Twitter 101 orgpro

Michael M McCurry, CMP Strategic Account Manager Experient, Inc .

Today’s Learning Objectives
Strategically setup your own Twitter account
Understand and apply the basic Twitter terms
Toolbox of Twitter-based applications

My Professional Card
32 year Event Professional
Active in Industry Organizations
Passionate About Technology
Frequent Presenter at Industry Events
Intrigued by Adult Learning Concepts and Innovative Event Design

My Personal Side
Father of Two Awesome Children
Singer/Songwriter/Musician
Writer/Blogger
Harley Rider
Professional Sports Fan
Foodie – Love to Cook
The Movies!

What is Twitter?
Twitter is a free social networking and micro-blogging service that enables its users to send and read other users’ updates known as tweets .

A blog (a portmanteau of the term " web log” ) is a type of website or part of a website .

Twitter Facts?
Tweets are 140-characters or less
105 + million users (as of 4/2010)
300,000 new users per day
What we have to do is deliver to people the best and freshest most relevant information possible. We think of Twitter as it's not a social network, but it's an information network. It tells people what they care about as it is happening in the world. — Evan Williams

Objective #1: Strategically Setup Your Own Twitter Account
Maximize your marketing reach
Create impact as a Twitter user

What is Your Twitter Objective?
Meeting new people
Thought Leadership
Customer service
News
Research
Hobbies
Following celebrities
Event Promotion/Engagement

For Some, It’s About Daily Life
What you had for lunch
How you slept
What’s going on at work
Random musings

For Others, It’s About Following Stars
Ashton Kutcher has over 4,000,000 followers!
@TheEllenShow

Breaking “Real-time” News
Formal: CNN Breaking News @cnnbrk
Informal: Those you follow

Customer Service
Companies use Twitter to LISTEN to the conversation
Engaged companies even respond
@southwestair, @starbucks, @jetblue, @ComcastBonnie, @TurboTax, Comcastcares

For Most People, It’s About Relationships
Converse with Friends
Find like-minded people
Shared Learning
Convert online relationships to real ones (personal and business)
Business Opportunity
Lifelong Friends

Create An Account

Setup Profile Page

Example of Profile Page http://twitter.com/michaelmccurry

Maximize your marketing reach
“ User Name” Should Identify You and Be Easy to Search
Bio Should Describe Areas of Interest
Photo Should Reflect Your User Goals

Group Exercise
Identify your Twitter Purpose
Create a Bio – two sentences or less
Share with a partner

Navigating Twitter
Communication with Users
#2: Understand & Apply Basic Twitter Terms:

Navigating Twitter
How to Connect With People
Follow friends, family, colleagues
Import Email Addresses
Directories of like-minded people
Hashtags
Who Do Others Follow?

www.twellow.com

Understanding Hashtags
Reference tag depicted by #<keyword(s)> (i.e. #orgpro)
Used to Create Communities of mutual Interest (i.e. conferences)
Chat Sessions or Discussion Groups
Many uses for Meetings and Events
Hybrid Events (Remote & F2F attendees)
Engage Attendees before the event
Speaker Q&A

Hashtag Search Tool .com

Navigating Twitter
Your “Home Page”
Creating, viewing and responding to tweets
@replies
ReTweets (RT’s)
@mentions & Direct Messages
Search Features, Lists & Trending topics

Your Posts go Here Ppl you follow posts are displayed here

Communication With Users
Build Your Personal Brand
Embrace a Spirit of “helpful”
Comment on Tweets or “Retweet” them
Post Links to articles and items of interest
Respond to User Questions
Share Opinions or perspectives

Twitter Etiquette
Do’s
Be Yourself (transparent)
Add Detail to @replies and RT’s for context
Pause between Tweets
Take individual conversations Private (DM)
Use the “Magic” words often and the “Golden Rule”
Give Compliments Freely
Remember Everyone Can Hear You!
Dont’s
Self Promote
Tweet in an altered state
Be “Disagreeable”
Spam or you will lose followers
Rudeness in life is the same in Twitter

Group Exercise
Think of a helpful piece of information
Share it in two sentences or less with a partner (partner now does the same with you)
Share the message you were given with someone else

Greater Efficiency
Enhanced Twitter Experience
#3: Toolbox of Applications

Efficiency Tools
Tweetdeck (Download)
Tweetchat (Web based)
WTHashtag (Web based)

Tweetdeck
Quick views
Auto-shortening
Schedule Tweets
Translate to other language
Multiple accounts and platforms
Twitter
Facebook (personal and business)
LinkedIn (personal only)
Foursquare
MySpace

View tweets and @replies all on one screen Post tweets quickly and easily shorten hyperlinks Create customized groups so you don’t miss your favorite tweeters. Tweet from multiple accounts and to Facebook, LinkedIn and MySpace

Paper.li

Twitter Mobile Applications
Windows CE
ceTwit
iPhone
TweetDeck
Tweetie 2
Twittelator Pro
Blackberry
UberTwitter
Seesmic
The Official Twitter App
Android
Seesmic
Twidroid
HootSuite
Palm Pre
Twee
Tweed
TweetMe

Other Tools and Resources
www.mashable.com – Great Info on All things Social
www.friendorfollow.com – Manage your Following and Followers
www.untweeps.com – Get rid of “Dead wood” tweeps that aren’t active.

Questions & Discussion

Acknowledgements
Jessica Levin, CMP
President & Chief Connector
7 Degrees Communication
Phone: 908-294-5010
E-mail: jlevin@sevendegreescommunications.com

Contact Me Anytime Michael M McCurry, CMP Strategic Account Manager Experient, Inc. Twitter: http://twitter.com/michaelmccurry Blog: Http://www.michaelmccurry.net Email: [email_address] Phone: 847-825-0243

Twitter 101 orgpro

by Michael M McCurry on Jul 14, 2010

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