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Web 2.0 & Beyond
 

Web 2.0 & Beyond

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Presentation on how travel & tourism marketing are affected by web 2.0 and what is coming next on the smart web also called web 3.0

Presentation on how travel & tourism marketing are affected by web 2.0 and what is coming next on the smart web also called web 3.0

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    Web 2.0 & Beyond Web 2.0 & Beyond Presentation Transcript

    • Web 2.0 & Beyond Joe Buhler Principal buhlerworks
    • Hype or Reality?
    • “in the beginning…” 1994ish - Web 1.0 emerges 2004ish - Web 2.0 emerges
    • “in the beginning…” 1994ish - Web 1.0 emerges 2004ish - Web 2.0 emerges
    • 1.0 vs 2.0
    • 1.0 vs 2.0 1.0 Publishing Personal websites Britannica Online Doubleclick Ofoto Directories (taxonomy)
    • 1.0 vs 2.0 1.0 2.0 Publishing Participation Personal websites Blogging Britannica Online Wikipedia Doubleclick GoogleAdWords Ofoto Flickr Directories (taxonomy) Tagging (“folksonomy”)
    • The Customer
    • YOU
    • User Generated Content
    • Blogging
    • Beyond the Blog Phenomenon
    • Beyond the Blog Phenomenon Blogs Messaging Social Software Wikis Folksonomies AJAX CMS (X)HTML RSS/Atom Service-Oriented Architecture SIP P2P MPLS
    • Push vs. Pull
    • High Accessibility up
    • Why to take note…
    • Why to take note… up • Internet usage • Specialist media • Cynicism towards “brands” • Cynicism towards traditional marketing
    • Why to take note… up • Internet usage • Specialist media • Cynicism towards “brands” • Cynicism towards traditional marketing
    • Nicely put…
    • Nicely put…
    • Travel 2.0
    • Collaboration Travel 2.0
    • Collaboration Speed Travel 2.0
    • Collaboration Speed Travel 2.0 Better Tools
    • Collaboration Speed Travel 2.0 Better Tools Transparency
    • Collaboration Speed Predictability Travel 2.0 Better Tools Transparency
    • Collaboration
    • Collaboration C2C
    • Collaboration C2C Customer to Customer
    • Collaboration C2C Customer to Customer WoM
    • Collaboration C2C Customer to Customer WoM Word of Mouth & Mouse
    • The best hotel for “me”
    • Let’s go together!
    • Here’s how we do it Integrated Planning, Coordinating & Sharing Experience Engaging and retaining customers throughout the trip lifecycle: Point of Inspiration Exchange Memories, Invite Discuss Next Trip Participants Share the Travel Research and Experience Discuss Options Share Organize and Make Itineraries Decisions Purchase Travel & Services* * TripHub assists customers with purchasing by providing intelligent and contextual links to partners.
    • Speed
    • Speed Web 1.0
    • Speed Web 1.0 Call an Agent
    • Speed Web 1.0 Call an Agent Web 2.0
    • Speed Web 1.0 Call an Agent Web 2.0 Search
    • Meta Search © 2006 PhoCusWright Inc. All Rights Reserved.
    • Intelligent tools
    • Intelligent tools
    • Beyond the browser © 2006 PhoCusWright Inc. All Rights Reserved.
    • Beyond the browser © 2006 PhoCusWright Inc. All Rights Reserved.
    • Beyond the browser © 2006 PhoCusWright Inc. All Rights Reserved.
    • Easy to use tools
    • Easy to use tools Tagging
    • Easy to use tools Tagging
    • Easy to use tools Tagging
    • Easy to use tools Tagging Clipping
    • Easy to use tools Tagging Clipping
    • Easy to use tools Tagging Clipping
    • Easy to use tools Tagging Clipping Personalizing
    • Easy to use tools Tagging Clipping Personalizing
    • Easy to use tools Tagging Clipping Personalizing
    • Easy to use tools Tagging Sharing Clipping Personalizing
    • Easy to use tools Tagging Sharing Clipping Personalizing
    • Easy to use tools Tagging Sharing Clipping Personalizing
    • Traveler tools
    • Traveler tools
    • Traveler tools
    • Traveler tools
    • How much to where? © 2006 PhoCusWright Inc. All Rights Reserved.
    • Maps, events, opinions © 2006 PhoCusWright Inc. All Rights Reserved.
    • It’s all about location © 2006 PhoCusWright Inc. All Rights Reserved.
    • and the perfect (pre) view © 2006 PhoCusWright Inc. All Rights Reserved.
    • and the perfect (pre) view © 2006 PhoCusWright Inc. All Rights Reserved.
    • and the perfect (pre) view © 2006 PhoCusWright Inc. All Rights Reserved.
    • enhanced by video
    • enhanced by video
    • now, take me there © 2006 PhoCusWright Inc. All Rights Reserved.
    • Transparency
    • Transparency Data
    • Transparency Data
    • Transparency Data
    • Transparency Data Pricing
    • Transparency Data Pricing Content
    • Transparency Data Pricing Content
    • Transparency Data Pricing Content
    • Transparency Data Pricing Content Imagery
    • Transparency Data Pricing Content Imagery
    • The poster child!
    • The poster child!
    • and why they’re used © 2006 PhoCusWright Inc. All Rights Reserved.
    • What’s coming next? Intelligent Agents
    • What’s coming next? Intelligent Agents
    • What’s coming next? Predictability Intelligent Agents
    • What’s coming next? Predictability Profiling Intelligent Agents
    • What’s coming next? Predictability Profiling Meta Search Intelligent Agents
    • What’s coming next? Predictability Profiling Meta Search Tag Cloud Matching Intelligent Agents
    • What’s coming next? Predictability Profiling Meta Search Tag Cloud Matching Click-stream analysis Intelligent Agents
    • Evolution Continues
    • Evolution Continues
    • Evolution Continues
    • Evolution Continues BEYOND…
    • What’s coming next?
    • What’s coming next? The Semantic Web
    • What’s coming next? The Semantic Web
    • What’s coming next? The Semantic Web
    • Lowest air fare search
    • Lowest air fare search
    • Lowest air fare search
    • Perfect trip planning Lowest air fare search
    • Perfect trip planning Lowest air fare search
    • Perfect trip planning The Total Vacation Experience Lowest air fare search
    • Beyond price. Personalized travel search based on 18 million opinions & over 1,000 web sites
    • to the experience.
    • to the experience.
    • to the experience.
    • to the experience.
    • What’s coming next?
    • What’s coming next? Fast. Fast. Fast.
    • What’s coming next?
    • What’s coming next? Mobile. Mobile. Mobile.
    • Recap of What’s Next
    • Recap of What’s Next Fast. Fast. Fast
    • Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile
    • Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth.
    • Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth. Nanotechnology, biotechnology, nanoengineering,.. all will impact our realities.
    • Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth. Nanotechnology, biotechnology, nanoengineering,.. all will impact our realities. The Semantic Web
    • Recap of What’s Next Fast. Fast. Fast Mobile. Mobile. Mobile Information technologies are doubling every year, Accelerating, phenomenal growth. Nanotechnology, biotechnology, nanoengineering,.. all will impact our realities. Intelligent Agents The Semantic Web
    • Key Take Aways
    • Key Take Aways Look outside your world to appreciate what's happening.
    • Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late!
    • Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies
    • Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies Make expenditures with future realities in mind!
    • Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies Make expenditures with future realities in mind! There's limited time. Deal with it!
    • Key Take Aways Look outside your world to appreciate what's happening. If its talked about on CNN its too late! The majority of companies are not capitalizing on timely implementations of current and forward leaning technologies Make expenditures with future realities in mind! There's limited time. Deal with it! No more ranking, only relevance developed by us. We will configure the web ourselves with no one controlling what we see.
    • Thank You! Jeb@buhlerworks.com www.buhlerworks.com