy, confusing, you’re right. Social medial isn’t going away…. It’s everywhere and growing faster than ever…. But you know this already. For some of us, that leads to feeling like this…
  • Hopefully our remarks will help take the mystery out of Social Media a bit.
  • PAUL
  • PAUL: Are you sure you members or customers aren’t using social technology? They are in one way shape or form perhaps a little, perhaps a lot
  • What do you want to do? The basic usual objectives are these
  • What do you want to do? The basic usual objectives are these
  • How dowe get our orgs involved Promote and Create Energy for your events
  • PAUL: As planners… You need to look at yourself as an enabler of conversations…Facilitator of relationshipsMembers. Speakers, attendee, sponsors reach more attendee… adding value to your organization or event so your audience returnsAs suppliers, selling is not allowed. You need to be in the conversation a contributor, provide insights of value, a thought leader, an expert to help solve problems…. To build brand… or relationships as a industry partner, not a seller.MIKE: Using Social media tools is really a forum for helping people, not selfish.
  • CrowdSource – post event evals, email, outpostsStakeholders – Staff, Speakers, Suppliers, Members/attendees, Venue
  • How dowe get our orgs involved Promote and Create Energy for your events
  • PAUL: Here’s one more. Mike can you tell us a bit about Event Camp that you just completed? MIKE: talks here about event camp – BEFORE, DURING and AFTER - Twitter friends > enthusiasm grew > started event > added community (by Omnipress) Explain the Event Camp Experience.
  • How dowe get our orgs involved Promote and Create Energy for your events
  • How dowe get our orgs involved Promote and Create Energy for your events
  • PAUL: Now we want to share a couple of specific examples with you…
  • PAUL: Freedom of info… blah blah
  • PAUL
  • PAUL
  • Now here is where the power of the network comes in. Mike, and these other folks have now been in front of Mike – can you explain this sequence to us a bit
  • MIKE
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  • PAUL
  • PAUL: To get the complete “How To’s….” go to or google “Twitter Guide Book”
  • PAUL
  • PAUL: Thank you all and have a great afternoon…


  • 1. Taking the mystery out of social media
  • 2. Hi, I’m @paulwehking
    and I’m @MichaelMcCurry
  • 3. Learning Objective #1
    How to Use Social Media to:
    • Build Personal Brand
    • 4. Promote and Create Energy for Your Event
  • Learning Objective #2
    Learn Basics of Blogging
    • Why It’s an Important Communication Tool
    • 5. Building an Event Blog
    • 6. How to Create Traffic
  • 7. the landscape
  • 8.
  • 9. What is Social Media?
  • 10. The Fiction
    • Social Media is a clever sales approach quickly leading to new business opportunities.
    • 11. Social Media is a new marketing channel to push my products and services out to the marketplace.
  • The Fiction
    • Social Media use requires endless hours of navigating web sites, and writing messages & content.
    • 12. Social Media is Free – There is no cost to its use!
  • The Facts
    Messaging (media) used to promote social dialogue in a “many to many format.”
    Uses Internet or “web-based” Technology Tools as the delivery channel(s)
  • 13. The Facts
    Social Media Promotes:
    • Relationship Building
    • 14. Reputation (Credibility)
    • 15. Collaboration (Engagement)
    • 16. Awareness (Branding)
  • Why Should I Care About Social Media?
  • 17.
  • 18. Building Your Personal Brand!
    Determine Your Strategy
    Identify Message Channels
    Execute Consistently!
  • 19. What is Your Personal Strategy?
    Build Personal Friendship Network
    Connect with Family
    Create/Build Business relationships
  • 20. Where Will I Spend My Time?
  • 21. Budget Your Time Wisely
    Find Your Tribe!
  • 22. Social Media For Events
    How Do I Build Interest and Engage My Audience?
  • 23. See Yourself….
  • 24. Enhance ExperienceBefore, During & After
  • 25. Before the Event
    • Crowd Source Content
    • 26. Stakeholders Part of Plan
    • 27. “Outpost” Presence
  • Before the Event
    • Start the Conversation
    • 28. Blog on event site
    • 29. “Outposts” drive traffic
    • 30. Event “Social” Community
  • Relationships
  • 31. During the Event
    Hashtag Community - #Event
    TweetUps - early
    Live Bloggers – video, pix, stories
  • 32. After the Event
    • Stimulate discussion of Content & Events
    • 33. Video/Audio Archives
    • 34. Use all Social channels
    • 35. Advance Promotion –Next Event
  • A case study
    A short case study…
    From an interview with Deidre Irwin Ross, CMP
    – Director of Conferences, ALA
  • 36. Power to the people!
    “Whatever happens, happens”
  • 37. How ALA uses Twitter
    • Conversation channel #ala10
    • 38. Customer service
    • 39. Event info
    • 40. Attendee interaction
  • The ROI at this point is the enthusiasm and the participation of our members, especially the younger ones. 
    …It (Twitter) adds a new perspective and vibrancy to the membership and to our conferences.”
    Deidre Irwin Ross, MHA, CMP, CAE
    Director, Conference Services
    American Library Association
  • 41. Anatomy and evolution of a Tweet stream
  • 42. Blogging 101
    Why are Blogs Important Communication Tools?
  • 43. Face of Your Brand
    Rich, Deep Content
    Thought Leadership Forum
    User Friendly
    Collaborative Journalism at It’s Best!
  • 44. Building An Event Blog
    Determine Objectives
    Select a Blog Host
    Create the Blog Site
    Generate the Content
  • 45. Event Blog Objectives
    Who is Targeted Audience?
    Organization Staff
  • 46. Event Blog Objectives
    What will be the Content?
    Event Information
    Industry Hot Topics
  • 47. Event Blog Objectives
    Who are the Authors?
    Staff Champions
    Industry Experts
  • 48. Event Blog Objectives
    Blog Standards?
    • Frequency of Posts
    • 49. Chain of Communication
    • 50. Moderation
  • Select a Blog Host
  • Select a Blog Host
    • Self-Hosted Blog (Custom)
  • 54. How To Generate Traffic?
    Link All Social Networks to Blog
    Targeted Messaging through all Marketing Channels
    Encourage Subscriptions
    Leverage “Bloggerverse”
    How to utilize Social Media to:
    Build Your Personal Brand
    Promote and Create Energy for Your Event
    Basics of Blogging
    Why It’s an Important Communication Tool
    Building an Event Blog & Generating Traffic
  • 56. “Version one
    is better
    than version none!”
    - David Nour
  • 57.
  • 58. Resources