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To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
To hybrid or not to hybrid
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To hybrid or not to hybrid

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A slide deck following up my session at PCMA 2011 Convening Leaders Live Learning Lounge

A slide deck following up my session at PCMA 2011 Convening Leaders Live Learning Lounge

Published in: Technology
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  • Welcome My Background Industry 31 yrs. PCMA Member since 1993 Social Media since 2006 (SL) Twitter,LinkedIn and Facebook one year.
  • For purposes of this conversation I would like to take a moment and explain to you the Definition of a Hybrid Event.
  • Transcript

    • 1. To Hybrid or Not Hybrid, That is the Question!
    • 2.
      • Michael McCurry, CMP
        • Strategic Account Manager , Experient
        • 2011 PCMA Chairman , Social Media Advisory Board
        • 2010 GMC PCMA Immediate Past President
    • 3. My Personal Side
      • Father of Two Awesome Children
      • Singer/Songwriter/Musician
      • Writer/Blogger
      • Harley Rider
      • Professional Sports Fan
      • Foodie – Love to Cook
      • The Movies!
    • 4. Today’s Agenda
      • What is a Hybrid Event?
      • Storytelling – A Hybrid Event Case Study
      • Should Your Event be Hybrid -- The Litmus Test
    • 5. Definition of Hybrid Event: Online (remote) and face2face event attendees and presenters connecting with one another utilizing one or more technology components.
    • 6. A Hybrid Event Case Study Greater Midwest Chapter, PCMA 2009 September Educational Event
    • 7. 2009 GMC Chapter Strategic Focus
      • Sustain or Increase Professional Planner Attendance at Events
      • Events Access increased across entire six-state chapter region
      • Create opportunities to attract new members
      • Establish GMC as technology and education innovation leader
    • 8. The Solution: A Hybrid Event
      • Live Streaming Webcast of entire event
      • Back Channel Twitter Stream allowing interaction before, during and after the event.
      • Twitter moderator to field questions for Presenter
      • Pods created in Five states for group remote viewing.
    • 9. Nearly Doubled Audience Size from 220 to 400+
    • 10. Now that’s what I call ROI!
      • Perception :
      • Members
      • 100 % Added value to my membership
      • 100 % Would like to do it again
      • Non-Members
      • 78 % I’m now more inclined to attend a PCMA event or join the association
    • 11. Now that’s what I call ROI!
      • Satisfaction :
      • “ Did this event help you connect to PCMA members?” (Scale of 1-5)
      • 36 % Come to think of it, I guess so (Level 4)
      • 64 % Yes! Thanks for increased networking opportunity (Level 5)
      • = 100% SATISFIED!!
    • 12. Litmus Test: To Hybrid or Not Hybrid?
      • Are there attendees that may not attend your event due to their own financial, geographic or scheduling constraints?
      • Will Hybrid components extend the reach of your event to potential customers not available through other marketing channels?
      • Would your organization benefit from greater customer loyalty, by offering them alternative conference access options aligned with their current needs?
    • 13. Everyone Wins With Hybrid Events
      • Increased Event Attendance
      • Enhanced Member Value
      • Enhanced Market Exposure
      • Business Growth for All
    • 14. Please Connect With Me Michael McCurry - @MichaelMcCurry (Twitter) Blog: http://www.michaelmccurry.net/ Email: [email_address]
    • 15. THANK YOU!

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