Successfully integrating social media campaigns

by Jed Hallam on Oct 17, 2010

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My (brief) thoughts on how we can cherry pick different approaches from different parts of the marketing industry to create fully integrated social media campaigns. ...

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My (brief) thoughts on how we can cherry pick different approaches from different parts of the marketing industry to create fully integrated social media campaigns.

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Successfully integrating social media campaigns — Presentation Transcript

social media proper integrated planning

lots of people ‘do’ social - public relations - digital - advertising - seo - market research - branding

variety means variation - lots of different viewpoints means a variety of approaches - each has individual merit, but the only accounts to prove successful are integrated

integrating social approaches

integrating social approaches traditional advertising, public relations, market research social a ‘trigger’, a brand message, object something interesting... the audience, the propagation influencers, their friends planning the right online multimedia channels transmedia

integrating social approaches object social cool stuff! traditional propagation transmedia planning

yeah, right?

Successfully integrating social media campaigns

by Jed Hallam on Oct 17, 2010

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Successfully integrating social media campaigns — Presentation Transcript