“ We’ve Only Just Begun” The Impact of Web 2.0 Web 2.0 Kongress, Hamburg 14 th  October 2008 John Eckman, PhD Sr. Director...
Agenda <ul><li>What do I mean by Web 2.0? </li></ul><ul><li>Impact of Web 2.0 on  </li></ul><ul><ul><li>Media </li></ul></...
Participation http://www.flickr.com/photos/dharmabumx/2890282371/
Rich Experiences http://www.flickr.com/photos/colodio/179405803/
Assembly http://www.flickr.com/photos/sharynmorrow/2669337377
Impact of Collaborative Production http://twobits.net/ http://cyber.law.harvard.edu/wealth_of_networks/Main_Page
Participation, Rich Experiences, and Assembly Culture Experience Architecture Tightly Integrated, Server-centric Highly In...
How does NGI / Web 2.0 impact Media? http://www.flickr.com/photos/djfoobarmatt/2589188237/
Now Public http://www.nowpublic.com/
CNN iReport http://www.ireport.com/map
High School Sports Network http://highschoolsports.al.com/photos/
High School Sports Network http://highschoolsports.al.com/reporter/
IT World http://www.itworld.com/
What about Ecommerce? http://www.flickr.com/photos/rickharris/2179579524/
threadless http://www.threadless.com/
Shopping needs to be more Social http://www.flickr.com/photos/roadsidepictures/1561899591/
Rue La La http://www.ruelala.com
A Peek Behind the Curtain: Rue La La
Consumers prefer friend & family
Facebook grew 32% over the past 12 months The 25+ demographic grew ~200% Social landscape Retailer community Focused shopp...
Fans Easily customize and integrate into a site Fans is simple to integrate, and a merchant can skin the app to reflect it...
Fans: Store View
Fans: Facebook View
Consumer Goods Companies http://www.flickr.com/photos/nathanmesser/34298883/
My Starbucks Idea http://mystarbucksidea.force.com/
Dell Community http://www.dell.com/community/
Dell on Twitter http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter?c=us&l=en&s=corp
Get Satisfaction
Remember Participation? http://www.flickr.com/photos/theparadigmshifter/470341923/ http://www.nytimes.com/2008/02/25/techn...
Enterprise Collaboration http://www.flickr.com/photos/andydr/119178561/
User Management, LDAP-Integration, etc. Agile Lightweight  KM & Collaboration Wiki Blog RSS Aggregation Social Bookmarking...
Collaborative Publishing
Example: Internal Social Network
Optaros Intranet 2.0
What’s Next? <ul><li>The Disintegrating Web </li></ul><ul><ul><li>Pages become Applications </li></ul></ul><ul><ul><li>Dis...
Thanks! <ul><li>Questions? </li></ul><ul><li>To reach me: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li...
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We've Only Just Begun: Web 2.0 and Its Impact on the Modern Enterprise

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Presentation given at Web 2.0 Kongress, Hamburg, Oct 2008

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  • We've Only Just Begun: Web 2.0 and Its Impact on the Modern Enterprise

    1. “ We’ve Only Just Begun” The Impact of Web 2.0 Web 2.0 Kongress, Hamburg 14 th October 2008 John Eckman, PhD Sr. Director, Optaros Labs Optaros, inc.
    2. Agenda <ul><li>What do I mean by Web 2.0? </li></ul><ul><li>Impact of Web 2.0 on </li></ul><ul><ul><li>Media </li></ul></ul><ul><ul><li>Ecommerce </li></ul></ul><ul><ul><li>Consumer Goods </li></ul></ul><ul><ul><li>Enterprise Collaboration </li></ul></ul><ul><li>What’s next? </li></ul><ul><ul><li>The disintegating web </li></ul></ul><ul><ul><li>Data portability and the social graph </li></ul></ul><ul><ul><li>Location awareness, mobile </li></ul></ul>
    3. Participation http://www.flickr.com/photos/dharmabumx/2890282371/
    4. Rich Experiences http://www.flickr.com/photos/colodio/179405803/
    5. Assembly http://www.flickr.com/photos/sharynmorrow/2669337377
    6. Impact of Collaborative Production http://twobits.net/ http://cyber.law.harvard.edu/wealth_of_networks/Main_Page
    7. Participation, Rich Experiences, and Assembly Culture Experience Architecture Tightly Integrated, Server-centric Highly Integratable, Loosely Integrated, Service-centric, Standards Driven Web 1.0: First Generation Constrained by Limitations Web 2.0: Next Generation Internet Embraces the Capabilities Synchronous, Page-centric Asynchronous, Desktop-quality, Application-centric “ Surfing”, Transacting, Personalized Collaborative, Community enabling, Sharing, Participating HTML, Links, Forms, Page-centric Monolithic, Layered Assembled, Composite SOA, Orchestrated Open Source Rich UI Elements Application- Centric
    8. How does NGI / Web 2.0 impact Media? http://www.flickr.com/photos/djfoobarmatt/2589188237/
    9. Now Public http://www.nowpublic.com/
    10. CNN iReport http://www.ireport.com/map
    11. High School Sports Network http://highschoolsports.al.com/photos/
    12. High School Sports Network http://highschoolsports.al.com/reporter/
    13. IT World http://www.itworld.com/
    14. What about Ecommerce? http://www.flickr.com/photos/rickharris/2179579524/
    15. threadless http://www.threadless.com/
    16. Shopping needs to be more Social http://www.flickr.com/photos/roadsidepictures/1561899591/
    17. Rue La La http://www.ruelala.com
    18. A Peek Behind the Curtain: Rue La La
    19. Consumers prefer friend & family
    20. Facebook grew 32% over the past 12 months The 25+ demographic grew ~200% Social landscape Retailer community Focused shopping community Generic shopping community Generic community Retailer blogs Source: iStrategyLabs Demographic ~19% ~30% 25+ 0-24
    21. Fans Easily customize and integrate into a site Fans is simple to integrate, and a merchant can skin the app to reflect its branding and site design Be super simple to use With one click a customer can save or share product info Fans enables a retailer to improve conversion, viral growth, and reach by “socially enabling” its online store, and taking its store to places where customers spend their time Tap into existing relationships Customers don’t want to recreate their social graphs
    22. Fans: Store View
    23. Fans: Facebook View
    24. Consumer Goods Companies http://www.flickr.com/photos/nathanmesser/34298883/
    25. My Starbucks Idea http://mystarbucksidea.force.com/
    26. Dell Community http://www.dell.com/community/
    27. Dell on Twitter http://www.dell.com/content/topics/global.aspx/community/dell_on_twitter?c=us&l=en&s=corp
    28. Get Satisfaction
    29. Remember Participation? http://www.flickr.com/photos/theparadigmshifter/470341923/ http://www.nytimes.com/2008/02/25/technology/25satisfaction.html
    30. Enterprise Collaboration http://www.flickr.com/photos/andydr/119178561/
    31. User Management, LDAP-Integration, etc. Agile Lightweight KM & Collaboration Wiki Blog RSS Aggregation Social Bookmarking Consistent User Interface (with Single-Sign-On)‏ Legacy System with unstructured content WWW, Internet Document Management Federated Search Flexible and lightweight components and platforms support the creation, structuring and distribution of knowledge, leading to i ncreased efficiency and effectiveness
    32. Collaborative Publishing
    33. Example: Internal Social Network
    34. Optaros Intranet 2.0
    35. What’s Next? <ul><li>The Disintegrating Web </li></ul><ul><ul><li>Pages become Applications </li></ul></ul><ul><ul><li>Discrete functional pieces move across sites </li></ul></ul><ul><ul><li>Breaking out of the browser </li></ul></ul><ul><li>Data Portability and the Social Graph </li></ul><ul><ul><li>“ Social networks will become like air” </li></ul></ul><ul><ul><li>Lifestreaming, aggregation, syndication </li></ul></ul><ul><ul><li>Portable Contacts API, XFN/FOAF, OAuth, OpenID </li></ul></ul><ul><li>Location Awareness, Mobility </li></ul><ul><ul><li>Always on, always online devices </li></ul></ul><ul><ul><li>Constantly situated in space </li></ul></ul><ul><ul><li>Granular privacy controls </li></ul></ul>
    36. Thanks! <ul><li>Questions? </li></ul><ul><li>To reach me: </li></ul><ul><ul><li>[email_address] </li></ul></ul><ul><ul><li>Company blogs: http://www.optaros.com/ </li></ul></ul><ul><ul><li>Personal blog: http://www.openparenthesis.org/ </li></ul></ul>

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