The ROI at this point is the enthusiasm and the participation of our members, especially the younger ones. …It (Twitter) adds a new perspective and vibrancy to the membership and to our conferences.” Deidre Irwin Ross, MHA, CMP, CAE Director, Conference Services American Library Association
Anatomy and evolution of a Tweet stream 613Followers 212Followers 1064Followers
Blogging 101 Why are Blogs Important Communication Tools?
Face of Your Brand Rich, Deep Content Thought Leadership Forum User Friendly Collaborative Journalism at It’s Best!
Building An Event Blog Determine Objectives Select a Blog Host Create the Blog Site Generate the Content
Event Blog Objectives Who is Targeted Audience? Customers/Members Suppliers/Vendors Organization Staff
Event Blog Objectives What will be the Content? Event Information Industry Hot Topics Collaboration
Event Blog Objectives Who are the Authors? Staff Champions Customers/Members Vendors/Suppliers Industry Experts
How To Generate Traffic? Link All Social Networks to Blog Targeted Messaging through all Marketing Channels Encourage Subscriptions Leverage “Bloggerverse”
LEARNING LESSONS TODAY How to utilize Social Media to: Build Your Personal Brand Promote and Create Energy for Your Event Basics of Blogging Why It’s an Important Communication Tool Building an Event Blog & Generating Traffic
“Version one is better than version none!” - David Nour