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The Assembled Web


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Presentation for Hofstra University, Zarb School of Business Board of Visitors, Sept. 23rd 2009 - impact on CIOs of the Assembled Web

Presentation for Hofstra University, Zarb School of Business Board of Visitors, Sept. 23rd 2009 - impact on CIOs of the Assembled Web

Published in: Technology, Business

  • Amit - thanks!

    As to where CDNs, Amazon Web Services (and EC2, S3, etc) and even things like Google App Engine fit in to the diagram on slide 9, it depends.

    At a granular level, the services being assembled and data being referenced might come from any of those services or be pushed into CDNs. We're certainly using (and seeing increased interests from clients) various cloud hosting options to deliver experiences - it's part of the whole 'applications are assembled from pieces distributed throughout the internet' approach
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  • one question... where do web infrastructure mgmt services like CDNs, Amazon web services et al fit into slide 9.
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  • awesome deck... specially slide 9... neat compartmentalization of diff web technology components..
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  • 1. The Assembled Web Web Content, Community, and Commerce Management 23 September 2009 John Eckman [email_address]
  • 2. How Did We Get Here?
    • Assembled Web Overview
    Era Characteristics Limitations Web of Documents Content-centric Static HTML experiences / lightweight CMS Focus on eyeballs, stickiness “ The web is a giant universal library for information” Results in Brochure-ware Experiences are not engaging Not digitally native Not interactive / immersive Web of Transactions Commerce-centric Focus on conversion rates “ The web is a giant universal marketplace for buying and selling things” No loyalty to merchants No depth of experience No social interaction Transactional focus often resulted in weak content – don’t distract the buyer Web of Communities (aka “Web 2.0”) Community-centric Focus on “engagement” “ The web is a giant universal cocktail party / high school reunion / community” Struggle to find business models Community for community’s sake Herd mentality Cost of community management underestimated
  • 3. The Assembled Web
    • Conceptual Framework
  • 4. Integrated Experiences
    • Example: CNN and Facebook
  • 5. Integrated Experiences
    • Example: Rue La La
  • 6. Integrated Experiences
    • Example: Fangento (Social Shopping)
  • 7. Beyond the Site
    • Examples: SlideShare, Dopplr
  • 8. Beyond the Site
    • Example: New England Patriots Event Viewer
  • 9. The Assembled Web
    • Reference Architecture
  • 10. 10 Principles (Notes Toward a Manifesto)
    • You should always be thinking multi-site, multi-interface, multi-project.
    • Success on the web is no longer . . . about driving traffic to your site, or keeping eyeballs there once they arrive.
    • Your brand is not what you say it is, but what . . . the Internet says it is.
    • Design is critical, and design is not about pretty shiny objects.
    • The internet itself, like the *nix operating systems on which it (almost entirely) runs, is a set of small pieces loosely joined.
    • The difference between “behind the firewall” and “out in the cloud” is trending toward zero.
    • There is no defensible reason to invent a proprietary standard wherever an open standard exists.
    • Working in isolation from the rest of the internet is inherently limiting and dangerous.
    • Consumer Technology is beating Enterprise IT, and soundly.
    • Small incremental releases are essential.
    • The Assembled Web
  • 11. What does this mean to the CIO?
    • Increased Collaboration
      • With business partners
      • With external communities
    • Demand for Agility
      • Changing business environment
      • Changing consumer expectations
    • Balance Influence and Control
      • Not “my way or the highway”
      • Not “anything goes”
    • Assembled Web
  • 12. Relevant Technologies, Approaches, and Standards
    • The Cloud
      • Software as a Service, Infrastructure as a Service, Platform as a Service
      • Autoscaling, autoprovisioning, metered utility
    • Services Oriented Architectures
      • “ Lightweight” SOA
      • RESTful services, simple coordination
    • Application Programming Interfaces
      • For internal consumption
      • For leverage by external parties
    • The Open Stack
      • OpenID, OAuth, oEmbed, OpenSocial, ActivityStreams, Portable Contacts
      • The Closed Stack: Facebook Connect
    • Open Source
      • Collaborative Engineering, Crowdsourcing, Open Innovation
      • Cost of Maintenance, Regression Testing
      • Opportunity to Experiment, Lower cost of Failure
  • 13. Thanks
    • John Eckman
    • [email_address]