Digital Arts Seminar, La Salle, March 31, 2012
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Digital Arts Seminar, La Salle, March 31, 2012 Digital Arts Seminar, La Salle, March 31, 2012 Presentation Transcript

  • Digital Arts Seminar La Salle University, March 30, 2012 Jed Singer, Engagement Manager, StuzoMonday, April 2, 2012
  • Agenda Why am I here? The digital landscape today How does that apply to you? What do you need to take away from here? QnA. ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • Agenda Why am I here? ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 NO ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Roles at Stuzo ◦ Account Management ◦ Business Development ◦ UX Design ◦ Analytics and Research ◦ Marketing and PR Local Groups and Organizations ◦ Socialight Media ◦ PhIMA ◦ Social Media Club Philly ◦ SEO Grail ◦ Philly Ad Club ◦ Social Media Day Philly ◦ PANMA ◦ PhilaMade Me ◦ Traveling ◦ Cooking ◦ Reading ◦ Basketball ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Stuzo Value Proposition Stuzo | Dachis Group helps large brands design and develop social experiences that enable them to connect to, communicate with, and convert new and existing consumers into program-level outcomes using KPIs that have a direct effect on business objectives and which put them ahead of their competitors in the space. ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Peopleʼs Choice Awards 2012 Challenge Every year, the Peopleʼs Choice Awards opens up voting to the public on the most prolific acts of the year, but this year was different. For 2012, the goal was to go bigger and more social than ever. The objectives were to, beat the previous years vote numbers, get celebrities engaged and involved in the promotion process, make consumers feel like they are a part of the show, and connect the on-stage experience with the social experience on Facebook. Solution The experience was designed to intertwine identity, conversation, and community. Fansʼ interests surfaced immediately for voting, e.g. if they like Rihanna on Facebook, they would be presented with all of the categories that she was nominated for and could vote for her in every category with a single click, creating a contextual and frictionless voting experience. Voting also took place across Twitter through the application, pushing out fans choices with nominee and category hashtags, all of which were tracked and counted toward the final vote tally. With each vote, fans gained a ballot into the grand prize sweepstakes: a VIP pack of tickets to the Peoples Choice Awards in Los Angeles! To drive business value and traffic to the program across Facebook, a customize mirrored experience was deployed onto P&G partnersʼ brand Pages, including CoverGirl, Pantene and Clairol. In the end, we brought it all together, by both releasing the first ever Fan Award on the red carpet and by projecting the Facebook votersʼ faces live in-show and through an interactive mosaic reveal on Facebook. Results In total, the social experience garnered over 55 million votes, and surpassed 2011 by over 3,600%. Between the application itself, and posts from the partner pages and the nominees themselves, roughly 1 billion social impressions were created during the single month of voting. ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Peopleʼs Choice Awards ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • Agenda Why am I here? The digital landscape today ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 How did we get here? ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 3500bc 775bc 500bc 1455 1877 1867 1831 1560 1894 1910 1916 1923 ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 1984 1985 1944 1992 2001 2004-present 1993 ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Current Digital Marketing Landscape Website Mobile SEO Listening/ SEM/ Monitoring Display Content E-Mail Creation Community Mgmt ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Current Digital Marketing Landscape Traditional Website Digital Mobile SEO Marketing Listening/ SEM/ Monitoring Display Content E-Mail Creation Community Mgmt ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Current Digital Marketing Landscape Website Mobile SEO Listening/ SEM/ Monitoring Display New Content E-Mail Creation DigitalMarketing Community Mgmt ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Current Digital Marketing Landscape Website Mobile SEO Listening/ UXD SEM/ Monitoring Display Needed Content E-Mail Creation Community Mgmt ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • Agenda Why am I here? The digital landscape today How does that apply to you? ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 What is User Experience Design (UXD)? ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Types of user conversion funnels ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Your designs need to be intuitive ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 An unbelievably important slide Sales UXD Branding Usability ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 This is UXD... ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 So is this... ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 And this... ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Understanding the technology & platforms is key ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • Agenda Why am I here? The digital landscape today How does that apply to you? What do you need to take away from here? ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals Ben Rush, UX/UI Designer, Stuzo | Dachis Group @realbenrush Yesenia Perez-Cruz, Designer, Happy Cog @yeseniaa Teil Wise, Creative Director, Brownstein Group @evilteil Matt Adams, Creative Director, Dachis Group @wienietoe Julian Gibellino, Web Manager, CHOP @juliang1703 Bill Keaggy, Creative Director, Dachis Group @keaggy ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • How does design relate to digital marketing? ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals When design is good, you notice the good design. When design is great, it seamlessly integrates with the fabric of the campaign. Teil Wise, Creative Director, Brownstein Group @evilteil ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals Without Design, there is no digital marketing. Without Design, there would be no digital.  Design is not only the vehicle that delivers your message, its often the message itself. Creating successful Design is not just about color and font - those are merely elements to be manipulated. Think of Design as every single aspect of your audiences experience: the method used to reach them, the context in which they are engaged, the format and styling of what they see and hear. Design is symbiotic to digital marketing. Its how you connect, evoke, and drive people to act or think a certain way. Matt Adams, Creative Director, Dachis Group @wienietoe ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • To succeed in design today, you must do these three things... ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals 1. Have an understanding of design principles and fundamentals. 2. Have a strong skill-set with design and development tools and technology. 3. Continue to learn new processes and technologies. Never stop learning! Julian Gibellino, Web Manager, CHOP @juliang1703 ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals 1. Be versatile. Not only being able to design and know the programs (everyone knows how to use Photoshop), but knowing whats technically possible in the development of the application or site and how to push the envelope with those limitations. 2. Understanding who your audience is and how they interpret the world. 3. Being able to explain your designs, as well as speaking to the narrative of the design. Ben Rush, UX/UI Designer, Stuzo | Dachis Group @realbenrush ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals 1. Be able to communicate. With human beings. You have to be able to ask hard questions and answer hard questions. You have to be able to defend a decision you feel is right by communicating the reasoning, research, and/or your understanding of the problem your design solves. A huge part of design is what you do away from your computer. 2. Understand that design is not always about your style, tastes, preferences, and biases. Success depends on your ability to wrap your head around another persons or organizationss needs, to understand their audiences, to have a grasp on the constraints of your projects, and a command of the tools required to execute. In many ways, design is all about everyone but you. 3. And you must accept that the only reason youve fallen in love with one of your designs is because you havent yet created superior one. Keep pushing yourself. Bill Keaggy, Creative Director, Dachis Group @keaggy ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals 1. Be a passionate learner, then be a disciplined doer. In that order.  1.5. Listen intently. To your clients. To your mentors. To the world. Keep up on current events, fashion trends, and technology. Good Designers dont just make pretty things, they have insights that power Design solutions. 2. Be bold. Take risks constantly but learn from failure. Get behind your decisions but allow yourself to be wrong (because you usually are).  2.5. Prototype everything and take critique gracefully. Theres no time to do it all yourself and perfection is a myth. 3. Design with your mind, not with a cursor. The tools are there to make concepts become reality. Dont become dependent upon your tools - theyll change and evolve on you. This said, know all the tools. Tricky, right? Matt Adams, Creative Director, Dachis Group @wienietoe ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals 1. Network. 2. If you have the slightest inkling of doubt or ambiguity, ASK QUESTIONS. 3. Network some more. Teil Wise, Creative Director, Brownstein Group @evilteil ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • In your first design job, do THIS to stand out... ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals Aways strive to improve your work and learn something new. Step outside of your comfort zone! Starting side projects is a great way to improve.  Yesenia Perez-Cruz, Designer, Happy Cog @yeseniaa ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals First, be undeniably yourself. That what people are buying. Be wide in knowledge, but laser-focused on what you want to do. Second, master the english language. Know how to write and what people need to hear. Third, build-up your EQ. Its what will allow you to make a career of this. Matt Adams, Creative Director, Dachis Group @wienietoe ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Words of Wisdom from Digital Design Professionals Speak up, ask questions, offer additional solutions, then execute the baddest fucking work you can. Teil Wise, Creative Director, Brownstein Group @evilteil ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 A Necessary Mad Men Analogy... Most good Designers I know are 1/3 Peggy (work ethic), 1/3 Harry (trend and tech), and 1/3 Sal (style and flair). If youre really good, you can keep the footing of Mr. Cooper (humanity and humility) and dazzle like Don (evocative experience creation through truly knowing your audience).  ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 Ira Glass on Storytelling http://vimeo.com/24715531 ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • Agenda Why am I here? The digital landscape today How does that apply to you? What do you need to take away from here? QnA. ® 2011 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • March 2012 The conversation doesnʼt have to stop! #lasalleDAS ® 2012 Dachis Group. Confidential and ProprietaryMonday, April 2, 2012
  • Thank you http://www.dachisgroup.com http://www.stuzo.com + 1 267-519-3669 jed.singer@stuzo.comMonday, April 2, 2012